The Role of Marketing in the Application of ESG Practices in Companies
In today's business world, ESG (Environmental, Social, and Governance) practices have gained prominence as a fundamental pillar for the sustainable and responsible development of organizations. In this article, you will learn about the role of marketing in applying these practices, highlighting the importance of investing in ESG and how marketing can boost this investment. Follow along. [...]
From online to offline: Unlocking the power of the omnichannel journey in the sales process
Source: Freepik In today's hyper-connected world, the way companies relate to customers is undergoing a significant transformation. At the heart of this revolution is the concept of omnicanality, an approach that recognizes the multiplicity of communication channels available and integrates them in a fluid and harmonious way to offer an [...]
5 Types of Videos to Include in Your Company's Marketing Strategies
In today's digital world, companies are constantly looking for ways to stand out and connect with their target audience in a meaningful way. In this context, video marketing has emerged as a powerful tool for companies looking to engage their audience and drive conversions. With the ability to convey complex messages quickly and effectively, [...]
The Importance of Email Marketing in Inbound Strategies
In the dynamic world of digital marketing, where companies compete for consumers' attention, effective strategies are essential for reaching and converting the target audience. In this context, email marketing stands out as a powerful tool within inbound marketing strategies. With the ability to personalize messages and reach customers directly in their inboxes, [...]
Social Selling Tactics to Sell More on Social Media
In recent years, social networks have become much more than just platforms for social connection. In fact, they have become powerful sales tools for companies of all market segments and sizes. In this context, social selling has emerged, a vital strategy for organizations to engage their target audience in a [...]
Humanized Communication: Benefits and How to Apply It in Companies
In today's digitalized and highly connected world, communication plays a key role in the success of any company. However, with the large amount of messages and promotional content available, it is essential to adopt a more human and authentic approach in order to stand out. In this context, humanized communication has emerged as a strategic differentiator for [...]
7 Benefits of Green Marketing for Companies
In recent years, we have witnessed a significant change in consumer attitudes towards companies' environmental practices. Faced with this growing concern, green marketing has emerged as a key strategy for companies wishing to stand out in an increasingly conscious market. In this article, you'll understand what environmental marketing is, [...]
10 Marketing Metrics to Measure the Success of Your Campaigns
The world of digital marketing is vast and complex, full of campaigns that seek to capture the attention and engagement of the public. But how do you know if these campaigns are really achieving their objectives? The answer lies in marketing metrics, also known as Key Performance Indicators (KPIs). These are essential tools for evaluating [...]
Copywriting to Generate Qualified Leads: a Convincing Strategy
In the world of digital marketing, the art of copywriting is fundamental to attracting and keeping the attention of potential customers. When done well, copywriting can be the key to generating leads, i.e. contacts who are more likely to convert into customers. You want [...]
Vital Connections: Marketing for the Pharmaceutical Industry
Marketing plays a key role in the pharmaceutical industry, helping companies to effectively communicate the benefits of their products and establish positive relationships with doctors, pharmacists and patients. However, this approach, better known as pharmaceutical marketing, goes far beyond simply promoting medicines. In fact, it even influences the decision to [...]