10 Marketing Metrics to Measure the Success of Your Campaigns
The world of digital marketing is vast and complex, full of campaigns that seek to capture the attention and engagement of the public. But how do you know if these campaigns are really achieving their objectives? The answer lies in marketing metrics, also known as Key Performance Indicators (KPIs). These are essential tools for evaluating [...]
Copywriting to Generate Qualified Leads: a Convincing Strategy
In the world of digital marketing, the art of copywriting is fundamental to attracting and keeping the attention of potential customers. When done well, copywriting can be the key to generating leads, i.e. contacts who are more likely to convert into customers. You want [...]
TikTok as a Search Engine: Is it the New Google?
In today's digital landscape, TikTok has emerged as a dominant force and a global cultural phenomenon. With its short video format, dynamic content and viral trends, it has established itself in recent years as a top entertainment platform. However, the evolution of TikTok as a search engine is changing the [...]
Vital Connections: Marketing for the Pharmaceutical Industry
Marketing plays a key role in the pharmaceutical industry, helping companies to effectively communicate the benefits of their products and establish positive relationships with doctors, pharmacists and patients. However, this approach, better known as pharmaceutical marketing, goes far beyond simply promoting medicines. In fact, it even influences the decision to [...]
LinkedIn for Business: How to Build Professional Relationships?
In an increasingly digital and connected world, LinkedIn stands out as an indispensable tool for professionals and companies wishing to expand their networks, find business opportunities and establish authority in their fields. Since its launch in 2003, LinkedIn has evolved from a simple social network to a platform [...]
How Can Artificial Intelligence Improve the User Experience?
Artificial Intelligence (AI) has revolutionized many sectors, providing significant innovations and improvements in business processes and strategies. In the world of marketing and advertising, AI has played an undeniable role in personalizing, automating and optimizing interactions between brands and their customers. In this article, you will understand how Artificial Intelligence [...]
The Role of the Marketing Funnel in the Customer Buying Journey
In the world of digital marketing, understanding consumer behavior is fundamental to creating effective strategies that generate significant results. In this context, the marketing funnel plays an important role, as it allows companies to identify and understand the stages a potential customer goes through until they make a purchasing decision. In this article, you'll [...]
Towards the Top: Performance Marketing
In today's digital world, marketing has become an indispensable tool for companies of all sizes and segments. Among the various approaches available, performance marketing stands out as an effective strategy for achieving measurable results and targeting investments more precisely. In this article, you'll learn about good reasons to invest in this strategy and [...]
10 Paid Traffic Trends to Inspire Your Marketing Campaigns
In an increasingly connected world, a company's online presence is more than a necessity. It is, in fact, a requirement in order to remain relevant and competitive in the market. In this context, paid traffic has emerged as a powerful and indispensable tool for brands wishing to increase their visibility, attract an audience [...]
Brand positioning: a guide to competitive differentiation
In an increasingly globalized and competitive business world, building a strong and recognizable brand is fundamental to the success and sustainability of any business. Brand positioning plays a crucial role in this context, allowing companies to differentiate themselves from their competitors, stand out, create a meaningful connection with [...]