Have you ever thought about how marketing can make a difference to the success of your e-commerce business? If you have an online business, you know that competition is fierce and that you need to stand out in order to attract and retain customers. But how can you do this without spending a lot of time and money? The answer is simple: by hiring a e-commerce marketing agency.
In this article, we'll explain what is e-commerce marketinghow it works, what its advantages are and how to choose it the best agency for your project. Follow us!
What is e-commerce marketing? How does it work?
First of all, let's understand what means the term e-commerce. In principle, it is short for electronic commerce. It is therefore a type of business that uses the internet as a channel for selling products or services.
According to data from ABComm (Brazilian Electronic Commerce Association), Brazilian e-commerce grossed more than R$ 80 billion in the first three months of 2023, which means an increase of 2% compared to the same period last year. According to the organization, online sales account for 10% of national retail turnover, which shows the potential of this market.
But to be successful in e-commerce, it's not enough just to have a website, an online store or good products. You need to invest in actions to attract, convert and retain customers, generating value for your brand and increasing sales.
This is precisely where e-commerce marketing comes in, a set of actions that involve everything from the creation of the site to after-sales, including aspects such as:
- SEO (Search Engine Optimization): optimization of the site to improve its positioning in search engines such as Google;
- Paid traffic: use of sponsored ads on search engines or social networks to increase traffic and conversions;
- E-mail marketing: sending personalized messages to customers or potential customers, with offers, news and relevant content;
- Content marketing: producing informative, educational or entertaining content for the blog, social networks or other channels, with the aim of generating authority, engagement and trust;
- Inbound marketingmethodology that aims to attract customers through relevant content at different stages of the buying journey;
- Influencer marketing: using digital influencers to promote your brand, products or services to your target audience.
The importance of well-planned marketing strategies
As you can see, e-commerce marketing is very broad and complex. That's why it's not enough just to take a few isolated or improvised actions.
On the contrary! You need a strategic plan that defines the business's objectives, target audience, channels, tools, indicators and goals. But that's not all.
As well as having well-planned marketing strategies, you need to monitor the results of your actions, analyze the data, carry out tests and make constant optimizations. And, of course, all this requires technical knowledge, practical experience and time.
That's why many entrepreneurs choose to hire an e-commerce marketing agency, a company that specializes in creating and executing marketing campaigns aimed at the online sales segment.
What activities does the marketing agency carry out?
In practice, an e-commerce marketing agency is responsible for planning, executing and monitoring all the business's digital marketing strategies. To do this, it relies on a multidisciplinary and experienced team, made up of professionals such as:
- Digital marketing analysts: responsible for defining strategies, monitoring results and suggesting improvements;
- Writers: professionals who produce content for the website, blog, social networks, emails, YouTube channel, etc;
- Designers: responsible for creating the graphics for the website, ads, social networks and other channels;
- Developers: responsible for developing and maintaining the website or online store working properly;
- Traffic managers: professionals who manage paid advertising campaigns on search engines or social networks;
- SEO specialists: optimize the site to improve its ranking in search engines;
- Experts in influence marketingThe main goal is to identify and negotiate with the right digital influencers for the business;
- Among others.
10 benefits of hiring a good e-commerce marketing agency
Given all that has been said so far, you can certainly see that hiring an e-commerce marketing agency can be an excellent solution for your company, can't you?
But what are the benefits of hiring a marketing company that specializes in this type of segment? Here are 10 reasons why you should invest in this partnership:
1. Increased sales
The main objective of e-commerce marketing is to increase your business's sales. This means that an e-commerce marketing agency can help you attract more visitors to your site and convert those visitors into customers.
In addition, it can help increase the average value of orders, reduce the cart abandonment rate, encourage repurchases and referrals, among other actions that have a direct impact on your turnover.
2. Saving time
When you hire a marketing agency specializing in e-commerce, you delegate the tasks related to digital marketing to a specialized team that knows what to do and how to do it.
This way, you save time and apply it to other strategic activities for your business, such as management, logistics and customer service, for example.
3. Saving money
It's worth noting that hiring an e-commerce marketing agency can also be more economical than maintaining an in-house team or hiring freelance professionals.
