{"id":14554,"date":"2024-02-08T09:00:00","date_gmt":"2024-02-08T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=14554"},"modified":"2024-02-08T06:54:04","modified_gmt":"2024-02-08T09:54:04","slug":"marketing-de-relacionamento","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-relacionamento\/","title":{"rendered":"Connections Worth Gold: Relationship Marketing"},"content":{"rendered":"<style>.elementor-14554 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14554\" class=\"elementor elementor-14554\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the dynamic world of business, where competition is intense and consumer choices are many, relationship marketing stands out as a valuable approach for companies seeking not just customers, but lasting connections.\u00a0<\/span><\/p><figure id=\"attachment_14556\" aria-describedby=\"caption-attachment-14556\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14556\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas.jpg\" alt=\"Pessoas de coworking trabalhando juntas\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/pessoas-de-coworking-trabalhando-juntas-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-14556\" class=\"wp-caption-text\">Coworking people working together<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">In this article, we invite you to explore the universe of this incredible marketing approach, understanding what it is, how it came about and, most importantly, how it can transform your business.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What is relationship marketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">First of all, it's a strategy focused on building and maintaining meaningful and lasting connections between a company and its customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of focusing exclusively on one-off transactions, relationship marketing seeks to establish emotional bonds, generating loyalty, engagement, trust and satisfaction over time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But how did this idea come about and why is it so important for business?<\/span><\/p><p><span style=\"font-weight: 400;\">Relationship marketing emerged in the 1980s as a response to growing competition and the need to differentiate in the market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From then on, companies realized that it wasn't enough just to attract new customers, but also to retain existing ones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, they discovered that they needed to offer personalized service, efficient after-sales and added value to products or services, providing more relevant and satisfying experiences for customers.<\/span><\/p><h3><span style=\"font-weight: 400;\">Objectives<\/span><\/h3><p><span style=\"font-weight: 400;\">As well as creating a competitive edge and a sustainable advantage for companies, relationship marketing has other objectives, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase customer satisfaction and loyalty by reducing the churn rate;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage positive word of mouth and the referral of new customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the customer's lifetime value, i.e. the profit they generate over time;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create opportunities for cross-selling (selling complementary products) and up-selling (selling higher value products);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining constant engagement, i.e. keeping customers interested and involved with the brand, providing positive experiences that go beyond the simple commercial transaction;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate loyalty by turning occasional customers into loyal brand advocates and encouraging recommendations and referrals.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By aligning these objectives, companies that adopt relationship marketing not only guarantee repeat business, but also cultivate a community of satisfied customers who become brand ambassadors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After all, this approach goes beyond traditional sales targets. It prioritizes building authentic relationships that translate into long-term benefits for both parties involved.<\/span><\/p><h3><span style=\"font-weight: 400;\">Importance<\/span><\/h3><p><span style=\"font-weight: 400;\">The importance of relationship marketing in the business world is undeniable. It's worth remembering that satisfied customers are more likely to become brand promoters, increasing the company's visibility and positive reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, the importance of the methodology can be proven by some data:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Philip Kotler, considered the father of marketing, winning a new customer can cost up to 7 times more than keeping a current one;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to the Harvard Business Review, increasing customer retention by 5% can increase profits by up to 95%;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Gartner, <\/span><a href=\"https:\/\/pt.surveymonkey.com\/mp\/nps-calculator\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of a company's future turnover<\/span><\/a><span style=\"font-weight: 400;\"> comes from only 20% of current customers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Given this data, we can say that the impact of relationship marketing on business is enormous. It contributes to building a strong brand, a positive reputation and a loyal and engaged customer base.<\/span><\/p><figure id=\"attachment_14557\" aria-describedby=\"caption-attachment-14557\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14557\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone.jpg\" alt=\"Mulher mostrando algo para sua amiga no telefone\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-mostrando-algo-para-sua-amiga-no-telefone-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-14557\" class=\"wp-caption-text\">Woman showing something to her friend on the phone<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">How to do relationship marketing? Tips and best strategies<\/span><\/h2><p><span style=\"font-weight: 400;\">To build a better relationship with your customers and build lasting bonds, you need to follow a few steps. See what they are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your target audience well, their needs, desires, preferences, habits and behaviors. Use tools such as surveys, CRM (Customer Relationship Management) and data analysis to collect and organize this information;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment your customers into homogeneous groups, based on criteria such as profile, purchase history, consumption potential and level of satisfaction. This way, you can offer more appropriate and personalized solutions for each one;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate with your customers frequently, relevantly and consistently. Use channels such as email, social media, telephone, chat and SMS to send informative, educational, promotional or entertaining content. Maintain a cordial, informal and approachable tone;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer exclusive benefits to your customers, such as discounts, gifts, free samples, loyalty programs, advantage clubs or special events. Show that you value their preference and partnership;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask your customers for feedback on your products or services, your service and their shopping experience. Acknowledge positive reviews and resolve complaints quickly;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surprise your customers with unexpected gestures, such as sending a birthday card, a personalized gift or an invitation to a launch. Show them that you care about them and that they are special to you.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor and evaluate the results of your relationship marketing actions to see if they are achieving your objectives, if they are generating a return on investment (ROI) and if they are satisfying your customers. Identify strengths and weaknesses and make adjustments and improvements to your plan.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">In conclusion...<\/span><\/h2><p><span style=\"font-weight: 400;\">Relationship marketing is a way of creating valuable connections with your customers, generating positive results for your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But if you need professional help to implement this strategy, relying on a <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">specialized strategic partner<\/span><\/a><span style=\"font-weight: 400;\">The success of companies like CMLO&amp;CO could be the key to success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With a customer-centric approach, CMLO&amp;CO offers customized solutions and innovative marketing and advertising strategies to build lasting connections and turn commercial transactions into relationships that are really worth gold for your business. Get in touch and find out more!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the dynamic world of business, where competition is intense and consumer choices are many, relationship marketing stands out as a valuable approach for companies seeking not just customers, but lasting connections. In this article, we invite you to explore the universe of this incredible marketing approach, understanding what it is, how [...]<\/p>","protected":false},"author":3,"featured_media":14563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-14554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=14554"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/14563"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=14554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=14554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=14554"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=14554"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=14554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}