{"id":14662,"date":"2024-02-21T09:00:00","date_gmt":"2024-02-21T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=14662"},"modified":"2024-02-18T08:09:45","modified_gmt":"2024-02-18T11:09:45","slug":"a-influencia-do-agromarketing","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/a-influencia-do-agromarketing\/","title":{"rendered":"The Influence of Agromarketing on Environmental Awareness: Sustainable Practices"},"content":{"rendered":"<style>.elementor-14662 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14662\" class=\"elementor elementor-14662\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Agribusiness is one of the most important sectors for the Brazilian economy, accounting for around <\/span><a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2023\/07\/agro-eleva-pib-renda-e-populacao-e-desigualdade-cai-onde-setor-avanca-mais.shtml\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">25% of Gross Domestic Product (GDP)<\/span><\/a><span style=\"font-weight: 400;\"> and more than 40% of the country's exports. In addition, the sector generates millions of direct and indirect jobs, contributing to social and regional development.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, agribusiness also faces challenges related to environmental sustainability, such as the rational use of natural resources, preserving biodiversity, reducing greenhouse gas emissions and adapting to climate change.\u00a0<\/span><\/p><figure id=\"attachment_14666\" aria-describedby=\"caption-attachment-14666\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14666\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita.jpg\" alt=\"Retrato de agricultor agr\u00f4nomo s\u00eanior trabalhador em um campo de milho, verificando as colheitas antes da colheita\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/retrato-de-agricultor-agronomo-senior-trabalhador-em-um-campo-de-milho-verificando-as-colheitas-antes-da-colheita-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-14666\" class=\"wp-caption-text\">Portrait of a senior agronomist working in a cornfield, checking the crops before harvesting<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">In this context, agromarketing has emerged as a strategic tool for promoting a more environmentally conscious and responsible society. Find out all about it in this article.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is agromarketing?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">First of all, it's a set of marketing techniques and actions aimed at agribusiness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The approach involves everything from production to the final consumption of <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/o-poder-do-agromarketing\/\"><span style=\"font-weight: 400;\">agricultural products<\/span><\/a><span style=\"font-weight: 400;\">The aim is to meet the needs and expectations of customers, whether they are producers, distributors, retailers or end consumers, adding value to the products and services offered by the sector.<\/span><\/p><p><span style=\"font-weight: 400;\">Agribusiness marketing also seeks to strengthen the image and reputation of companies and organizations in the sector, highlighting their competitive edge and their socio-environmental responsibility.<\/span><\/p><h2><span style=\"font-weight: 400;\">What are the main actions of agromarketing?<\/span><\/h2><p><span style=\"font-weight: 400;\">Agricultural marketing is based on four pillars: research, planning, execution and evaluation. See below.<\/span><\/p><h3><span style=\"font-weight: 400;\">Market research<\/span><\/h3><p><span style=\"font-weight: 400;\">Rural marketing uses methods and tools to collect and analyze data on the behavior, preferences and needs of consumers, producers, distributors and other agribusiness agents, as well as on the economic, political, social and environmental scenario that affects the sector.<\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/cmlo.co\/en\/branding\/pesquisa-de-mercado\/\"><span style=\"font-weight: 400;\">market research<\/span><\/a><span style=\"font-weight: 400;\">In this way, it is possible to identify business opportunities, segment the target audience, define marketing objectives and strategies, and evaluate results and customer satisfaction.<\/span><\/p><h3><span style=\"font-weight: 400;\">Educating the target audience\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Agromarketing also seeks to educate and make the target audience aware of the importance of environmental sustainability in agribusiness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is usually done through informative, educational and persuasive content, which covers topics such as preserving biodiversity, conserving soil and water, reducing the use of pesticides, recycling organic waste, organic and agroecological production, among others.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Content can be conveyed in different channels and formats, such as blogs, social networks, podcasts, videos, webinars, ebooks, infographics, etc.<\/span><\/p><h3><span style=\"font-weight: 400;\">Brand positioning<\/span><\/h3><p><span style=\"font-weight: 400;\">In addition to the actions mentioned above, agricultural marketing also seeks to <\/span><a href=\"https:\/\/cmlo.co\/en\/branding\/agencia-de-branding\/\"><span style=\"font-weight: 400;\">building a positive and differentiated image for companies<\/span><\/a><span style=\"font-weight: 400;\"> and agricultural products on the market, associating them with environmental sustainability.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, the approach uses elements such as the name, logo, slogan, colors, packaging and other elements, which should convey the values and benefits of the brands to customers and the environment.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Aligning marketing campaigns with sustainable values<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, it is worth noting that agromarketing seeks to align marketing campaigns with the sustainable values of agricultural companies and products, through messages that reinforce a commitment to environmental preservation, social responsibility, transparency, quality and innovation<\/span><\/p><p><span style=\"font-weight: 400;\">Campaigns can use different media and techniques, such as advertising, publicity, sales promotion, public relations, direct marketing, digital marketing, among others.