{"id":13517,"date":"2024-01-22T09:00:00","date_gmt":"2024-01-22T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=13517"},"modified":"2024-01-22T06:46:31","modified_gmt":"2024-01-22T09:46:31","slug":"ascensao-do-e-commerce-no-brasil","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/ascensao-do-e-commerce-no-brasil\/","title":{"rendered":"The rise of e-commerce in Brazil: strategies for success"},"content":{"rendered":"<style>.elementor-13517 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13517\" class=\"elementor elementor-13517\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">E-commerce is one of the most dynamic and profitable ways of doing business in the digital age. With the Covid-19 pandemic, e-commerce has gained even more strength, as it has become a safe and convenient alternative for consumers who need to buy products or services without leaving home.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But how did it come about and what are the strategies for success in this competitive and constantly changing market?\u00a0<\/span><\/p><figure id=\"attachment_13520\" aria-describedby=\"caption-attachment-13520\" style=\"width: 1316px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13520\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday.jpg\" alt=\"Vendas de compras da cyber monday\" width=\"1316\" height=\"876\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday.jpg 1316w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday-768x511.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/vendas-de-compras-da-cyber-monday-18x12.jpg 18w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/><figcaption id=\"caption-attachment-13520\" class=\"wp-caption-text\">Cyber monday shopping sales<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">In this article, we'll address these issues and show you how you can improve your e-commerce results with the help of CMLO&amp;CO, your strategic partner in marketing and advertising. Let's go?<\/span><\/p><h2><span style=\"font-weight: 400;\">When did e-commerce emerge and why has it become so popular in recent years?<\/span><\/h2><p><span style=\"font-weight: 400;\">E-commerce is the sale of products or services over the internet. This type of business uses digital platforms such as websites, apps, social networks and marketplaces, among others.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The concept emerged in the 1970s, with the appearance of the first computer networks that allowed information to be exchanged between companies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it was only in the 1990s, with the popularization of the internet and credit cards, that the business model became a reality for the end consumer.<\/span><\/p><p><span style=\"font-weight: 400;\">Since then, e-commerce has grown exponentially worldwide, driven by factors such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technological evolution;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diversification of sales channels;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expansion of internet access;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changes in consumer behavior;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The globalization of markets, among others.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">E-commerce in Brazil has seen an impressive leap in recent years, especially in 2020, when it recorded revenues of R$ 87.4 billion, an increase of 41% compared to 2019. This is what the <\/span><a href=\"https:\/\/exame.com\/negocios\/vendas-no-e-commerce-brasileiro-crescem-41-em-2020-diz-nielsen-ebit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data from Ebit\/Nielsen<\/span><\/a><span style=\"font-weight: 400;\"> published on the Exame website.<\/span><\/p><p><span style=\"font-weight: 400;\">At the time, the number of orders also grew by 30%, reaching 194 million. In addition, the number of active e-commerce consumers rose by 29% to 79 million.<\/span><\/p><h3><span style=\"font-weight: 400;\">Challenges and opportunities<\/span><\/h3><p><span style=\"font-weight: 400;\">Despite the favorable scenario for e-commerce in Brazil, there are also several challenges that need to be overcome by entrepreneurs who want to stand out in this market. Some of the main ones are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High competition, which demands differentiation by offering added value to the customer, whether through the quality of the product or service, a competitive price, fast delivery or personalized service;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor logistics infrastructure in many regions of Brazil, which makes it difficult to deliver products to customers, generating high costs and dissatisfaction;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concerns about information security, as e-commerce involves the exchange of sensitive data between the customer and the seller, such as personal, bank and credit card information;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer loyalty, which requires investment in actions to create a lasting relationship with the customer, such as offering exclusive benefits, requesting constant feedback and frequent contact via social networks or the <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/a-evolucao-do-e-mail-marketing\/\"><span style=\"font-weight: 400;\">e-mail marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">On the other hand, e-commerce also offers countless opportunities for entrepreneurs who want to take advantage of this business model:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The low barrier to entry, as you don't need a physical store or a large stock of products. All you need is a website or a page on social media where you can showcase your products or services and take orders from customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibility of expanding the market, selling to customers anywhere in Brazil or the world, without being limited to your geographical region;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced operating costs for your business, as you don't have to pay rent, water, electricity, employees and other fixed costs for a physical store;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibility to manage your business, as you can work from wherever you want and whenever you want, as long as you have internet access.