{"id":14117,"date":"2024-01-25T09:00:00","date_gmt":"2024-01-25T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=14117"},"modified":"2024-01-25T06:21:09","modified_gmt":"2024-01-25T09:21:09","slug":"como-construir-uma-presenca-online","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/como-construir-uma-presenca-online\/","title":{"rendered":"How to Build an Online Presence: Essential Tips"},"content":{"rendered":"<style>.elementor-14117 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14117\" class=\"elementor elementor-14117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The internet has changed the way people communicate, inform themselves and relate to brands. Nowadays, it's almost impossible to imagine a world without the online presence of companies, whether through a website, a blog, social networks or other platforms.<\/span><\/p><figure id=\"attachment_14121\" aria-describedby=\"caption-attachment-14121\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14121\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mulher-jovem-feliz-com-tablet-digital.jpg\" alt=\"Mulher jovem feliz com tablet digital\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mulher-jovem-feliz-com-tablet-digital.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mulher-jovem-feliz-com-tablet-digital-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mulher-jovem-feliz-com-tablet-digital-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/mulher-jovem-feliz-com-tablet-digital-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14121\" class=\"wp-caption-text\">Young woman happy with digital tablet<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">But what does it mean to have a digital presence? And what benefits can it bring to your business? That's what we're going to look at next. Follow along!<\/span><\/p><h2><span style=\"font-weight: 400;\">Understanding the meaning of online presence<\/span><\/h2><p><span style=\"font-weight: 400;\">Also known as digital presence, it is the way in which your company positions itself and shows itself on the Internet, through the various channels and tools available. [<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, it's the image you convey to your online audience, which can be made up of customers, potential customers, partners, suppliers, competitors, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">But contrary to popular belief, having an online presence doesn't just mean having a website or a Facebook page. Not at all!<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, it means having a well-defined and integrated strategy that involves content, design, SEO, social networks, email marketing, online advertising and other actions aimed at attracting, engaging and retaining the loyalty of your audience.<\/span><\/p><h3><span style=\"font-weight: 400;\">Positive impacts on business<\/span><\/h3><p><span style=\"font-weight: 400;\">Having a strong and consistent online presence can bring several benefits to your business, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the visibility and reach of your brand;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate more traffic to your website or blog;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the relationship with your audience;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building authority in your segment;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase sales and profits;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce marketing and advertising costs;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor and analyze the results of your actions.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These benefits are not just theoretical. They are proven by up-to-date data showing the importance of an online presence for companies. Here are some examples:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/wearesocial.com\/wp-content\/uploads\/2023\/03\/Digital-2023-Global-Overview-Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">We Are Social Digital Report 2023<\/span><\/a><span style=\"font-weight: 400;\">There are 5.16 billion Internet users in the world, which represents 64.4% of the global population. In Brazil, there are 156 million users, or 84% of the population;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/revistapegn.globo.com\/negocios\/noticia\/2023\/03\/nove-em-dez-brasileiros-pesquisam-online-antes-de-comprar-diz-google.ghtml\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Out of every 10 Brazilians, 9 use the internet<\/span><\/a><span style=\"font-weight: 400;\"> to research products or services before buying, Google data reveals;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to ABCOMM (Brazilian E-Commerce Association), because of the Covid-19 pandemic <\/span><a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/comercio-eletronico-salto-2020-varejo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online sales in Brazil grew by 68% in 2020<\/span><\/a><span style=\"font-weight: 400;\"> compared to 2019, amounting to more than R$ 120 billion.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In addition, it's worth noting that modern consumers trust information online, making a digital presence a powerful tool for building trust and credibility.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We can therefore say that companies with a strong online presence are more likely to attract and retain customers.<\/span><\/p><h2><span style=\"font-weight: 400;\">How can you improve your company's online presence and grow on the Internet?<\/span><\/h2><p><span style=\"font-weight: 400;\">Given this data, it's clear that having a digital presence is essential for any company that wants to stand out and remain competitive in today's market. But how can this be done in practice?<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some essential tips for your company to grow on the Internet. Check them out!<\/span><\/p><h3><span style=\"font-weight: 400;\">Know who your online audience is<\/span><\/h3><p><span style=\"font-weight: 400;\">The first step to building an effective online presence is to know your online audience well.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Who are the people who are interested in your product or service? What are their characteristics, needs, desires and pains? How do they behave on the internet? What channels and platforms do they use? What types of content do they consume?<\/span><\/p><p><span style=\"font-weight: 400;\">These are some of the questions you need to answer in order to create personas, i.e. fictional representations of your ideal customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personas will help you define your online presence strategy, as they indicate the best means of communicating with your audience. And also what solutions you can offer them.<\/span><\/p><h3><span style=\"font-weight: 400;\">Have SMART objectives and goals<\/span><\/h3><p><span style=\"font-weight: 400;\">The second step to building a strong digital presence is to define your objectives and <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/a-importancia-de-definir-as-metas-de-marketing-da-sua-empresa-em-2024\/\"><span style=\"font-weight: 400;\">goals<\/span><\/a><span style=\"font-weight: 400;\">. What do you want to achieve with your online presence? What results do you hope to achieve? How will you measure your success?<\/span><\/p><p><span style=\"font-weight: 400;\">In order for your objectives and goals to be clear and realistic, it is recommended that they be SMART. In other words, specific, measurable, achievable, relevant and time-bound.