<\/span><\/p><h2><span style=\"font-weight: 400;\">The role of agromarketing in raising environmental awareness<\/span><\/h2><p><span style=\"font-weight: 400;\">Agricultural marketing plays a fundamental role in raising environmental awareness, as it can positively influence the behavior of the agents involved in agribusiness, from producers to end consumers. Here are some of the ways:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educating and raising awareness among farmers about the importance of adopting sustainable practices on a daily basis, such as integrated pest and disease management, crop rotation, recovery of degraded areas, efficient use of water and energy, among others;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent communication throughout the production chain, informing about the origin, quality, safety and environmental impact of products, as well as the good practices adopted by producers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion of environmental certifications (green seal), which certify that agricultural products have been produced in accordance with environmental, social and economic sustainability criteria, ensuring greater credibility and trust for customers;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital transformation, which allows the use of technologies such as the Internet of Things (IoT), big data, artificial intelligence (AI), drones and sensors, among others, to optimize production processes, reduce costs and waste, increase the productivity and quality of agricultural products and monitor environmental indicators;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conscious consumption, which encourages end consumers to choose products that respect the environment and society, valuing the benefits they bring to human and animal health;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging sustainable development, which seeks to reconcile the economic growth of agribusiness with environmental preservation and social inclusion, generating income, employment, education, health and well-being for rural and urban populations.<\/span><\/li><\/ul><figure id=\"attachment_14667\" aria-describedby=\"caption-attachment-14667\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14667\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena.jpg\" alt=\"Teclado com planta pequena\" width=\"1060\" height=\"706\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/02\/teclado-com-planta-pequena-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-14667\" class=\"wp-caption-text\">Keyboard with small layout<\/figcaption><\/figure><h2><span style=\"font-weight: 400;\">Benefits for farmers and society<\/span><\/h2><p><span style=\"font-weight: 400;\">Agromarketing brings benefits both to agribusiness companies and organizations and to society in general. Below, we list the main ones:<\/span><\/p><h3><span style=\"font-weight: 400;\">For agribusiness companies and organizations<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased competitiveness, profitability, customer loyalty and satisfaction;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved image and reputation;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater access to national and international markets;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation and differentiation of products and services;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduction of risks, costs and penalties related to environmental sustainability;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater efficiency and effectiveness in production processes;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alignment with the demands and requirements of customers and society.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">For society<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More food security;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher quality and diversity of agricultural products;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Environmental protection and conservation;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating jobs and income;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social and regional development;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More education and environmental awareness;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Climate change mitigation;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved quality of life;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conscious consumption;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging sustainable development.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Green marketing or agromarketing?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Green marketing and agromarketing are two related concepts, but they are not synonymous.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is because green marketing is a broader approach that applies to any type of company or product that aims to minimize negative impacts or maximize positive impacts on the environment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As such, the approach involves everything from developing environmentally friendly products to communicating the environmental benefits of these products to consumers. In addition, it can be used by companies in different sectors, such as industry, commerce, services, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Agromarketing, on the other hand, is a specific form of green marketing, but applied to agribusiness. As we have seen, it seeks to meet the needs and expectations of customers and other audiences in the agricultural sector, with a focus on <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-sustentavel\/\"><span style=\"font-weight: 400;\">environmental sustainability<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As such, it involves everything from market research to marketing campaigns aimed at the agricultural sector. However, it is only applied to companies involved in the production, distribution or marketing of these products.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">As we've seen in this article, agricultural marketing is a strategic tool for Brazilian agribusiness, which contributes to environmental awareness and the country's sustainable development.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The marketing approach can generate benefits both for companies and organizations in the sector and for society in general, increasing the competitiveness, profitability, quality and diversity of agricultural products, while preserving natural resources and promoting social inclusion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to know more about agromarketing and how it can help your business stand out in the market, talk to the <\/span><a href=\"https:\/\/cmlo.co\/en\/\"><span style=\"font-weight: 400;\">marketing experts<\/span><\/a><span style=\"font-weight: 400;\"> from CMLO&amp;CO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Agribusiness is one of the most important sectors for the Brazilian economy, accounting for around 25% of Gross Domestic Product (GDP) and more than 40% of the country's exports. In addition, the sector generates millions of direct and indirect jobs, contributing to social and regional development. However, agribusiness also [...]<\/p>","protected":false},"author":3,"featured_media":14665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-14662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=14662"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/14665"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=14662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=14662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=14662"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=14662"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=14662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}