After all, an agency offers a complete package of services for a fixed monthly fee, without additional costs for salaries, labor charges, training and equipment. In addition, an agency has more experience and knowledge to optimize investments in paid media, generating more results with fewer resources.
4. Access to tools and technologies
Another good reason to hire an e-commerce marketing agency is that the company has access to several tools and technologies that facilitate and improve the performance of marketing campaigns.
These tools can be used to create responsive websites, monitor user behavior, analyze data, automate processes, segment audiences, personalize offers, among other features that can make a difference to your online store.
5. Improving the customer experience
An e-commerce marketing agency can also help you improve the customer experience on your website and other communication channels.
This involves everything from website design, usability, navigability and loading speed to content, customer service and after-sales service. Keep in mind that a good customer experience can increase satisfaction, trust, loyalty and the recommendation of your e-commerce.
6. Differentiation from the competition
In a market as competitive as e-commerce, you need to differentiate yourself from the competition in order to stand out.
An e-commerce marketing agency can help you create a unique visual identityA clear value proposition, effective communication, an irresistible offer, among other elements that can make your e-commerce store remembered and preferred by consumers.
7. Increased visibility and authority
Another benefit of hiring a marketing agency for online businesses is to increase the visibility and authority of your business on the Internet.
A good agency can help you appear in the top positions of search engines (Google, Bing) and have a strong presence on social networks (Facebook, Instagram, Youtube, TikTok).
In addition, you can generate relevant content for your target audience (blog, videospodcasts, e-books, infographics), among other actions that can increase organic traffic and the reputation of your e-commerce.
8. Adapting to market changes
The e-commerce market is constantly changing, with new trends, technologies, behaviors and demands emerging all the time. In order to keep up with these changes and not be left behind, you need to be constantly updated and innovating.
The good news is that an e-commerce marketing agency can help you with this. They are always up to date with what's new in the sector and can suggest the best solutions for your business to keep up with market trends.
9. Increased customer retention
By having the right marketing strategies for your business, you can keep customers satisfied and loyal to your brand. This means repurchases on your site, but also an engaged community that promotes your brand.
10. Focus on core business
Finally, by hiring a marketing agency for e-commerce, you can focus on the core business of your business, i.e. what you do best.
You can devote yourself to managing your stock, the quality of your products or services and customer satisfaction, without worrying about the technical or operational issues of digital marketing. This way, you can have more peace of mind and security when running your business.
How to choose the best marketing agency for e-commerce?
As you can see, hiring a marketing agency can bring many benefits to your online business. But how do you choose the best agency for you?
In truth, there is no single answer to this question, as it depends on the characteristics and needs of each business.
However, there are some criteria you should take into account when choosing an e-commerce marketing agency:
- Portfolio: check that the agency has proven experience in projects similar to yours, analyzing the results obtained by previous or current clients;
- Testimonials: check whether the agency has positive testimonials from its clients on social networks, Google or the agency's own website;
- Certifications: check that the agency has certifications attesting to its quality and competence in areas such as Google Ads, Google Analytics, Facebook Ads, etc;
- Methodology: check that the agency follows an agile, creative and results-focused methodology;
- Service: see how the agency's service is, from the first contact to after-sales. This can give you an idea of the agency's communication and commitment to your company's results on the Internet.
How can CMLO&CO help increase your e-commerce sales?
If you're looking for an e-commerce marketing agency that meets all these requirements, you can count on CMLO&CO, marketing and advertising agency which offers complete and customized solutions for your online business.
With CMLO&CO, you can count on:
- Creation or redesign of your online store, with a modern, functional and responsive design;
- Optimizing your site for search engines (SEO) to increase your organic traffic;
- Managing your social networks, creating relevant content, interacting with followers and boosting posts;
- Creation and sending of e-mail marketing campaigns segmented to your target audience, generating more engagement and conversion;
- Creation and management of paid media campaigns, optimizing your return on investment;
- Monitoring metrics and results, providing periodic reports on the performance of your marketing actions.
We're passionate about what we do and we're ready to take your e-commerce to the next level. So don't waste any time. Contact CMLO&CO today and request a no-obligation quote!
