How Can Multichannel Conversational Marketing Revolutionize a Business? CMLO&CO CCO's Answer
No mundo digital em constante evolução, as empresas estão sempre buscando maneiras inovadoras de se conectar com seu público-alvo. Uma abordagem que tem ganhado destaque nos últimos anos é o marketing conversacional multicanal. Essa estratégia coloca o foco na interação direta e personalizada com os clientes, usando uma variedade de canais de comunicação. Como Diretora […]
Flywheel Marketing: The Evolution of Inbound Marketing
In the constantly evolving digital marketing landscape, new approaches and concepts are emerging to meet the demands and challenges of the market. One of these notable developments is the concept of Flywheel Marketing, which represents a significant change in the way companies approach the process of attracting, converting and retaining customers. In this article, you'll [...]
Upsell and Cross-sell: Know What They Are and the Best Strategies
In a competitive and dynamic market, sales strategies play a crucial role in the success of any business. Among these strategies, upsell and cross-sell stand out as powerful tools for driving company growth. In this article, we'll explore the meaning of these terms, their importance and the best practices for implementing them with [...]
Sports Marketing: How it Works and Main Strategies
In the vibrant world of sport, where every game is a story of passion, dedication and triumph, there is an art that works quietly behind the scenes, but whose impact resonates through stadiums, screens and hearts all over the world: sports marketing. The strategy goes far beyond inserting logos on shirts or commercials during half-time shows. [...]
7 Educational Marketing Tips to Win Over Students
In a world where information is abundant and knowledge is a valuable asset, educational institutions face the challenge of not only educating, but also attracting and retaining students. In this scenario, educational marketing has emerged as a vital strategy for schools and universities. After all, it's not just about promoting a [...]
How to Use WhatsApp in Your Digital Marketing Strategies
In a world where instant communication is the backbone of social and commercial interactions, WhatsApp stands out as a powerful digital marketing tool for connecting businesses and consumers. With over 2 billion monthly active users, a user-friendly interface and robust features, the messaging app can transform the way [...]
Newsletter or E-mail Marketing? Know the Differences
In today's digital world, establishing effective customer communication is vital to the success of any business. In this context, two powerful tools become fundamental to achieving this goal: email marketing and the newsletter. Both are digital marketing strategies, but they have different characteristics. Do you know the difference between them? If [...]
Blog for E-commerce: Why Does Your Online Business Need One?
E-commerce has revolutionized the way we buy and sell products. In an increasingly connected world, e-commerce has emerged as a transformative force in global commerce, eliminating geographical and time barriers and offering a convenient shopping option for consumers around the world. But with growing competition in the digital marketplace, [...]
Hyper-personalization in Marketing: Offering Unique Customer Experiences
In a world where attention is a scarce resource and competition is fierce, companies are constantly looking for ways to stand out and create meaningful connections with their customers. In this context, hyper-personalization in marketing has emerged as a revolutionary strategy, promising not only to attract attention, but to keep consumers engaged and loyal to [...]
Customer Acquisition Cost: What It Is and How to Reduce It
In an increasingly competitive market, companies are constantly looking for strategies to stand out and win a larger share of the consumer public. However, this search can come with significant costs, especially when it comes to attracting new customers. This is where Customer Acquisition Cost (CAC) comes in, a metric that [...]