Live Well, Build Better: Marketing for Developers and Construction Companies
In a world where choosing the perfect place to live is an important decision, developers, builders and real estate agents face the challenge of standing out amid a variety of options. The secret to success in this scenario? Efficient real estate marketing. In this article, we'll unravel what marketing is in this context, why it [...]
Towards Excellence: Differentiation Marketing
The modern business world is characterized by fierce competition, in which companies are constantly looking for ways to stand out and attract consumer attention. In this context, differentiation marketing has emerged as an essential strategy for creating a sustainable competitive advantage. In this article, we'll explain why this approach is important for [...]
Strategic Growth: Secrets of Growth marketing
Have you ever heard of growth marketing? This is one of the most innovative and efficient trends in digital marketing, which aims to generate accelerated and sustainable growth for companies. But how does this strategy work? What are its advantages over traditional marketing? And how can you apply it to your business? In this article, we'll [...]
B2B Marketing and B2C Marketing: differences and effective strategies
Marketing plays a crucial role in the success of any business, and understanding the differences between B2B (Business-to-Business) marketing and B2C (Business-to-Consumer) marketing is key to creating effective strategies. In this article, we'll explain what B2B marketing and B2C marketing are, what their objectives and characteristics are, and how you can apply the [...]
What is a 360 agency and how can it boost your business?
The world is increasingly connected and competitive, and this requires companies to adapt to new consumer demands and constant changes in the digital landscape. To do this, they need to invest in efficient, creative and integrated communication that reaches the target audience on different channels and platforms, generating engagement, recognition and conversion. [...]
How to Build an Online Presence: Essential Tips
The internet has changed the way people communicate, inform themselves and relate to brands. Nowadays, it's almost impossible to imagine a world without the online presence of companies, whether through a website, a blog, social networks or other platforms. But what does it mean to have a presence [...]
Evergreen Content Marketing: Creating Lasting Value
Have you ever heard of evergreen content marketing? If you want to create a successful digital marketing strategy, this concept is essential to understand and apply to your business. In this article, we'll explain what it is and why this content production strategy is so important and how CMLO&CO can [...]
The rise of e-commerce in Brazil: strategies for success
E-commerce is one of the most dynamic and profitable ways of doing business in the digital age. With the Covid-19 pandemic, e-commerce has gained even more strength, as it has become a safe and convenient alternative for consumers who need to buy products or services without leaving home. But how did it come about and what are [...]
Neuromarketing: Understanding Consumer Behavior
In a world increasingly saturated with information and product options, understanding consumer behavior has become a crucial task for companies wishing to stand out in the market. In this context, neuromarketing has emerged as a revolutionary tool, providing valuable insights into the consumer's mind. The science studies how the human brain [...]
The importance of defining your company's marketing goals in 2024
Concept of goals, target, success. Source: Freepik In a dynamic and constantly evolving business world, defining marketing goals is the compass that guides companies towards success. On the horizon of 2024, where competition is fierce and trends are changing rapidly, it is more crucial than ever to map out a [...]