<\/span><\/li><\/ul><figure id=\"attachment_13521\" aria-describedby=\"caption-attachment-13521\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-13521\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop.jpg\" alt=\"Alto \u00e2ngulo de bloqueio com cart\u00e3o de cr\u00e9dito em cima do laptop\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/alto-angulo-de-bloqueio-com-cartao-de-credito-em-cima-do-laptop-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-13521\" class=\"wp-caption-text\">High-angle credit card lock on top of laptop<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">How to improve your e-commerce results? 11 strategies for success<\/span><\/h2><p><span style=\"font-weight: 400;\">Faced with these challenges and opportunities, how can you improve your e-commerce results?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, there are several strategies that can help you achieve success in e-commerce. Here are 11 of them:<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Do a market analysis<\/span><\/h3><p><span style=\"font-weight: 400;\">Before starting or expanding your e-commerce business, it is essential to carry out a market analysis, which involves knowing your target audience, your competition, your suppliers, your competitive differentials, among other factors that could influence your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This analysis will help you define your market positioning, your niche, your customer segment, your value proposition and your business objectives.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you can define your objectives, your competitive advantages and your marketing strategies.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Select your product mix carefully<\/span><\/h3><p><span style=\"font-weight: 400;\">The product mix is the set of products or services that you offer in your e-commerce.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It must be selected carefully, taking into account market demand, profitability, seasonality, availability, quality and variety of products or services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So choose products or services that are relevant to your target audience and cost-effective. They should also be easy to store and transport.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Use social networks to promote your products or services<\/span><\/h3><p><span style=\"font-weight: 400;\">Social networks are powerful tools for promoting your e-commerce and attracting more customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can use platforms such as Facebook, Instagram, Twitter, YouTube, TikTok and others to create interesting content about your products or services.<\/span><\/p><p><span style=\"font-weight: 400;\">You can show behind the scenes of your business, interact with your followers, answer customer questions and complaints. As an advantage, you will generate <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/engajamento-do-usuario\/\"><span style=\"font-weight: 400;\">engagement<\/span><\/a><span style=\"font-weight: 400;\"> and create a community around your brand.<\/span><\/p><h3><span style=\"font-weight: 400;\">4. Bet on the influencer marketing trend to boost your e-commerce sales<\/span><\/h3><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-influencia\/\"><span style=\"font-weight: 400;\">influence marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a strategy that consists of using influential people on social networks to promote your products or services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These people can be celebrities, bloggers, youtubers or micro-influencers who have an affinity with your niche market and your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing can increase your brand's visibility, generate credibility and consumer confidence. And, consequently, stimulate the decision to buy.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. Invest in branding to generate brand awareness<\/span><\/h3><p><span style=\"font-weight: 400;\">Branding is a set of actions aimed at creating and strengthening your brand's identity on the market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Branding involves aspects such as your company's name, logo, colors, slogan, tone of voice and values.  Its aim is to create an emotional connection with your customers and differentiate yourself from your competitors.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">6. Embrace the content marketing strategy<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-conteudo\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> consists of creating and distributing relevant, useful and educational content to your target audience in order to attract, engage and retain your customers.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The strategy can be applied in various formats, such as blogs, videos, podcasts, ebooks, webinars, etc.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Investing in content marketing can help you generate more traffic, authority and trust for your e-commerce. In addition, it can help educate your customers about your products or services.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">7. Put the customer at the center of your marketing actions<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Remember that the customer is your e-commerce business's main asset. Therefore, they must be treated with respect, attention and <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/personalizacao-em-marketing\/\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This means understanding their needs, preferences, behaviors and desires in relation to your product or service. With this information, you can segment your audience into groups with similar characteristics and offer solutions that meet their expectations.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In addition, create a lasting relationship with them by sending personalized messages, offering fast and effective support, asking for feedback and rewarding their loyalty.\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">8. Offer gifts, discounts and promotions<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Another thing to pay attention to is that everyone likes to save money and get something in return.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For this reason, offering gifts, discounts and promotions can be a great strategy for attracting more customers to your e-commerce store and stimulating impulse purchases.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can offer these benefits on commemorative dates, during periods on the customer's or website's birthday, for example.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But remember to calculate your profit margin carefully and not to compromise on the quality of your product or service.