{"id":14890,"date":"2024-03-12T09:00:00","date_gmt":"2024-03-12T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=14890"},"modified":"2024-03-12T07:32:38","modified_gmt":"2024-03-12T10:32:38","slug":"tiktok","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/social\/tiktok\/","title":{"rendered":"The growth of TikTok in Brazil: an opportunity for brands"},"content":{"rendered":"<style>.elementor-14890 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14890\" class=\"elementor elementor-14890\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <strong>TikTok<\/strong> is one of <\/span><a href=\"https:\/\/cmlo.co\/en\/performance\/gestao-inteligente-em-redes-sociais\/\"><span style=\"font-weight: 400;\">social networks<\/span><\/a><span style=\"font-weight: 400;\"> The platform is the most popular in the world, with more than 1 billion monthly active users. In Brazil, the short video platform already has 82.2 million users aged 18 or over, second only to the United States and Indonesia in number of users.\u00a0<\/span><\/p><figure id=\"attachment_14892\" aria-describedby=\"caption-attachment-14892\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14892\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/retrato-de-uma-jovem-e-bela-modelo-elegante-usando-couro-padeiro-e-bone-de-beisebol-segurando-o-telefone-inteligente-nas-maos.jpg\" alt=\"Retrato de uma jovem e bela modelo elegante usando couro padeiro e bon\u00e9 de beisebol, segurando o telefone inteligente nas m\u00e3os\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/retrato-de-uma-jovem-e-bela-modelo-elegante-usando-couro-padeiro-e-bone-de-beisebol-segurando-o-telefone-inteligente-nas-maos.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/retrato-de-uma-jovem-e-bela-modelo-elegante-usando-couro-padeiro-e-bone-de-beisebol-segurando-o-telefone-inteligente-nas-maos-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/retrato-de-uma-jovem-e-bela-modelo-elegante-usando-couro-padeiro-e-bone-de-beisebol-segurando-o-telefone-inteligente-nas-maos-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/retrato-de-uma-jovem-e-bela-modelo-elegante-usando-couro-padeiro-e-bone-de-beisebol-segurando-o-telefone-inteligente-nas-maos-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14892\" class=\"wp-caption-text\">Portrait of a beautiful young model wearing baker's leather and a baseball cap, holding a smart phone in her hands<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">But what makes <strong>TikTok<\/strong> such a huge phenomenon and how can brands take advantage of this opportunity to connect with their audience? That's exactly what you're going to see in this article. Follow along!<\/span><\/p><h2><span style=\"font-weight: 400;\">What is TikTok?<\/span><\/h2><p><span style=\"font-weight: 400;\">The <strong>TikTok is a social network<\/strong> which allows users to create and share short videos of up to 60 seconds with various effects, filters, music and voiceovers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The app was launched in China in 2016 under the name Douyin and arrived in Brazil in 2018 under the name TikTok. Since then, the app has been gaining more and more followers, especially among young people, who enjoy the content of humor, music, dance, beauty, fashion, travel, gastronomy and much more.<\/span><\/p><h3><span style=\"font-weight: 400;\">Growth in recent years<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok has seen impressive growth in recent years, especially in 2020, when the coronavirus pandemic caused people to spend more time at home and looking for ways to entertain themselves online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to the Sensor Tower consultancy, TikTok was the most downloaded app in the world in 2020, with more than 2 billion downloads. In Brazil, the app was also the most downloaded in 2020, with over 100 million downloads.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok's success is due to several factors. Among them, we can highlight the ease of use, the variety of content, the algorithm that personalizes recommendations for each user and the trends that go viral on the platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, TikTok also benefits from integration with other social networks such as Instagram, Facebook and YouTube, where the app's videos are often shared.<\/span><\/p><h3><span style=\"font-weight: 400;\">TikTok in numbers<\/span><\/h3><p><span style=\"font-weight: 400;\">According to a survey carried out by <\/span><a href=\"https:\/\/blog.opinionbox.com\/pesquisa-tiktok-no-brasil\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Opinion Box<\/span><\/a><span style=\"font-weight: 400;\"> in April 2023, TikTok has already established itself in Brazil and has a loyal and engaged audience. The survey revealed that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than half of the respondents, 56%, did not initially plan to use TikTok. However, surprisingly, they are now very active on the platform;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Just over a third of users, representing 36%, access TikTok daily, while 11% choose to keep it open throughout the day;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12% of users say that TikTok is their favorite and most used social network;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10% of users are in the habit of posting at least once a day;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The majority, equivalent to 60% of users, tend to consume content related to humor and relaxation;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 57% of users follow the videos of the profiles they follow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Almost half of users, or 48%, usually follow and interact with videos posted by friends;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approximately 41% of users find satisfaction in using TikTok to follow and support content produced by brands and companies that interest them.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As we can see, the TikTok market in Brazil is promising and offers many possibilities for brands that want to stand out on the platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to a study by Kantar, the social network is the third most watched video platform in Brazil, behind only Youtube and Netflix. According to TikTok itself, the most popular content categories on the platform in 2023 were:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertainment;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beauty and fashion;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sports.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">What are the opportunities for brands on TikTok?