{"id":14603,"date":"2024-02-14T09:00:00","date_gmt":"2024-02-14T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=14603"},"modified":"2024-02-13T07:34:50","modified_gmt":"2024-02-13T10:34:50","slug":"o-poder-do-agromarketing","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/o-poder-do-agromarketing\/","title":{"rendered":"The power of agromarketing in promoting agricultural products"},"content":{"rendered":"<style>.elementor-14603 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14603\" class=\"elementor elementor-14603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brazil is recognized worldwide as one of the main players in agribusiness, playing a key role in the country's economy. With vast tracts of fertile land and a favorable climate, the Brazilian agricultural sector is responsible for a significant share of global food production, mainly soy, coffee, beef, chicken and pork.<\/span><\/p><p><span style=\"font-weight: 400;\">According to data from CEPEA (Center for Advanced Studies in Applied Economics), in 2023 agribusiness accounted for more than <\/span><a href=\"https:\/\/www.cepea.esalq.usp.br\/br\/pib-do-agronegocio-brasileiro.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">24% of national GDP<\/span><\/a><span style=\"font-weight: 400;\"> and was responsible for more than 37% of jobs in Brazil.<\/span><\/p><figure id=\"attachment_14606\" aria-describedby=\"caption-attachment-14606\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14606\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-na-fazenda-com-tablet.jpg\" alt=\"Mulher na fazenda com tablet\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-na-fazenda-com-tablet.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-na-fazenda-com-tablet-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-na-fazenda-com-tablet-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/mulher-na-fazenda-com-tablet-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14606\" class=\"wp-caption-text\">Woman on the farm with tablet<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">However, despite its importance, agribusiness also faces a number of challenges. These include international competition, environmental sustainability, technological innovation, product quality and safety, communication and relationships with clients and consumers, among many others.<\/span><\/p><p><span style=\"font-weight: 400;\">In this scenario, agromarketing has emerged as a strategic tool for promoting agricultural products and adding value to the rural sector. Want to know more about it? Then keep following this article.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is agromarketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Agromarketing is the set of marketing activities aimed at agribusiness. The approach involves everything from market research, product development, price setting, distribution and sales, to after-sales and customer loyalty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing applied to agribusiness seeks to meet the needs and expectations of the end consumers of agricultural products, as well as the intermediaries in the production chain, such as distributors, resellers, processors and retailers.<\/span><\/p><p><span style=\"font-weight: 400;\">Its main objective is to promote and enhance rural products, highlighting their attributes and benefits, both for the domestic and foreign markets. It also seeks to improve the image of agribusiness, highlighting its economic, social and environmental importance.<\/span><\/p><h3><span style=\"font-weight: 400;\">The importance of marketing in agriculture<\/span><\/h3><p><span style=\"font-weight: 400;\">The importance of agricultural marketing is obvious. As well as helping to raise the profile of rural products on the domestic and foreign markets, agri-marketing also allows producers to..:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set yourself apart from the competition;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your market share;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen your image and reputation;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create value for your products and services;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate more revenue and profit;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contribute to the country's socio-economic development;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionalize the sector, encouraging the adoption of sustainable and innovative practices.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Benefits for the agricultural sector<\/span><\/h3><p><span style=\"font-weight: 400;\">As we've seen, the benefits of agribusiness marketing are numerous.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It helps to differentiate agricultural products on the market, increasing their competitiveness and perceived value. It also strengthens the relationship between producers and consumers, promoting trust and brand loyalty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It also contributes to raising awareness of environmental and sustainability issues, highlighting the responsible practices adopted by the agricultural sector.<\/span><\/p><p><span style=\"font-weight: 400;\">To obtain these benefits, however, you need to adopt the best marketing strategies for the rural sector. Some of them are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment the market and define the target audience;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify customer needs, desires and preferences;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a consistent visual identity for the brand <\/span><a href=\"https:\/\/cmlo.co\/en\/branding\/\"><span style=\"font-weight: 400;\">and invest in branding actions<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing quality products with competitive differentials that meet customer demands;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish fair and competitive prices that reflect the value perceived by customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the best distribution and sales channels that guarantee the availability and accessibility of products;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in fairs and events related to agribusiness;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing in <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/agencia-360\/\"><span style=\"font-weight: 400;\">integrated marketing communication<\/span><\/a><span style=\"font-weight: 400;\">This means using different media and tools to promote products and interact with customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring the performance of marketing actions and evaluating the results obtained.<\/span><\/li><\/ul><figure id=\"attachment_14607\" aria-describedby=\"caption-attachment-14607\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14607\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/linda-senhora-segurando-o-polegar-para-cima-o-sinal-na-casa-verde.jpg\" alt=\"Linda senhora segurando o polegar para cima o sinal na casa verde\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/linda-senhora-segurando-o-polegar-para-cima-o-sinal-na-casa-verde.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/linda-senhora-segurando-o-polegar-para-cima-o-sinal-na-casa-verde-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/linda-senhora-segurando-o-polegar-para-cima-o-sinal-na-casa-verde-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/linda-senhora-segurando-o-polegar-para-cima-o-sinal-na-casa-verde-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14607\" class=\"wp-caption-text\">Beautiful lady holding her thumb up to the sign on the green house<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">How can a marketing and advertising agency help agribusiness stand out?<\/span><\/h2><p><span style=\"font-weight: 400;\">Unfortunately, farmers don't always have the time, resources or knowledge to implement these strategies effectively.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That's why enlisting the support of a full-service marketing company can be a great solution.<\/span><\/p><p><span style=\"font-weight: 400;\">One <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">marketing and advertising agency 360<\/span><\/a><span style=\"font-weight: 400;\"> can help agribusiness stand out on the national and international market by offering services such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market research and data analysis;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic marketing planning;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of visual identity and branding;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of websites, blogs and social networks;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producing relevant, SEO-optimized content;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media management and customer relations;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of online and offline advertising campaigns;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-influencia\/\"><span style=\"font-weight: 400;\">Influencer marketing and strategic partnerships<\/span><\/a><span style=\"font-weight: 400;\">among others.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One of the agencies that stands out in this segment is CMLO&amp;CO, a marketing company that has been operating in the market for over 12 years, with a focus on customer experience.<\/span><\/p><p><span style=\"font-weight: 400;\">With the help of a multidisciplinary and qualified marketing and advertising team, we help rural producers achieve their business objectives through efficient and effective marketing strategies that generate value for the rural sector and for customers.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to know more about the power of agromarketing in promoting agricultural products and how CMLO&amp;CO can help your agribusiness grow and stand out, <\/span><a href=\"https:\/\/cmlo.co\/en\/contato\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> and request a no-obligation quote. We look forward to serving you!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Brazil is recognized worldwide as one of the main players in agribusiness, playing a key role in the country's economy. With vast tracts of fertile land and a favorable climate, the Brazilian agricultural sector is responsible for a significant share of global food production, mainly soybeans, coffee, beef, chicken and pork. According to [...]<\/p>","protected":false},"author":3,"featured_media":14611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-14603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=14603"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/14611"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=14603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=14603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=14603"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=14603"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=14603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}