The Role of Branded Content in User Experience
Have you ever wondered what makes some brands more remembered and admired than others? Or what makes them connect with their audience in an authentic and emotional way? If so, the answer is very simple: they invest in branded content. What is branded content [...]
Innovations in Digital Advertising: Trends for 2024
Have you ever stopped to think about how many ads you see on the internet every day? Whether on websites, social networks, apps or videos, digital advertising is increasingly present in our online lives. But what is digital advertising? What are its objectives and benefits for companies? And what are [...]
How does marketing impact business growth?
Have you ever wondered how marketing impacts business growth? If you're an entrepreneur, manager or professional who wants to boost your company's sales and visibility, this article is for you! In this article, we'll explain what business marketing is and how important it is for companies [...]
Trends for 2024
The year 2023 will go down in history as a period of remarkable transformation in the advertising and marketing sector. The industry has accelerated its journey towards digitalization, adopting new technologies and redefining strategies to meet the dynamic demands of the market. Digital marketing on the rise We've witnessed accelerated growth in digital marketing, accounting for approximately 60% of [...] spending.
When is the right time to change marketing agencies?
If you have a company and want to increase your sales, you've probably already hired or thought about hiring a marketing company. But how do you know if the agency you've chosen is really delivering the results you expect? And if not, how do you know if it's time to change marketing agencies? In this [...]
Marketing agency and in-house team: how to work together?
Have you thought about hiring a marketing agency for your company, but are afraid of losing control of your actions and strategies? Or do you already have an in-house marketing team, but feel it can't cope with all the demands and challenges of the market? If you identify with [...]
How do you choose the right marketing agency for your business?
Marketing is an essential area for the success of any company, as it is responsible for planning, executing and evaluating strategies to attract, convert and retain customers. However, companies don't always have the time, resources or knowledge to carry out product and/or service promotions efficiently and professionally. That's when [...]
10 marketing trends to explore in 2024
Marketing is a dynamic and constantly evolving field. Every year, new strategies, tools and technologies emerge to help companies communicate better with their audiences, increase their sales and stand out from the competition. That's why it's essential to be aware of the marketing trends that will dominate the market in the coming [...]
10 benefits of hiring a professional marketing agency
Have you ever considered hiring a professional marketing agency to boost your business? If you still have doubts about the benefits of this decision, this article is for you. In it, we'll show you how a good marketing company can make a difference to your communication strategy, increasing your visibility, credibility and profitability. [...]
Marketing agency for startups: boosting successful businesses
Do you have a startup but don't know how to make it grow quickly and sustainably? With a marketing agency for startups, you can boost your project, scale your sales and ensure your longevity in the market. This is possible because a marketing company specializing in this business model has the [...]