M-commerce: Business in the palm of your hand
Technological advances and the growth of internet access via mobile devices have transformed the way people communicate, inform themselves and, above all, consume products and services. In this scenario, M-commerce, or mobile commerce, has become increasingly relevant and consolidated as a significant trend in the market [...]
Merchandising: from Concept to Main Strategies
In the competitive world of retail and marketing, standing out and attracting the attention of consumers is a constant challenge for companies. In this context, merchandising has emerged as a powerful and strategic tool, capable of influencing consumers' purchasing behaviour, optimizing the display of products and strengthening the brand's image in the market. [...]
Endomarketing: Building Successful Organizational Cultures
In today's corporate environment, building a strong organizational culture and engaging employees are key elements for the success and sustainability of companies. In this context, endomarketing has emerged as a fundamental strategy for strengthening the relationship between the company and its employees, promoting the valorization of human capital and helping to build [...]
Political Marketing: Why is it so Important?
In today's political landscape, political marketing has become an indispensable tool for candidates, parties and organizations seeking to win over voters, strengthen their image and convey their messages effectively. But what exactly does this concept mean and why is it so important in today's political environment? In this article, you [...]
Growth Hacking: Towards Exponential Growth
In today's highly competitive digital landscape, companies are constantly looking for innovative and effective strategies to accelerate their growth. In this context, Growth Hacking has emerged as a revolutionary approach, promising fast, scalable results through creative, data-driven techniques. But what does Growth Hacking really mean? How does it [...]
How to create ads for Generation Z?
In the world of digital marketing, understanding your audience is key to creating successful campaigns. And when it comes to Generation Z, made up of young people born between the mid-1990s and the mid-2000s, this understanding becomes even more crucial. But why is this important? Generation Z [...]
Real-Time Sales: The Power of Live Commerce
The world of sales is constantly evolving, and one of the hottest trends at the moment is live commerce. This innovative form of real-time sales has transformed the way brands connect with consumers online, providing engaging and interactive shopping experiences. In this article, you'll learn all about [...]
Accessible Content: Understand Why Invest in the Strategy
In this day and age, where a digital presence is fundamental to the success of any business, reaching and engaging a diverse audience is crucial. However, many companies neglect one vital aspect of achieving this diversity: content accessibility. Knowing this, in this article we'll look at what accessible content is, its importance, the benefits for [...]
Marketing 5.0: What It Is, Its Importance and How to Apply It
Marketing is an area that is constantly evolving, keeping pace with changes in consumer behavior and available technologies. In this context, the concept of 5.0 marketing has emerged, which represents the new era of digital marketing, focused on humanizing relationships between brands and customers. But how does this type of marketing work? What is [...]
5 B2B Marketing Trends to Win New Customers
B2B marketing is a way of promoting products or services to other companies, which can be your suppliers, partners or customers. This type of marketing has specific characteristics and benefits, which require different strategies to stand out in the market and win new customers. In this article, we're going to present 5 B2B marketing trends that can [...]