<\/span><\/h2><p><span style=\"font-weight: 400;\">TikTok is not only an entertainment platform for users, but also a powerful tool for brands to reach and engage their target audience in unique and creative ways. Here are some of the opportunities TikTok offers brands:<\/span><\/p><h3><span style=\"font-weight: 400;\">Authentic engagement<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok allows brands to create authentic and genuine content that resonates with users. Instead of traditional ads, brands can tell stories, take part in challenges and interact more meaningfully with their audience.<\/span><\/p><h3><span style=\"font-weight: 400;\">Organic reach<\/span><\/h3><p><span style=\"font-weight: 400;\">With TikTok's algorithm favoring the discovery of new and relevant content, brands have the opportunity to reach a large number of users organically, which significantly reduces investments in paid advertising.<\/span><\/p><h3><span style=\"font-weight: 400;\">Emotional connection<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok is a platform where users share their passions, interests and personalities in an authentic way. Brands can take advantage of this to create an emotional connection with their target audience, showing their human side and sharing values that resonate with users.<\/span><\/p><h3><span style=\"font-weight: 400;\">Trends and challenges<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok trends and challenges have the potential to go viral in a matter of hours. Brands can capitalize on these trends by creating relevant content and participating in popular challenges, thus increasing their visibility and reach on the platform.<\/span><\/p><h3><span style=\"font-weight: 400;\">Collaborations with content creators<\/span><\/h3><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/marketing-de-influencia\/\"><span style=\"font-weight: 400;\">content creators<\/span><\/a><span style=\"font-weight: 400;\">or \"TikTokers\", have great power to influence their audiences. Brands can collaborate with these creators to create sponsored content or influencer campaigns, thus reaching new audiences and increasing their brand's credibility.<\/span><\/p><figure id=\"attachment_14893\" aria-describedby=\"caption-attachment-14893\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14893\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/garota-atraente-com-roupa-elegante-cria-conteudo-de-influencia-mostra-o-simbolo-da-paz-em-poses-de-camera-frontal-do-smartphone.jpg\" alt=\"Garota atraente com roupa elegante cria conte\u00fado de influ\u00eancia mostra o s\u00edmbolo da paz em poses de c\u00e2mera frontal do smartphone.\" width=\"900\" height=\"600\" title=\"\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/garota-atraente-com-roupa-elegante-cria-conteudo-de-influencia-mostra-o-simbolo-da-paz-em-poses-de-camera-frontal-do-smartphone.jpg 900w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/garota-atraente-com-roupa-elegante-cria-conteudo-de-influencia-mostra-o-simbolo-da-paz-em-poses-de-camera-frontal-do-smartphone-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/garota-atraente-com-roupa-elegante-cria-conteudo-de-influencia-mostra-o-simbolo-da-paz-em-poses-de-camera-frontal-do-smartphone-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/03\/garota-atraente-com-roupa-elegante-cria-conteudo-de-influencia-mostra-o-simbolo-da-paz-em-poses-de-camera-frontal-do-smartphone-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-14893\" class=\"wp-caption-text\">Attractive girl in stylish outfit creates influencer content showing the symbol of peace in smartphone front camera poses.<\/figcaption><\/figure><h3><span style=\"font-weight: 400;\">Real-time feedback<\/span><\/h3><p><span style=\"font-weight: 400;\">TikTok offers brands the opportunity to receive real-time feedback on their campaigns and content. Engagement metrics such as likes, shares and comments provide valuable insights into what is working and what can be improved in your marketing strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, TikTok offers a variety of exciting opportunities for brands to stand out and connect with their target audience in an authentic and engaging way. By taking advantage of the platform's unique features and creating relevant and captivating content, brands can build lasting relationships with TikTok users and boost the success of their digital marketing strategies.<\/span><\/p><h2><span style=\"font-weight: 400;\">Intelligent social media management is the path to success<\/span><\/h2><p><span style=\"font-weight: 400;\">As you've seen in this article, TikTok is a social network that can't be ignored by brands that want to communicate with their audience in an effective and innovative way.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The platform has a huge potential reach, <\/span><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/engajamento-do-usuario\/\"><span style=\"font-weight: 400;\">engagement<\/span><\/a><span style=\"font-weight: 400;\"> and conversion, as long as brands know how to take advantage of the opportunities it offers. In this sense, having a specialized marketing and advertising agency can make all the difference when it comes to planning, executing and monitoring strategies efficiently and in line with the brand's objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">CMLO&amp;CO is an agency that offers complete solutions for brands that want to stand out on social media. With a qualified and experienced team, CMLO&amp;CO takes care of all stages of social media management, from defining the target audience, the persona and the most appropriate channels, to creating relevant, creative and engaging content, analyzing results and optimizing campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">If you liked this article and want to know how to harness the full potential of social media for your business, read our article too <\/span><a href=\"https:\/\/cmlo.co\/en\/social\/melhores-redes-sociais\/\"><span style=\"font-weight: 400;\">Best social networks to increase user engagement with your brand<\/span><\/a><span style=\"font-weight: 400;\">. There you'll find valuable tips for choosing the best social networks for your business and how to use them in the best possible way. It's worth a look!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok is one of the world's most popular social networks, with more than 1 billion monthly active users. In Brazil, the short video platform already has 82.2 million users aged 18 or over, second only to the United States and Indonesia in number of users. But [...]<\/p>","protected":false},"author":3,"featured_media":14898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"segmento":[],"solucao":[],"class_list":["post-14890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=14890"}],"version-history":[{"count":0,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/14890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/14898"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=14890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=14890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=14890"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=14890"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=14890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}