Have you ever thought about hiring a marketing agency for your company, but are afraid of losing control of your actions and strategies? Or do you already have a internal marketing teambut feel that it can't cope with all the demands and challenges of the market? If you identify with any of these situations, this article is for you!
In this article, we will explain how you can have the best of both worlds and enjoy the benefits of having a in-house team and a marketing agency working together for the success of your business. Follow us!
Marketing agency vs. in-house team
First of all, let's understand what a marketing agency is and what a internal marketing team.
In theory, a marketing agency is a specialized company that offers marketing services for other companies, such as strategic planning, campaign creation, social media managementcontent production, SEO optimization, data analysis, etc.
By contrast, an internal marketing team is made up of the professionals who work within your company and are responsible for marketing your business.
In other words, she takes care of your actions and strategies to attract, convert and retain customers, such as defining brand positioning, creating and managing communication channels, producing and distributing content, monitoring results, etc.
It's worth noting that each of these models has its advantages and disadvantages. See below:
Marketing agency
Advantages
- Access to qualified and experienced professionals in various areas of marketing;
- Constant updating on market trends and news;
- Saving time and money on hiring, training and managing staff;
- Flexibility to adapt strategies according to your company's needs and objectives;
- An external and impartial view of your business and your target audience.
Disadvantages
- Lack of in-depth knowledge of the company's business, internal processes, culture and values;
- Greater dependence on communication and alignment between the parties involved;
- Risk of conflict of interest or competition with other companies served by the same agency.
Internal team
Advantages
- Knowledge about your company, your product or service and your market;
- Greater involvement with your company's results;
- Control over the marketing department's activities and deadlines;
- It's easier to integrate marketing strategies with other areas of the company.
Disadvantages
- Limited time, knowledge and resources to carry out all the marketing tasks;
- Difficulty keeping up with market changes and innovations;
- High cost of hiring, training and managing staff.
Why outsource your company's marketing department?
As you can see, both the marketing agency and the in-house team have their strengths and weaknesses. So which is the best option for your company?
The answer is: it depends. It depends on your objectives, your budget, your market niche, among other factors. However, there are some reasons why outsourcing your company's marketing department might be a good idea. Here are some of them:
- Increase your brand's visibility in the market;
- Attract more potential customers to your business;
- Improve the relationship with your existing customers;
- Boost your sales and turnover;
- Differentiate yourself from your competitors;
- Improve your online reputation;
- Have access to advanced tools and technologies to optimize your marketing campaigns.
If you identify with any of these reasons, then hiring a marketing agency could be the solution you need.
But that doesn't mean you should lay off your internal team. On the contrary! You can harness the talents and skills of your employees to work in partnership with the agency.
How to do this? That's what we'll see below. Keep reading to find out.
How can you have the best of both worlds?
Faced with these differences, you may be wondering: how do you choose between a marketing agency and an in-house team?
The good news is that you don't have to choose. You can have the best of both worlds by hiring a marketing agency that works in partnership with your in-house team.
This partnership consists of a constant exchange of information, ideas and feedback between the two teams, seeking to align the company's expectations, objectives and strategies.
In this case, the marketing agency is responsible for bringing new solutions, insights and tools to enhance communication actions, while the internal team is responsible for validating and evaluating the results of these actions.
The benefits of this partnership are many. You can count on a more complete, diversified and qualified team to meet your marketing and communication demands. In addition, you can have access to new technologies, methodologies and trends that can make a difference in your market.
With this, you can have more time and peace of mind to devote to your core business, without neglecting your marketing. And, of course, you can have more security, trust and transparency in your relationship with your marketing agency.
CMLO&CO is the ideal partner for your business!
If you're looking for a marketing agency that works in partnership with your internal team, you need to get to know CMLO&CO.
We are an agency that understands our clients' needs and offers customized solutions for each of them. We work in partnership with your internal team, respecting their identity, values and objectives. And we always seek the best results for your business, using the best market practices.
Don't waste time and contact us today. Let's talk about how we can help you achieve success with your marketing!
