{"id":15518,"date":"2024-05-08T09:00:00","date_gmt":"2024-05-08T12:00:00","guid":{"rendered":"https:\/\/cmlo.co\/?p=15518"},"modified":"2024-05-08T08:58:04","modified_gmt":"2024-05-08T11:58:04","slug":"upsell-e-cross-sell","status":"publish","type":"post","link":"https:\/\/cmlo.co\/en\/marketing-digital\/upsell-e-cross-sell\/","title":{"rendered":"Upsell and Cross-sell: Know What They Are and the Best Strategies"},"content":{"rendered":"<style>.elementor-15518 .elementor-element.elementor-element-5e9772f3{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15518\" class=\"elementor elementor-15518\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9772f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e9772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e09163 elementor-widget elementor-widget-text-editor\" data-id=\"28e09163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a competitive and dynamic market, sales strategies play a crucial role in the success of any business. Among these strategies, upselling and cross-selling stand out as powerful tools for boosting company growth. <\/span><\/p><figure id=\"attachment_15521\" aria-describedby=\"caption-attachment-15521\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15521 size-full\" title=\"Upsell and Cross-sell: Know What They Are and the Best Strategies\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line.jpg\" alt=\"ela em branco do laptop e carrinho de compras cheio de presentes com copyspace, conceito de compras on-line.\" width=\"1060\" height=\"706\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/tela-em-branco-do-laptop-e-carrinho-de-compras-cheio-de-presentes-com-copyspace-conceito-de-compras-on-line-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-15521\" class=\"wp-caption-text\">blank laptop screen and shopping cart full of gifts with copyspace, online shopping concept.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">In this article, we'll explore the meaning of these terms, their importance and the best practices for implementing them successfully in your business.<\/span><\/p><h2><span style=\"font-weight: 400;\">What are Upsell and Cross-Sell?<\/span><\/h2><p><span style=\"font-weight: 400;\">To fully understand the potential and application of upsell and cross-sell strategies, it is essential to understand each one individually.<\/span><\/p><h3><span style=\"font-weight: 400;\">Upsell<\/span><\/h3><p><span style=\"font-weight: 400;\">Upselling is a sales technique in which the salesperson suggests to the customer that they buy a more expensive product or service than the one they initially had in mind. In other words, it is the practice of convincing the customer to purchase a premium version or upgrade of the item they were considering buying.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This approach takes advantage of the moment when the customer is already committed to the purchase to present additional options that add value and meet their needs more comprehensively.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, when buying a smartphone, the salesperson might suggest that the customer opt for a model with more storage capacity or with additional features, such as a higher resolution camera or a longer battery life.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The aim of the upsell is not only to increase the value of the transaction, but also to offer the customer a more complete and satisfactory solution to their needs.<\/span><\/p><h3><span style=\"font-weight: 400;\">Cross-Sell<\/span><\/h3><p><span style=\"font-weight: 400;\">While the upsell focuses on offering the customer an improved version of the product or service they are about to buy, the cross-sell seeks to suggest additional products or services that complement or enhance the original purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This sales strategy is based on the idea that by offering products or services related to the main item, it is possible to increase the total value of the transaction and provide the customer with a more complete and satisfying shopping experience.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, when buying a laptop, the salesperson might suggest that the customer also purchase a carrying case, a wireless mouse or a productivity software package. These complementary items add value to the original purchase and also meet additional customer needs, such as practicality, comfort or functionality.<\/span><\/p><h3><span style=\"font-weight: 400;\">Importance<\/span><\/h3><p><span style=\"font-weight: 400;\">Upselling and cross-selling are essential for driving sustainable business growth. As well as increasing revenue, these techniques contribute to customer satisfaction by offering additional solutions that add value to their initial purchase. This results in more engaged and loyal customers, who are more likely to return and make future purchases.<\/span><\/p><h2><span style=\"font-weight: 400;\">Advantages of investing in Upsell and Cross-Sell sales strategies<\/span><\/h2><p><span style=\"font-weight: 400;\">Upsell and cross-sell strategies offer a number of significant advantages for companies that implement them effectively. Let's take a look:<\/span><\/p><h3><span style=\"font-weight: 400;\">Increased revenue<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the most obvious and immediate advantages of investing in upsells and cross-sells is the increase in revenue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is because by persuading customers to buy additional or higher-value products or services, companies can boost the total value of each transaction.