Native Advertising: Integrating Ads with Content
Have you noticed that internet ads are increasingly being integrated into the content of websites, social networks and applications? This is a trend in digital marketing called native advertising. But what is native advertising? How does it work? What are its advantages? And how can you apply it to your [...]
The Evolution of E-mail Marketing: Current Practices
Have you ever received an email from a company offering a product, service or content that interested you? If so, you've already been impacted by email marketing, one of the oldest and most effective strategies in digital marketing. But what is email marketing and what is it for? When and in which cases should you use it? What [...]
Mobile Marketing: Adapting to consumer behavior
Have you ever stopped to think about how many times a day you use your cell phone? Whether it's for communication, information, entertainment or shopping, the fact is that mobile devices have become an essential part of our routine. And this is no different for your customers. Mobile marketing is [...]
Influence Marketing: Effective Strategies
On other occasions we've talked here on the blog about the main trends that will dictate the marketing world in the coming years and influencer marketing is one of them. But what makes this strategy so advantageous and attractive for different brands? Why invest in this strategy? And what are the best practices [...]
User Engagement: Social Media and Interactivity
Do you know how to improve user engagement on social networks? If you have an online business, you've probably wondered how some brands manage to get thousands of followers, likes and comments on these digital platforms, haven't you? After all, social networks are powerful channels for promoting your brand, attracting customers and building loyalty [...]
7 practical tips for building a strong brand
If you have a business or are a marketing enthusiast, you may have noticed that some brands are better known and admired by the public than others, right? But how do they manage to differentiate themselves from their competitors and create a strong and memorable identity? The answer lies in branding, a strategy that goes a long way [...]
Graphic Design and its Influence on Consumer Perception
Have you ever wondered how graphic design can influence the way you perceive a product or a brand? Far beyond an aesthetic issue, graphic design is a powerful tool for communicating a message, conveying an emotion, creating an identity and generating a positive experience, attracting, engaging and retaining the loyalty of your target audience. [...]
The Importance of SEO for Brand Visibility
Have you ever wondered how some brands manage to stand out in the market and attract thousands of customers without spending a fortune on paid advertising? If so, you should know that the answer lies in a small acronym, but one of huge importance to the online business world: SEO. For those who don't know, SEO stands for Search Engine Optimization, or [...]
Online Advertising: Maximizing Campaign ROI
Have you ever wondered how to measure the success of your online advertising campaigns? How do you know if your investment is bringing the expected results? How to optimize your strategies to achieve your marketing objectives? These are some of the questions that can be answered by the concept of ROI, or return on investment. [...]
8 Marketing Strategies for Large Companies
Marketing is one of the most important areas for the success of any company, but especially for large ones. After all, they face fierce competition, greater consumer demand and a constant need for innovation. But how can you carry out efficient marketing that brings results for your company? What are the [...]