The Power of Videos in Digital Marketing
Have you noticed how videos have become increasingly present in companies' digital marketing strategies? It's no coincidence. Videos are a powerful way of communicating, educating, persuading and entertaining consumers, generating more engagement, trust and conversion. But what is video marketing? And why is it [...]
Sustainable Marketing: Trends and Ethical Practices
Have you ever heard of sustainable marketing? This is a concept that is gaining more and more ground in the business world and can bring many benefits to companies that adopt it. But after all, what is the strategy, what are its objectives, its importance and how can you apply it in your company? É [...]
Personalization in Marketing: Creating Unique Experiences
Personalization in marketing is a strategy that seeks to offer unique and relevant experiences to each customer, according to their interests, preferences, behaviours and needs. Instead of sending generic and standardized messages to all your contacts, personalized marketing seeks to create a more human, close and effective communication with each of them. [...]
Native Advertising: Integrating Ads with Content
Have you noticed that internet ads are increasingly being integrated into the content of websites, social networks and applications? This is a trend in digital marketing called native advertising. But what is native advertising? How does it work? What are its advantages? And how can you apply it to your [...]
The Evolution of E-mail Marketing: Current Practices
Have you ever received an email from a company offering a product, service or content that interested you? If so, you've already been impacted by email marketing, one of the oldest and most effective strategies in digital marketing. But what is email marketing and what is it for? When and in which cases should you use it? What [...]
Mobile Marketing: Adapting to consumer behavior
Have you ever stopped to think about how many times a day you use your cell phone? Whether it's for communication, information, entertainment or shopping, the fact is that mobile devices have become an essential part of our routine. And this is no different for your customers. Mobile marketing is [...]
Influence Marketing: Effective Strategies
On other occasions we've talked here on the blog about the main trends that will dictate the marketing world in the coming years and influencer marketing is one of them. But what makes this strategy so advantageous and attractive for different brands? Why invest in this strategy? And what are the best practices [...]
User Engagement: Social Media and Interactivity
Do you know how to improve user engagement on social networks? If you have an online business, you've probably wondered how some brands manage to get thousands of followers, likes and comments on these digital platforms, haven't you? After all, social networks are powerful channels for promoting your brand, attracting customers and building loyalty [...]
7 practical tips for building a strong brand
If you have a business or are a marketing enthusiast, you may have noticed that some brands are better known and admired by the public than others, right? But how do they manage to differentiate themselves from their competitors and create a strong and memorable identity? The answer lies in branding, a strategy that goes a long way [...]
Graphic Design and its Influence on Consumer Perception
Have you ever wondered how graphic design can influence the way you perceive a product or a brand? Far beyond an aesthetic issue, graphic design is a powerful tool for communicating a message, conveying an emotion, creating an identity and generating a positive experience, attracting, engaging and retaining the loyalty of your target audience. [...]