Discover How to Increase Your Brand's Value with Brand Equity
Em um mercado altamente competitivo, destacar-se e conquistar a preferência do consumidor é essencial. Mas em meio a uma infinidade de opções, o que faz uma marca se destacar em detrimento de outra? A resposta está no poder do brand equity, um conceito que vai muito além de apenas um nome, um logotipo, a qualidade […]
Employer Branding: 10 Actions to Build an Employer Brand
In today's corporate world, a company's image is not just limited to the products or services it offers. After all, the way an organization is perceived as an employer can have a significant impact on attracting and retaining talent, as well as on its position in the market. This is precisely where the concept of [...]
Brand positioning: a guide to competitive differentiation
In an increasingly globalized and competitive business world, building a strong and recognizable brand is fundamental to the success and sustainability of any business. Brand positioning plays a crucial role in this context, allowing companies to differentiate themselves from their competitors, stand out, create a meaningful connection with [...]
Beyond the Visual: The Influence of Color in Branding
Have you ever thought about the influence of colors in branding? Colors are capable of conveying emotions, sensations and messages, which is why they are a fundamental element in building a strong and memorable visual identity. Therefore, choosing the right colors for your brand is a strategic decision that can make all [...]
Rebranding: How a specialized agency can smooth the transition
In a world that is constantly changing, brands have to keep up to date in order to remain relevant. It's like revamping the look of your bedroom to feel more at home or changing your clothes to adapt to a new season. Just like us, brands also need a makeover from time to time. [...]
The importance of market research in developing branding strategies
Have you ever wondered how great brands manage to stand out in the market and win the trust and preference of consumers? One of the answers to this success is investment in branding, i.e. building and managing a brand's identity, reputation and value. But to create a brand [...]
The role of a branding agency in building strong brands
In the competitive world of business, building a solid brand is essential in order to stand out, win the trust and loyalty of consumers, and establish a lasting position in the market. In this context, a branding agency plays a crucial role, helping the brand to convey a clear, consistent and relevant message to its [...]
7 reasons to invest in your brand management
Products and services meet the needs and desires of consumers. For example, if you're hungry and don't have time, you'll probably log on to a food delivery platform and place your order, where you'll be faced with a multitude of options. How can you choose something that will satisfy you? Surely, you'll opt for the one [...]