{"id":12399,"date":"2023-12-15T09:00:00","date_gmt":"2023-12-15T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=12399"},"modified":"2023-12-15T06:57:59","modified_gmt":"2023-12-15T09:57:59","slug":"trocar-de-agencia-de-marketing","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/trocar-de-agencia-de-marketing\/","title":{"rendered":"When is the right time to change marketing agencies?"},"content":{"rendered":"<style>.elementor-12399 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12399\" class=\"elementor elementor-12399\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you have a company and want to increase your sales, you've probably already hired or thought about hiring a <strong>marketing company<\/strong>. But how do you know if the agency you've chosen is really delivering the results you expect? And if not, how do you know if it's time to <strong>change marketing agency<\/strong>?<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we'll help you answer these questions and show you why the<\/span><a href=\"https:\/\/cmlo.co\/en\/\"> <span style=\"font-weight: 400;\">CMLO&amp;CO<\/span><\/a><span style=\"font-weight: 400;\"> is the best option for your business. Are you curious? Then read on!<\/span><\/p><h2><span style=\"font-weight: 400;\">What to expect from a marketing agency?<\/span><\/h2><p><span style=\"font-weight: 400;\">Before thinking about <strong>change marketing agency<\/strong>Let's take a look at what you should expect from your current company.<\/span><\/p><p><span style=\"font-weight: 400;\">In general, a <strong>marketing agency<\/strong> is a company that specializes in planning, creating and executing communication actions to promote your brand, your products and your services. It must therefore be able to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand their needs, their challenges and their objectives;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposing creative, innovative and efficient solutions for your business;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering a personalized, transparent and agile service;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Present measurable and consistent results;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always being up-to-date on market trends and best practices;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your brand's visibility and reputation in the market;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting and retaining potential customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating qualified leads and converting them into sales;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring and analyzing campaign results.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">10 signs that it's time to change marketing agencies<\/span><\/h2><p><span style=\"font-weight: 400;\">If your<strong> marketing agency<\/strong> is not meeting the above requirements, it may be time to look for a new partner. Here are some signs that your agency isn't delivering what you need:<\/span><\/p><h3><span style=\"font-weight: 400;\">1. The agency doesn't understand its target audience and doesn't segment its campaigns<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the main factors in the success of a <strong>marketing strategy<\/strong> is to know your target audience's profile, needs and preferences well.<\/span><\/p><p><span style=\"font-weight: 400;\">If your <strong>agency<\/strong> you don't do proper research, you don't segment your campaigns and you don't personalize your messages, unfortunately you're wasting time and money.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. No creativity<\/span><\/h3><p><span style=\"font-weight: 400;\">The market is increasingly competitive and demanding, and you need to stand out from the competition.<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, however, you need to be creative in order to create relevant, original and attractive content for your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">If your <strong>agency<\/strong> only copy what others do, use ready-made templates and don't come up with innovative ideas, we have bad news for you: you're falling behind.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Does not act transparently<\/span><\/h3><p><span style=\"font-weight: 400;\">Do you trust your <strong>agency<\/strong>? Do you know exactly what they do, how much they charge and what results they deliver?<\/span><\/p><p><span style=\"font-weight: 400;\">If the answer is no, you have a problem and it may be time to change your <strong>marketing agency<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">After all, a good company should be transparent with its clients, show detailed reports of its actions, explain the costs involved and prove the return on investment.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. The marketing agency doesn't communicate well with you<\/span><\/h3><p><span style=\"font-weight: 400;\">Communication is essential for a successful partnership between client and <strong>agency<\/strong>. Therefore, you need to be aligned with your agency, know what it is doing, give feedback and receive guidance.<\/span><\/p><p><span style=\"font-weight: 400;\">If your agency is slow to reply to your emails, doesn't answer your calls and doesn't keep you informed about the progress of projects, it's time to rethink the partnership.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Lacks commitment<\/span><\/h3><p><span style=\"font-weight: 400;\">Do you feel that your agency cares about your business? Do you notice that they strive to meet your expectations and overcome your challenges? Do you see that it constantly seeks to update and improve itself?<\/span><\/p><p><span style=\"font-weight: 400;\">If the answer is no, it's another sign that you need to change marketing agencies. Especially since a good agency must be committed to its clients, show an interest in their success and always strive for excellence.<\/span><\/p><h3><span style=\"font-weight: 400;\">6. The agency has no flexibility<\/span><\/h3><p><span style=\"font-weight: 400;\">The <strong>marketing world<\/strong> is constantly changing. As such, you need to adapt to new trends, technologies and consumer behavior.<\/span><\/p><p><span style=\"font-weight: 400;\">If your agency is rigid, resistant to change and inflexible to your demands, your campaigns are certainly being limited.<\/span><\/p><p><span style=\"font-weight: 400;\">A good <strong>marketing company<\/strong> must have the flexibility to change strategy when necessary. And whenever necessary, test new tools to meet your specific needs.