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And this, of course, results in a direct increase in the business's turnover and profitability, without the need to acquire new customers.<\/span><\/p><h3><span style=\"font-weight: 400;\">Improving the customer experience<\/span><\/h3><p><span style=\"font-weight: 400;\">Offering relevant and useful upsells and cross-sells can significantly improve the customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After all, by providing suggestions that meet the customer's needs or interests, companies demonstrate a deep understanding of their preferences and a genuine commitment to satisfying them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This creates a more personalized and satisfying shopping experience, which can lead to greater customer satisfaction and brand loyalty.<\/span><\/p><h3><span style=\"font-weight: 400;\">Customer loyalty<\/span><\/h3><p><span style=\"font-weight: 400;\">These sales strategies can also contribute to long-term customer loyalty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By offering additional products or services that add value to the original purchase, companies encourage customers to return and make future purchases.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, satisfied and engaged customers are more likely to recommend the company to friends and family, thus generating new business opportunities through word of mouth.<\/span><\/p><figure id=\"attachment_15522\" aria-describedby=\"caption-attachment-15522\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15522 size-full\" title=\"Advantages of investing in Upsell and Cross-Sell sales strategies\" src=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans.jpg\" alt=\"Retrato de senhora feliz em \u00f3culos de sol em p\u00e9 com sacolas coloridas nas m\u00e3os sobre fundo rosa. jovem de p\u00e9 na camisa branca e shorts jeans\" width=\"1060\" height=\"706\" srcset=\"https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans.jpg 1060w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans-300x200.jpg 300w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans-1024x682.jpg 1024w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans-768x512.jpg 768w, https:\/\/cmlo.co\/wp-content\/uploads\/2024\/05\/retrato-de-senhora-feliz-em-oculos-de-sol-em-pe-com-sacolas-coloridas-nas-maos-sobre-fundo-rosa-jovem-de-pe-na-camisa-branca-e-shorts-jeans-18x12.jpg 18w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-15522\" class=\"wp-caption-text\">Portrait of a happy lady in sunglasses standing with colored bags in her hands against a pink background. young man standing in a white shirt and denim shorts<\/figcaption><\/figure><h3><span style=\"font-weight: 400;\">Optimizing the product mix<\/span><\/h3><p><span style=\"font-weight: 400;\">Both upsell and cross-sell allow companies to promote and sell a wider variety of products or services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is especially useful for less popular or less visible items, as it offers an opportunity to highlight them and increase your sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By diversifying the product mix, companies can reduce their dependence on specific products or services and ensure a more stable and diversified source of revenue.<\/span><\/p><h3><span style=\"font-weight: 400;\">Competitiveness<\/span><\/h3><p><span style=\"font-weight: 400;\">It should also be noted that using these sales strategies can set a company apart from its competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By offering a more personalized and complete shopping experience, companies can stand out in the market and attract customers who value customer service and attention to detail.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can be especially advantageous in highly competitive sectors where differentiation is essential for success.<\/span><\/p><h2><span style=\"font-weight: 400;\">7 tips for doing Upsell<\/span><\/h2><h3><span style=\"font-weight: 400;\">Know your customer deeply<\/span><\/h3><p><span style=\"font-weight: 400;\">Before offering an upsell, it is essential to understand the customer's needs, preferences and buying behavior. To do this, use CRM data, purchase history and previous interactions to personalize the offer and ensure that it is relevant to the customer in question.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Highlight additional benefits<\/span><\/h3><p><span style=\"font-weight: 400;\">When offering an upsell, it's important to clearly highlight the additional benefits that the more expensive product or service offers compared to the option originally chosen by the customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This could include additional features, better performance, increased durability or an enhanced experience in any way.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Focus on how the improved version of the product can solve problems or meet customer needs in a more comprehensive and effective way.