Brazil is recognized worldwide as one of the main players in agribusiness, playing a key role in the country's economy. With vast tracts of fertile land and a favorable climate, the Brazilian agricultural sector is responsible for a significant share of global food production, mainly soy, coffee, beef, chicken and pork.
According to data from CEPEA (Center for Advanced Studies in Applied Economics), in 2023 agribusiness accounted for more than 24% of national GDP and was responsible for more than 37% of jobs in Brazil.
However, despite its importance, agribusiness also faces a number of challenges. These include international competition, environmental sustainability, technological innovation, product quality and safety, communication and relationships with clients and consumers, among many others.
In this scenario, agromarketing has emerged as a strategic tool for promoting agricultural products and adding value to the rural sector. Want to know more about it? Then keep following this article.
What is agromarketing?
Agromarketing is the set of marketing activities aimed at agribusiness. The approach involves everything from market research, product development, price setting, distribution and sales, to after-sales and customer loyalty.
Marketing applied to agribusiness seeks to meet the needs and expectations of the end consumers of agricultural products, as well as the intermediaries in the production chain, such as distributors, resellers, processors and retailers.
Its main objective is to promote and enhance rural products, highlighting their attributes and benefits, both for the domestic and foreign markets. It also seeks to improve the image of agribusiness, highlighting its economic, social and environmental importance.
The importance of marketing in agriculture
The importance of agricultural marketing is obvious. As well as helping to raise the profile of rural products on the domestic and foreign markets, agri-marketing also allows producers to..:
- Set yourself apart from the competition;
- Increase your market share;
- Strengthen your image and reputation;
- Create value for your products and services;
- Generate more revenue and profit;
- Contribute to the country's socio-economic development;
- Professionalize the sector, encouraging the adoption of sustainable and innovative practices.
Benefits for the agricultural sector
As we've seen, the benefits of agribusiness marketing are numerous.
It helps to differentiate agricultural products on the market, increasing their competitiveness and perceived value. It also strengthens the relationship between producers and consumers, promoting trust and brand loyalty.
It also contributes to raising awareness of environmental and sustainability issues, highlighting the responsible practices adopted by the agricultural sector.
To obtain these benefits, however, you need to adopt the best marketing strategies for the rural sector. Some of them are:
- Segment the market and define the target audience;
- Identify customer needs, desires and preferences;
- Create a consistent visual identity for the brand and invest in branding actions;
- Developing quality products with competitive differentials that meet customer demands;
- Establish fair and competitive prices that reflect the value perceived by customers;
- Choosing the best distribution and sales channels that guarantee the availability and accessibility of products;
- Participate in fairs and events related to agribusiness;
- Investing in integrated marketing communicationThis means using different media and tools to promote products and interact with customers;
- Monitoring the performance of marketing actions and evaluating the results obtained.
How can a marketing and advertising agency help agribusiness stand out?
Unfortunately, farmers don't always have the time, resources or knowledge to implement these strategies effectively.
That's why enlisting the support of a full-service marketing company can be a great solution.
One marketing and advertising agency 360 can help agribusiness stand out on the national and international market by offering services such as:
- Market research and data analysis;
- Strategic marketing planning;
- Creation of visual identity and branding;
- Development of websites, blogs and social networks;
- Producing relevant, SEO-optimized content;
- Social media management and customer relations;
- Creation of online and offline advertising campaigns;
- Influencer marketing and strategic partnershipsamong others.
One of the agencies that stands out in this segment is CMLO&CO, a marketing company that has been operating in the market for over 12 years, with a focus on customer experience.
With the help of a multidisciplinary and qualified marketing and advertising team, we help rural producers achieve their business objectives through efficient and effective marketing strategies that generate value for the rural sector and for customers.
If you want to know more about the power of agromarketing in promoting agricultural products and how CMLO&CO can help your agribusiness grow and stand out, contact us and request a no-obligation quote. We look forward to serving you!
