O Papel Dos Chatbots Na Experiência Do Cliente
Nos últimos anos, a tecnologia transformou significativamente a maneira como as empresas interagem com seus clientes. Uma das inovações mais notáveis nessa área é o uso de chatbots. Mas o que são chatbots e como eles funcionam? Neste artigo, vamos explorar esses pontos, discutir os setores onde os chatbots podem ser utilizados, detalhar seus benefícios […]
Is it worth having content generated by artificial intelligence?
In recent years, artificial intelligence (AI) has become increasingly present in our lives, especially in the world of business and communication. In the context of digital marketing, too, the use of AI has emerged as a powerful tool for optimizing processes and increasing the efficiency of marketing strategies. However, [...]
The impact of artificial intelligence on B2B and B2C marketing
Imagine an incredibly intelligent assistant working 24 hours a day, 7 days a week, dedicated to understanding each customer, anticipating their needs and optimizing their interactions with your company. The good news is that this assistant already exists and goes by the name of Artificial Intelligence (AI). In the world of B2C and B2B marketing, AI [...]