{"id":13891,"date":"2024-01-24T09:00:00","date_gmt":"2024-01-24T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=13891"},"modified":"2024-01-24T07:36:29","modified_gmt":"2024-01-24T10:36:29","slug":"marketing-de-conteudo-evergreen","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-conteudo-evergreen\/","title":{"rendered":"Evergreen Content Marketing: Creating Lasting Value"},"content":{"rendered":"<style>.elementor-13891 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13891\" class=\"elementor elementor-13891\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Have you ever heard of evergreen content marketing? If you want to create a successful digital marketing strategy, this concept is essential to understand and apply to your business.\u00a0<\/span><\/p><figure id=\"attachment_13895\" aria-describedby=\"caption-attachment-13895\" style=\"width: 996px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13895\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/conceito-de-conteudo-em-uma-tela-de-laptop.jpg\" alt=\"Conceito de conte\u00fado em uma tela de laptopConceito de conte\u00fado em uma tela de laptop\" width=\"996\" height=\"728\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/conceito-de-conteudo-em-uma-tela-de-laptop.jpg 996w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/conceito-de-conteudo-em-uma-tela-de-laptop-300x219.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/conceito-de-conteudo-em-uma-tela-de-laptop-768x561.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/conceito-de-conteudo-em-uma-tela-de-laptop-16x12.jpg 16w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><figcaption id=\"caption-attachment-13895\" class=\"wp-caption-text\">Content concept on a laptop screen<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">In this article, we'll explain what this content production strategy is and why it's so important, and how CMLO&amp;CO can help you exploit the full potential of this type of marketing to generate more value for your audience and more results for your company. Let's go?<\/span><\/p><h2><span style=\"font-weight: 400;\">Unraveling the meaning of evergreen content marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">The term evergreen comes from English and means \"always green\". It is generally used to refer to something that does not lose its relevance or validity with the passage of time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-conteudo\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">evergreen is a type of content that doesn't become obsolete or outdated, but remains useful, interesting and attractive to the target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">We'll explain!<\/span><\/p><p><span style=\"font-weight: 400;\">An example of evergreen content is an article that teaches you how to make a chocolate cake.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Note that this type of content does not depend on fashions, trends or seasonality, but on a permanent need or interest on the part of the public.<\/span><\/p><p><span style=\"font-weight: 400;\">It can therefore be accessed and consumed at any time, regardless of when it was published.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, an example of content that isn't evergreen is an article about the latest Oscars.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Note that this type of content has a short shelf life, as it loses the public's interest soon after the event. It may even generate a peak audience at the time of publication, but then fall by the wayside.<\/span><\/p><h2><span style=\"font-weight: 400;\">The importance of evergreen content marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">Evergreen content marketing is important for several reasons. Here are some of them:<\/span><\/p><h3><span style=\"font-weight: 400;\">Increases organic traffic<\/span><\/h3><p><span style=\"font-weight: 400;\">Evergreen content tends to rank better in search engines, as it is considered more relevant and authoritative by the algorithms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What's more, they receive more constant visits because they don't lose their value over time.<\/span><\/p><h3><span style=\"font-weight: 400;\">Generates more engagement<\/span><\/h3><p><span style=\"font-weight: 400;\">Timeless content is more likely to generate comments, shares and interactions on social networks, as it arouses the interest and curiosity of the public.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They also help to create a <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/engajamento-do-usuario\/\"><span style=\"font-weight: 400;\">relationship of trust and credibility<\/span><\/a><span style=\"font-weight: 400;\"> with readers, as they demonstrate that the brand has knowledge and experience on the subject.<\/span><\/p><h3><span style=\"font-weight: 400;\">Increases conversion<\/span><\/h3><p><span style=\"font-weight: 400;\">Evergreen content marketing can be used to educate, inform and persuade potential customers throughout the buying journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It can also be used to nurture leads, offer solutions and encourage decision-making. In this way, it helps to increase the chances of conversion and customer loyalty.<\/span><\/p><h3><span style=\"font-weight: 400;\">Optimizes your return on investment (ROI)<\/span><\/h3><p><span style=\"font-weight: 400;\">Content with no expiration date is more cost-effective than perishable content, as it requires less investment in production and updating.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And because they have a longer lifespan, they generate more <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/publicidade-online\/\"><span style=\"font-weight: 400;\">return<\/span><\/a><span style=\"font-weight: 400;\"> in terms of traffic, engagement and conversion.