<\/span><\/p><h3><span style=\"font-weight: 400;\">Offer limited options<\/span><\/h3><p><span style=\"font-weight: 400;\">Create a sense of urgency and exclusivity by offering upsells for a limited time or in restricted quantities. This can motivate the customer to act quickly and take advantage of the offer, increasing the chances of conversion. In addition, limiting the options can help the customer make a quicker and more assertive decision.<\/span><\/p><h3><span style=\"font-weight: 400;\">Make the choice easy<\/span><\/h3><p><span style=\"font-weight: 400;\">Make the sales process as simple and intuitive as possible for the customer. In other words, avoid overloading them with too many options or irrelevant information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, present the improved options clearly and concisely, highlighting the benefits and making it easy to compare them with the original option. The easier it is for the customer to understand and make a decision, the more likely they are to make the purchase.<\/span><\/p><h3><span style=\"font-weight: 400;\">Show social proof<\/span><\/h3><p><span style=\"font-weight: 400;\">Present success stories, testimonials from satisfied customers or positive reviews to validate the decision to upsell.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This helps to build trust and credibility in the product or service offered, reducing any hesitation on the part of the customer.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Offer discounts or incentives<\/span><\/h3><p><span style=\"font-weight: 400;\">To encourage acceptance of the sales strategy, offer exclusive discounts, additional gifts or extra benefits for customers who opt for the more expensive version of the product or service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These additional incentives can increase the perceived value of the upsell and make it more attractive to the customer. Make sure, however, that the discounts or incentives are relevant and valuable enough to justify the additional purchase.<\/span><\/p><h3><span style=\"font-weight: 400;\">Monitor performance and adjust as necessary<\/span><\/h3><p><a href=\"https:\/\/cmlo.co\/en\/marketing-digital\/metricas-de-marketing\/\"><span style=\"font-weight: 400;\">Monitor and analyze<\/span><\/a><span style=\"font-weight: 400;\"> regularly analyze the results of your upsell strategies to identify what is working well and what can be improved.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The tip here is to use analysis tools and reports to track key metrics such as conversion rate, average order value and return on investment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Based on these insights, make adjustments to your approaches, experimenting with new techniques and optimizing those already in place. Continuous learning and adaptation are essential for the long-term success of your upselling strategies.<\/span><\/p><h2><span style=\"font-weight: 400;\">7 tips for cross-selling<\/span><\/h2><h3><span style=\"font-weight: 400;\">Identify complementary products intelligently<\/span><\/h3><p><span style=\"font-weight: 400;\">Before offering a cross-sell, it is crucial to identify products or services that are truly complementary to the main item purchased by the customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The first step is to analyze your catalog of products or services and identify those that are frequently purchased together or that add value to the customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also consider the customer's needs and preferences to ensure that the strategy is relevant and useful.<\/span><\/p><h3><span style=\"font-weight: 400;\">Show relevance and value<\/span><\/h3><p><span style=\"font-weight: 400;\">When offering a complementary product or service, make sure that the suggestion is relevant to the customer's original purchase and adds value to their experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Highlight how the solution can complement or enhance the main item, solving additional problems or meeting specific customer needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The more relevant and valuable the approach, the more likely it is that the customer will accept it.<\/span><\/p><h3><span style=\"font-weight: 400;\">Use bundling techniques<\/span><\/h3><p><span style=\"font-weight: 400;\">An effective way to cross-sell is to bundle complementary products or services into attractive packages and offer discounts or additional advantages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This increases the perceived value of the sales strategy and encourages the customer to take advantage of the complete offer, rather than just the main item. Make sure, however, that the product packages are presented in a clear and attractive way to attract the customer's attention.<\/span><\/p><h3><span style=\"font-weight: 400;\">Personalize your recommendations<\/span><\/h3><p><span style=\"font-weight: 400;\">\u00a0Use customer data, purchase history and individual preferences to personalize cross-sell suggestions according to each customer's specific needs and interests. The more personalized the recommendation, the more likely the customer will feel valued and understand the value of the strategy for their unique situation.