Branding: that communicates, delights & sells

Branding

At CMLO, our brand specialists are ready to create a unique identity deeply aligned with your company's values. Our goal is to convey a consistent message, telling a story that captures the attention and preference of your audience.

From design to visual guidelines, tone of voice and brand planning, our approach is meticulously strategic. We ensure your brand not only stands out but also creates a strong emotional connection with your clients. With over 12 years of experience and a dedicated team of more than 35 professionals, we are committed to turning your vision into an impactful market reality.

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Naming

The common ground of every successful brand is a concept solid, clear and attractive.

Choosing the right name is crucial to establish an immediate, powerful connection with the audience. We craft namings that not only resonate but also bring meaning and relevance to your brand.

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About;
Project goals;
Project challenges;
Personality;
Competitors;
Name types;
Long list;
Final list;
Name availability.;

Studio Relce

Vulp

Brand Strategy

Generating unlimited value for your brand and making the sale more attractive.

We define what will guide your company in the coming years. Through techniques and a deep understanding of your audience, we look at your brand from the outside to find strategic improvement points.

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Objective;
Brand concept;
Brand personality;
Brand platform;
Verbal universe;
Visual universe;
Message and tone of voice;
Mission, vision and values;
Brand archetype;
Slogan and tagline;
Positioning definition.;

Agência CMLO&CO

Vulp

Brand Identity

We don't just make logos. We create identity, we build experiences.

We focus on creating a complete visual experience, not just a logo. We understand that a strong visual identity reflects the essence and values of the brand at every touchpoint.

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Logo;
Typography;
Brandbook;
Semantic differential scale;
Conceptual moodboard;
Value proposition;
Color palette;
Online and offline applications;
Final result.;

Marriet

Herfeu

Creation steps

01.

Briefing

Creating an appropriate and focused branding project is only possible with plenty of information. We gather details and study everything about your business, goals and challenges.

02.

Research

We conduct a market study to map strategy and visual elements, analyze competitors and what is or isn't well received by the market. This research helps us understand the brand's context in the market it operates.

03.

Creation

Time to get hands-on. We use briefing and research info to start creating. Our creatives translate the company's culture and vision into a unique design. This is the moment to sketch, experiment and test — all aimed at delivering a captivating result.

04.

Delivery

After project approval, we prepare everything for delivery. Logo in all versions, colors, usage manual, files ready for print, and finally the brandbook that will guide your brand going forward.