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, you produce once and reap the rewards for a long time, without having to spend more resources updating or replacing the content.<\/span><\/p><figure id=\"attachment_13896\" aria-describedby=\"caption-attachment-13896\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-13896\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen.jpg\" alt=\"M\u00e3o segurando uma seta de crescimento com moedas\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mao-segurando-uma-seta-de-crescimento-com-moedas-marketing-de-conteudo-evergreen-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-13896\" class=\"wp-caption-text\">Hand holding a growth arrow with coins<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">Advantages of evergreen content marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">In addition to the benefits we've already mentioned, timeless content also offers other advantages for your digital marketing strategy. Here are some of them:<\/span><\/p><h3><span style=\"font-weight: 400;\">Differentiates your brand from the competition<\/span><\/h3><p><span style=\"font-weight: 400;\">By investing in evergreen content marketing, you show that your brand has authority and knowledge about your niche market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You also stand out from competitors who only produce dated or superficial content.<\/span><\/p><h3><span style=\"font-weight: 400;\">Increase your brand's reach<\/span><\/h3><p><span style=\"font-weight: 400;\">By creating evergreen content, you expand the possibilities of reaching new audiences and markets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is because your content can be found by people who are looking for information on your topic at different times and in different contexts.<\/span><\/p><h3><span style=\"font-weight: 400;\">Create a lasting digital asset<\/span><\/h3><p><span style=\"font-weight: 400;\">Evergreen content is a digital asset that can generate value for your brand for a long time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By investing in this strategy, you can even create a collection of content that can be reused, repackaged or redisseminated in different channels and formats.<\/span><\/p><h3><span style=\"font-weight: 400;\">Generate more leads and sales for your company<\/span><\/h3><p><span style=\"font-weight: 400;\">Another advantage of evergreen content is that it can be used as digital bait to capture the data of your potential customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They can also be used as part of your nutrition strategy. <\/span><a href=\"https:\/\/cmlo.co\/en\/performance\/geracao-de-leads\/\"><span style=\"font-weight: 400;\">leads<\/span><\/a><span style=\"font-weight: 400;\">educating them about your product or service and leading them through the sales funnel.<\/span><\/p><h2><span style=\"font-weight: 400;\">Main evergreen content formats<\/span><\/h2><p><span style=\"font-weight: 400;\">If you want to bet on evergreen content marketing, know that there are several content formats that can be considered timeless and relevant. Some of the most common are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guides: content that teaches you how to do something step by step, such as a guide on how to put together a business plan or a guide on how to organize a birthday party;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lists: content that presents a series of items on a particular topic, such as a list of books that every entrepreneur should read or a list of movies that have marked the history of cinema;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tips: content that offers advice or recommendations on a subject, such as tips on how to save money or tips on how to take care of your mental health;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutorials: evergreen content that shows how to use a tool, product or service, such as a tutorial on how to use Photoshop or a tutorial on how to make an online purchase;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews: content that evaluates or analyzes a work, a product or a service, such as a review of a book, a film or a restaurant;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies: tell real stories of success or failure involving a brand, a product or a service, such as a case study of how Netflix revolutionized the streaming market or a case study of how Coca-Cola has reinvented itself over the years.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Evergreen content marketing: examples of timeless content for you to explore<\/span><\/h2><p><span style=\"font-weight: 400;\">To inspire you, here are some evergreen content themes you can create for your business:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to create a digital marketing strategy from scratch;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 mistakes you should avoid when writing email marketing;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What SEO is and why it's essential for your site;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to do efficient and inexpensive market research;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 free tools to create amazing videos;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What inbound marketing is and how to apply it to your strategy;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to create a persona for your target audience;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to write irresistible titles for your content;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/como-avaliar-o-desempenho-de-campanhas-de-marketing\/\"><span style=\"font-weight: 400;\">How to measure the success of your digital marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Note that all these themes (or titles, if you prefer) are not tied to a trend, a fad, a season or time of year. As such, they can be consumed without restriction.