Redes sociais Master Cidadania
ADVOCACIA • SOCIAL
Briefing
Master Cidadania set itself the goal of reaching the largest number of people interested in applying for Portuguese and Italian citizenship through performance campaigns. The challenge was to devise effective strategies that would get the right message across to the target audience, awakening the desire to live in Europe among an ultra-segmented audience of possible descendants of foreigners in Brazil who would have this right. The approach focused on maximizing the reach and relevance of the campaigns to attract potential clients in a targeted and optimized way.
Solution
We developed all the planning, with strategic executions and complete communication and performance campaigns. Our focus was on traditional digital media formats, activating campaigns on Meta Ads and Google Ads. We implemented creative and segmented approaches to maximize the reach and effectiveness of the campaigns, reaching the target audience precisely. Through constant analysis and AB testing, we adjusted the strategy to optimize performance and guarantee a lower Cost Per Lead to maximize conversions.
Results
With the work carried out by CMLO&COwe have achieved incredible results for Master Citizenship. Our strategy has resulted in a flow of more than 1,000 leads per month. Throughout our partnership, we have reached more than 10 million people, generating more than 13,000 leads. In addition, the Cost Per Lead (CPL) has reached an average of R$ 6.49. These figures demonstrate the effectiveness of our campaigns and the ability to reach an ultra-segmented audience interested in carrying out the process of recognizing Portuguese and Italian citizenship.