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Highlight additional benefits<\/span><\/h3><p><span style=\"font-weight: 400;\">When presenting a cross-sell to the customer, clearly highlight the additional benefits it provides in relation to the original purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Explain how the product can solve additional problems or meet specific needs in a more comprehensive way. The clearer and more convincing the approach, the more likely the customer is to accept it.<\/span><\/p><h3><span style=\"font-weight: 400;\">Make it easy to buy the complementary product or service<\/span><\/h3><p><span style=\"font-weight: 400;\">Make the cross-sell buying process as simple and convenient as possible for the customer. This means avoiding creating barriers or friction that could hinder or delay acceptance of the product or service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure that the sales strategy is easily accessible and integrated into the main buying process, so that the customer can take advantage of the offer without additional effort.<\/span><\/p><h3><span style=\"font-weight: 400;\">Offer additional incentives<\/span><\/h3><p><span style=\"font-weight: 400;\">To encourage cross-sell acceptance, offer relevant incentives, such as exclusive discounts, additional gifts or extra benefits for customers who choose to take advantage of the offer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These additional incentives can increase the perceived value of the complementary product and make it more attractive to the customer.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Best Upsell and Cross-Sell strategies to apply to your business<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data analysis: use customer data, purchase history and behavior analysis to identify the most relevant upsell and cross-sell opportunities;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing automation: implement automated systems to personalize and send suggestions at the right time, increasing the effectiveness of sales strategies;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer segmentation: divide your customer base into segments based on common characteristics and purchasing behaviors, allowing for a more targeted and personalized approach;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B tests: carry out A\/B tests to evaluate the effectiveness of different upsell and cross-sell approaches and continually optimize your sales strategies;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales team training: train your team to identify upsell and cross-sell opportunities during customer service and offer suggestions naturally and effectively;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive offers: create exclusive offers for customers who accept them, encouraging additional purchases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer feedback: ask customers for feedback on upsell and cross-sell suggestions to understand their effectiveness and make adjustments as necessary.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In an increasingly competitive market, upsell and cross-sell strategies are essential to boost the growth and profitability of your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By offering relevant and personalized suggestions, companies can increase revenue, improve the customer experience and strengthen the relationship with their customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At CMLO&amp;CO, we offer <\/span><a href=\"https:\/\/cmlo.co\/en\/solucoes\/\"><span style=\"font-weight: 400;\">complete marketing solutions<\/span><\/a><span style=\"font-weight: 400;\">including customized upsell and cross-sell strategies to meet the specific needs of your business. Contact us today to find out how we can help you achieve your sales and growth objectives.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In a competitive and dynamic market, sales strategies play a crucial role in the success of any business. Among these strategies, upsell and cross-sell stand out as powerful tools for driving company growth. In this article, we'll explore the meaning of these terms, their importance and the best practices for implementing them with [...]<\/p>","protected":false},"author":3,"featured_media":15520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"segmento":[],"solucao":[],"class_list":["post-15518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/15518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/comments?post=15518"}],"version-history":[{"count":4,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/15518\/revisions"}],"predecessor-version":[{"id":15525,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/posts\/15518\/revisions\/15525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media\/15520"}],"wp:attachment":[{"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/media?parent=15518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/categories?post=15518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/tags?post=15518"},{"taxonomy":"segmento","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/segmento?post=15518"},{"taxonomy":"solucao","embeddable":true,"href":"https:\/\/cmlo.co\/en\/wp-json\/wp\/v2\/solucao?post=15518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}