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A good example of a SMART objective is to increase the number of visitors to the site by 20% in 6 months.<\/span><\/p><h3><span style=\"font-weight: 400;\">Create an optimized and responsive website<\/span><\/h3><p><span style=\"font-weight: 400;\">The website is the showcase for your business on the Internet, as it is where you will present your company, your products or services, your differentials, etc. That's why it should be beautiful, functional and easy to navigate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, it must be optimized for search engines (SEO). In other words, it must follow good practices that make it easier to rank on Google and other search engines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And don't forget to make it responsive, i.e. adaptable to different screen sizes. <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/mobile-marketing\/\"><span style=\"font-weight: 400;\">mobile devices<\/span><\/a><span style=\"font-weight: 400;\">such as smartphones and tablets.<\/span><\/p><h3><span style=\"font-weight: 400;\">Consider having a blog with original and relevant content<\/span><\/h3><p><span style=\"font-weight: 400;\">A blog is a powerful tool for generating value for your audience, because it's where you share useful, educational and interesting information about your industry. But it's much more than that.<\/span><\/p><p><span style=\"font-weight: 400;\">Blogging also helps to improve your positioning in search engines such as Google. After all, the more quality content you produce, the more likely you are to appear on the first pages of the results. This, in turn, increases your visibility and authority in the market.<\/span><\/p><h3><span style=\"font-weight: 400;\">Don't neglect SEO techniques and best practices<\/span><\/h3><p><span style=\"font-weight: 400;\">But what is SEO? In principle, SEO stands for Search Engine Optimization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It's actually a set of strategies aimed at improving the performance of your website or blog in organic (unpaid) search engine results.<\/span><\/p><p><span style=\"font-weight: 400;\">Some of the main SEO techniques and best practices you can use to build your online presence are: using keywords appropriate to your niche, optimizing page titles and descriptions, creating friendly URLs, using tags and categories, inserting internal and external links, using images and videos, among others.<\/span><\/p><h3><span style=\"font-weight: 400;\">Harness the power of social media<\/span><\/h3><p><span style=\"font-weight: 400;\">Another tip for building a digital presence is to harness the power of social networks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These communication channels are indispensable for anyone who wants to connect with their online audience, as they allow for more direct, fast and interactive communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Social networks allow you to publicize your business, share content, interact with your followers, receive feedback, create an engaged community, increase traffic to your site, among other benefits.<\/span><\/p><p><span style=\"font-weight: 400;\">But beware: it's not enough to be on social media. You need to choose the most appropriate social networks for your business and your audience and create a professional and attractive profile.<\/span><\/p><p><span style=\"font-weight: 400;\">It's also important to publish relevant and varied content and to interact with your followers, <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/como-avaliar-o-desempenho-de-campanhas-de-marketing\/\"><span style=\"font-weight: 400;\">monitor your results<\/span><\/a><span style=\"font-weight: 400;\"> and be aware of trends.<\/span><\/p><h3><span style=\"font-weight: 400;\">Invest in branding<\/span><\/h3><p><a href=\"https:\/\/cmlo.co\/en\/branding\/branding-7-motivos-para-investir\/\"><span style=\"font-weight: 400;\">Branding<\/span><\/a><span style=\"font-weight: 400;\"> is the process of building and managing your brand. It involves aspects ranging from creating your visual identity to defining your company's personality, values, mission, vision and tone of voice.<\/span><\/p><p><span style=\"font-weight: 400;\">Branding is fundamental to creating a positive and distinctive image for your company on the Internet, as it helps to convey trust, credibility and professionalism to your audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What's more, it helps to generate recognition and recall of your brand in the minds of consumers.<\/span><\/p><figure id=\"attachment_14122\" aria-describedby=\"caption-attachment-14122\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14122\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/guarda-chuva-rosa-entre-os-guarda-chuvas-pretos.jpg\" alt=\"Guarda-chuva rosa entre os guarda-chuvas pretos\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/guarda-chuva-rosa-entre-os-guarda-chuvas-pretos.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/guarda-chuva-rosa-entre-os-guarda-chuvas-pretos-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/guarda-chuva-rosa-entre-os-guarda-chuvas-pretos-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/01\/guarda-chuva-rosa-entre-os-guarda-chuvas-pretos-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14122\" class=\"wp-caption-text\">Pink umbrella among the black umbrellas<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">Your audience is already on the Internet. Are you?<\/span><\/h2><p><span style=\"font-weight: 400;\">As we've seen in this article, having an online presence is no longer an option, but a necessity for any business that wants to stand out in today's market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The internet offers countless opportunities for growth and success for those who know how to take advantage of them. But to do so, you need to plan and execute the best digital marketing strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">And if you need help building a strong and constant digital presence for your business, you can count on CMLO&amp;CO, <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">marketing and advertising agency<\/span><\/a><span style=\"font-weight: 400;\"> whose mission is to turn ideas into results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We specialize in creating creative and effective solutions for our clients, from website creation to social media management. <\/span><a href=\"https:\/\/cmlo.co\/en\/contato\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> and find out more about our services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The internet has changed the way people communicate, inform themselves and relate to brands. Nowadays, it's almost impossible to imagine a world without the online presence of companies, whether through a website, a blog, social networks or other platforms. But what does it mean to have a presence [...]<\/p>","protected":false},"author":3,"featured_media":14118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-14117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=14117"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/14118"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=14117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=14117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=14117"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=14117"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=14117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}