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">9. Use live broadcasts to benefit your business<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Live broadcasts are part of the rise of e-commerce in Brazil and represent a <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/10-tendencias-de-marketing-para-explorar\/\"><span style=\"font-weight: 400;\">trend<\/span><\/a><span style=\"font-weight: 400;\"> which is gaining more and more attention from consumers.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">They consist of making videos in real time on social networks or platforms<\/span><\/p><p><span style=\"font-weight: 400;\">specialized to showcase their products or services, answer questions from<\/span><\/p><p><span style=\"font-weight: 400;\">customers, demonstrating, giving tips, interacting and generating a sense of urgency.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This type of sale is known as live commerce or live shop. Its main objective is to encourage customers to buy on the spot.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But creating a sense of urgency is not the only aim of live commerce. Live broadcasts can humanize your e-commerce, increase interaction, trust and sales for your online business.\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">10. Don't forget information security in e-commerce<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As has already been said, information security is one of the major challenges facing e-commerce in Brazil today.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, this is an essential factor for the success of your online business, as it guarantees the protection of your customers' personal and financial data, preventing fraud, leaks or intrusions.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">So how do you overcome this challenge? In this case, the best way is to use SSL (Secure Socket Layer) certificates to encrypt the information circulating between your site and the customer's browser, use reliable payment platforms, an up-to-date antivirus, an efficient firewall and a clear and transparent privacy policy.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In addition, it is important to follow the guidelines of the LGPD (General Data Protection Law), which regulates the use and processing of personal data in Brazil, among other measures.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">11. Analyze and monitor results<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Finally, it's essential that you monitor the results of your e-commerce so that you know if your strategies are working or if they need to be adjusted.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To do this, you must define performance indicators (KPIs) that reflect your business objectives, such as: conversion rate, average ticket, customer acquisition cost, retention rate, cart abandonment rate, among others.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You should also use analysis and monitoring tools, which allow you to collect and visualize your e-commerce data in a simple and intuitive way. With this data, you can make evidence-based decisions, optimize your processes and improve your performance.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">What can we expect from e-commerce in the coming years?<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As we've seen in this article, e-commerce is a sector that is constantly evolving, keeping pace with changes in technology, society and the market.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">That's why it's important to be aware of the trends and opportunities that may arise in the coming years.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">According to a report by Worldpay from FIS, e-commerce revenues in Brazil are expected to reach <\/span><a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/relatorio-projeta-crescimento-o-e-commerce-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">US$ 79 billion in 2025<\/span><\/a><span style=\"font-weight: 400;\">This represents an increase of 95% compared to recent years.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">These figures show that e-commerce is a promising sector that offers many possibilities for those who want to start or expand their business.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, it also shows that the market is competitive and demanding, and that you need to differentiate yourself in order to win and keep customers. And to do this, you need a <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/agencia-de-marketing-para-e-commerce-conheca-10-beneficios\/\"><span style=\"font-weight: 400;\">strategic partner<\/span><\/a><span style=\"font-weight: 400;\"> which will help you plan, implement and manage your e-commerce efficiently and with quality.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">CMLO&amp;CO, <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">marketing and advertising agency<\/span><\/a><span style=\"font-weight: 400;\">, offers complete communication solutions for your online business.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">With the help of a qualified and experienced team, we help you at every stage of the process of creating and managing your e-commerce: from choosing the ideal platform to optimizing your digital marketing campaigns.\u00a0<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/cmlo.co\/en\/contato\/\"><span style=\"font-weight: 400;\">Talk to our experts<\/span><\/a><span style=\"font-weight: 400;\">guarantee the best online shopping experience for your customers and be part of the rise of e-commerce in Brazil with excellent results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce is one of the most dynamic and profitable ways of doing business in the digital age. With the Covid-19 pandemic, e-commerce has gained even more strength, as it has become a safe and convenient alternative for consumers who need to buy products or services without leaving home. But how did it come about and what are [...]<\/p>","protected":false},"author":3,"featured_media":13528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-13517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/13517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=13517"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/13517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/13528"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=13517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=13517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=13517"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=13517"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=13517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}