B2B Marketing and B2C Marketing: differences and effective strategies
Marketing plays a crucial role in the success of any business, and understanding the differences between B2B (Business-to-Business) marketing and B2C (Business-to-Consumer) marketing is key to creating effective strategies. In this article, we'll explain what B2B marketing and B2C marketing are, what their objectives and characteristics are, and how you can apply the [...]
What is a 360 agency and how can it boost your business?
The world is increasingly connected and competitive, and this requires companies to adapt to new consumer demands and constant changes in the digital landscape. To do this, they need to invest in efficient, creative and integrated communication that reaches the target audience on different channels and platforms, generating engagement, recognition and conversion. [...]
How to Build an Online Presence: Essential Tips
The internet has changed the way people communicate, inform themselves and relate to brands. Nowadays, it's almost impossible to imagine a world without the online presence of companies, whether through a website, a blog, social networks or other platforms. But what does it mean to have a presence [...]
Evergreen Content Marketing: Creating Lasting Value
Have you ever heard of evergreen content marketing? If you want to create a successful digital marketing strategy, this concept is essential to understand and apply to your business. In this article, we'll explain what it is and why this content production strategy is so important and how CMLO&CO can [...]
The rise of e-commerce in Brazil: strategies for success
E-commerce is one of the most dynamic and profitable ways of doing business in the digital age. With the Covid-19 pandemic, e-commerce has gained even more strength, as it has become a safe and convenient alternative for consumers who need to buy products or services without leaving home. But how did it come about and what are [...]
Neuromarketing: Understanding Consumer Behavior
In a world increasingly saturated with information and product options, understanding consumer behavior has become a crucial task for companies wishing to stand out in the market. In this context, neuromarketing has emerged as a revolutionary tool, providing valuable insights into the consumer's mind. The science studies how the human brain [...]
The importance of defining your company's marketing goals in 2024
Concept of goals, target, success. Source: Freepik In a dynamic and constantly evolving business world, defining marketing goals is the compass that guides companies towards success. On the horizon of 2024, where competition is fierce and trends are changing rapidly, it is more crucial than ever to map out a [...]
The Podcast Revolution in the Marketing World
The world of marketing is constantly evolving, and in recent years, a trend has been transforming the way brands connect with their target audience. We're talking about the meteoric rise of podcasts, a form of communication that is gaining more and more ground on the internet and in the hearts of Brazilians. The podcast is a [...]
Geolocalized Advertising: Segmentation Strategies
Have you ever wondered how some companies manage to send personalized offers, promotions and content to their customers based on their location? This is one of the advantages of geolocalized advertising, a marketing strategy that uses geolocation data to segment the target audience and create more relevant, efficient and engaging campaigns. In this article, [...]
User Experience on Websites: Optimization and Design
Have you ever wondered how users feel when they browse your site? Do they find what they're looking for, become interested in your content and become loyal customers? Or do they get frustrated, give up and never come back? These questions are directly related to user experience, a concept that is increasingly [...]