<\/span><\/p><h2><span style=\"font-weight: 400;\">How can you create timeless content for your business?<\/span><\/h2><p><span style=\"font-weight: 400;\">Now that you know what evergreen content marketing is and what its advantages are, you may be wondering: how do you create timeless content for your business?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don't worry, we'll give you some practical tips to get you started. Take a look:<\/span><\/p><h3><span style=\"font-weight: 400;\">Research your market<\/span><\/h3><p><span style=\"font-weight: 400;\">Before creating any content, you need to know your market well. This includes knowing your target audience, your competitors, your suppliers, your partners and your opportunities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you can identify your audience's needs, interests, pains and desires. And then you can create content that is relevant and valuable to them.<\/span><\/p><h3><span style=\"font-weight: 400;\">Choose timeless and relevant themes<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you've done your research, you need to choose the themes for your content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, however, you should choose topics that are timeless and relevant to your niche. In other words, topics that don't depend on external factors, such as commemorative dates, seasonal events or momentary news.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, topics that are important and interesting to your audience and that are related to your product or service.<\/span><\/p><h3><span style=\"font-weight: 400;\">Keep up with trends and changes in your sector<\/span><\/h3><p><span style=\"font-weight: 400;\">Despite choosing timeless themes, you shouldn't ignore the <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/tendencias-para-2024\/\"><span style=\"font-weight: 400;\">trends<\/span><\/a><span style=\"font-weight: 400;\"> and changes in your sector.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the contrary, you should always be aware of what is happening in your market and in the world and adapt your content as necessary.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if there is a change in legislation, technology or consumer behavior that affects your business or your audience, you should update your content to reflect this change.<\/span><\/p><h3><span style=\"font-weight: 400;\">Spread your evergreen content on the right channels<\/span><\/h3><p><span style=\"font-weight: 400;\">There's no point in investing in evergreen content marketing, creating great topics and them not reaching your audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That's why it's essential to define the best dissemination channels for your content, taking into account the profile, behavior and preferences of your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some examples of channels you can explore are: website, blog, social networks, email marketing, podcasts, videos, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The important thing is that they are suitable for your type of content, your audience and your objectives.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Update your content regularly<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, don't forget to review and update your evergreen content periodically to ensure that it remains relevant, useful and interesting to your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use new market trends and changes in consumer behavior to include new information, data, examples, images, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you have used links, make sure they are not broken or have not changed the direction of the content.<\/span><\/p><h2><span style=\"font-weight: 400;\">Explore evergreen content marketing with CMLO&amp;CO<\/span><\/h2><p><span style=\"font-weight: 400;\">Do you want to exploit the potential of evergreen content marketing in your business, but don't know where to start or don't have the time or resources to do it yourself?<\/span><\/p><p><span style=\"font-weight: 400;\">Then count on the help of CMLO&amp;CO, <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">marketing and advertising agency<\/span><\/a><span style=\"font-weight: 400;\"> with over 12 years' experience in the market.<\/span><\/p><p><span style=\"font-weight: 400;\">Our team of qualified and experienced professionals will understand your needs and objectives and create customized content for your company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don't waste time and <\/span><a href=\"https:\/\/cmlo.co\/en\/contato\/\"><span style=\"font-weight: 400;\">contact CMLO&amp;CO<\/span><\/a><span style=\"font-weight: 400;\"> today. You'll be amazed at the results this marketing strategy can bring to your business!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever heard of evergreen content marketing? If you want to create a successful digital marketing strategy, this concept is essential to understand and apply to your business. In this article, we'll explain what it is and why this content production strategy is so important and how CMLO&amp;CO can [...]<\/p>","protected":false},"author":3,"featured_media":13894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-13891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/13891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=13891"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/13891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/13894"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=13891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=13891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=13891"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=13891"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=13891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}