<\/span><\/p><h3><span style=\"font-weight: 400;\">7. No strategic vision either<\/span><\/h3><p><span style=\"font-weight: 400;\">Do you know what your<\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/13-estrategias-de-marketing-para-medias-e-grandes-empresas\/\"> <span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">? Do you know how it relates to your business plan? Do you know what the targets, indicators and deadlines are?<\/span><\/p><p><span style=\"font-weight: 400;\">If your<strong> marketing company<\/strong> current one doesn't help you define, monitor and evaluate your objectives, doesn't have a holistic and integrated view of your business and doesn't guide you on the best practices in the market, it's not for you.<\/span><\/p><h3><span style=\"font-weight: 400;\">8. The marketing agency doesn't deliver the results it promises<\/span><\/h3><p><span style=\"font-weight: 400;\">The eighth sign that it's time to change marketing agencies is a lack of results and return on investment.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind that your current agency needs to generate value for your business, with clear and measurable performance indicators.<\/span><\/p><p><span style=\"font-weight: 400;\">If your agency doesn't increase your traffic, your engagement, your sales, your profit and your growth, it's not fulfilling its role.<\/span><\/p><p><span style=\"font-weight: 400;\">What's worse, an agency that doesn't deliver results and a return on investment can negatively affect your turnover, your market and your future.<\/span><\/p><h3><span style=\"font-weight: 400;\">9. Acts with a lack of quality and professionalism<\/span><\/h3><p><span style=\"font-weight: 400;\">The penultimate sign that it's time to change marketing agencies is the company's lack of quality and professionalism.<\/span><\/p><p><span style=\"font-weight: 400;\">Your agency needs to deliver a service of excellence, with high standards of quality, ethics and responsibility.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your agency makes frequent mistakes, delays deadlines, breaks agreements, flouts regulations and doesn't fulfill its commitments, it is damaging your image.<\/span><\/p><p><span style=\"font-weight: 400;\">An agency that lacks quality and professionalism can jeopardize your reputation, credibility and trust.<\/span><\/p><h3><span style=\"font-weight: 400;\">10. Not aligned with your objectives<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, it's worth pointing out that a good marketing agency must understand your objectives and create customized strategies to achieve them.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, if your agency doesn't bother to get to know your target audience, your market, your competitive edge and your goals, it's not doing a good job. And, of course, wasting time and money on actions that don't generate results.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why switch to CMLO&amp;CO?<\/span><\/h2><p><span style=\"font-weight: 400;\">If you identify with any of these signs, it's time to change marketing agencies. Or rather: it's time to switch to CMLO&amp;CO!<\/span><\/p><p><span style=\"font-weight: 400;\">CMLO&amp;CO is a<\/span><a href=\"https:\/\/cmlo.co\/en\/\"> <span style=\"font-weight: 400;\">marketing and advertising agency<\/span><\/a><span style=\"font-weight: 400;\"> which was born with the aim of transforming the market through creativity, innovation and technology. As such, it offers complete and integrated solutions for your company's marketing, from planning to execution.<\/span><\/p><p><span style=\"font-weight: 400;\">Check out some of our services below:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/sites\/\"><span style=\"font-weight: 400;\">Creation of websites, blogs, landing pages, online stores and applications<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/midias-sociais\/\"><span style=\"font-weight: 400;\">Social media management<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/videos\/\"><span style=\"font-weight: 400;\">Content production<\/span><\/a><span style=\"font-weight: 400;\">, graphic design, podcasts and video;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/trafego-pago\/\"><span style=\"font-weight: 400;\">Performance marketing<\/span><\/a><span style=\"font-weight: 400;\">such as SEO, Inbound Marketing, Merchandising, Google Ads, Facebook Ads, Instagram Ads, Youtube Ads and LinkedIn Ads;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/branding\/\"><span style=\"font-weight: 400;\">Branding<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/solucoes\/#box-influencia\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And much more.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Then you'll be pleased to know that CMLO&amp;CO has a multidisciplinary team made up of qualified, experienced professionals who are passionate about what they do.<\/span><\/p><p><span style=\"font-weight: 400;\">It also offers a unique service that seeks to understand your pains, dreams and objectives. Through an agile methodology, it delivers fast, effective and lasting results.<\/span><\/p><p><span style=\"font-weight: 400;\">As you can see, CMLO&amp;CO is more than a marketing agency. It's a partner that will help you achieve the success you deserve. Want to know more? Then<\/span><a href=\"https:\/\/cmlo.co\/en\/contato\/\"> <span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> and request a free quote. Come and be a CMLO&amp;CO too!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If you have a company and want to increase your sales, you've probably already hired or thought about hiring a marketing company. But how do you know if the agency you've chosen is really delivering the results you expect? And if not, how do you know if it's time to change marketing agencies? In this [...]<\/p>","protected":false},"author":3,"featured_media":12402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-12399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/12399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=12399"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/12399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/12402"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=12399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=12399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=12399"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=12399"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=12399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}