Do you know how to improve user engagement in social networks? If you have an online business, you've probably wondered how some brands manage to get thousands of followers, likes and comments on these digital platforms, haven't you?
After all social networks are powerful channels for promoting your brand, attracting customers and retaining the loyalty of your audience. But in order to do this, you need to create a strong and genuine connection with your followers, engagement.
But how do you achieve all this? How do you get your audience interested in what you have to say and interact with you in social networks? In this article, we'll give you 6 tips for increase online engagement of your audience and show how interactive content can make a difference in this strategy. Let's go?
What is engagement?
Engagement is the ability to attract, involve and retain your audience on social networks. In other words, it's the way you interact with your followers, offering valuable content, answering their questions, encouraging participation and creating a relationship of trust and closeness.
This means that the more people like, comment on, share and save your posts, the more engaged they are with your brand. And this, in turn, brings several benefits, such as:
- Increase the reach and visibility of your brand;
- Generate trust and credibility for your business;
- Strengthen the relationship with your customers;
- Get valuable feedback and insights to improve your product or service;
- Increase conversions and sales;
- Generate traffic to your website or blog;
- Strengthen your authority and reputation in the market.
How can you increase your audience's engagement on social media?
Fortunately, there are several tips that can help you in this mission. Here are 6 of them:
1. Create relevant content for your target audience
The first tip is the most basic, but also the most important for increasing user engagement on your social networks: you need to know your target audience well and create content that is of interest to them.
Understand that there's no point in posting just anything on social media, without planning or criteria. After all, you need to offer value to your audience, be it informing, educating, entertaining or inspiring.
This way, you can create personalized content that generates identification and empathy, and thus stimulate your audience's interaction with your brand in the virtual environment.
2. Respond quickly to comments
Another essential tip is to respond to the comments your followers leave on your posts. Not least because it's not enough just to publish content on social networks, you need to interact with people.
A great way to do this is by replying to the comments they leave on your posts. This shows that you care about their opinion, that you are willing to listen to them and answer their questions.
What's more, by replying to comments, you encourage other people to comment too, increasing engagement.
3. Run promotions and sweepstakes to stimulate engagement
Who doesn't like winning a prize or a discount? One way to attract and engage your audience on social media is to run promotions and sweepstakes that involve your brand.
You can ask your followers to like, comment on and share your posts, tag friends or use a specific hashtag. This way, you increase your brand's reach, generate more interaction and even reward your followers.
4. Make strategic partnerships
Another way to increase your audience's engagement on social media is to make strategic partnerships with other brands or digital influencers that have to do with your niche market.
In this case, you can exchange publicity, co-create content, take part in events or lives, among other actions. In this way, you expand your audience, generate more credibility and authority and offer differentiated content to your followers.
5. Create good CTAS
The acronym CTA stands for call to action. In theory, it's a phrase or button that invites the user to do something, such as click on a link, download a material or buy a product after consuming your content.
CTAs are key to increasing engagement on social media, as they encourage the user to take action on your content. Therefore, create clear, direct and attractive CTAs that arouse the user's curiosity or urgency.
6. Publish regularly
Finally, a simple but effective tip is to post regularly on social media. There's no point in posting once a week or month and expecting your audience to engage with you.
You need to maintain a frequency of posts that suits your audience and your social network. This way, you keep your audience interested and active, preventing them from forgetting about your brand or losing interest in your content.
A great idea is to use post scheduling tools, which make your job easier and optimize your time.
Interactive content to improve consumer engagement with your brand
In addition to the tips we've just seen, there is one way to further increase your audience's engagement on social media: interactive content.
But what is interactive content? In a nutshell, it's content that requires the active participation of the user, be it clicking, responding, choosing or sharing. In practice, they are more dynamic, fun and engaging than static content, which just informs or shows something.
Interactive content is designed to capture the user's attention, generate engagement and increase their time on your social networks.
In addition, they allow you to collect data and information about your audience, which can be used to improve your marketing strategies. They also help to educate your audience about your product or service, generate leads and increase conversions.
But what types of interactive content can you use on your social networks? Here are some examples:
Polls and surveys
Surveys and polls are simple and quick ways of generating engagement on social media. Through them, you can ask your audience about their preferences, opinions, habits or needs.
This way, you'll get to know your audience better, get feedback and insights and show that you care about them.
Live chat
Live chat is a way of interacting with your audience in real time, answering questions, offering support or simply chatting.
You can use tools like Facebook Messenger or Instagram Direct to create a direct and personalized communication channel with your followers.
In this way, you will improve your relationship with them, increase your authority and credibility, generate leads and sell more.
Quizzes
Quizzes are nothing more than tests that challenge the user's knowledge or personality. They are fun and encourage the user to take part and share their results on social networks.
You can use quizzes to educate your audience about your product or service, segment your leads or generate traffic to your website. But you can also use these tools to entertain and generate engagement for your brand.
Infographics and e-books
Infographics and e-books are rich materials that offer relevant and useful information to your audience. They can be interactive if you include elements such as buttons, links, videos or animations that make reading more dynamic and interesting.
Versatile, these materials can be used to educate and inform your audience, to generate traffic to your website or blog, to generate leads or to increase your authority. It all depends on your business objectives with these marketing strategies.
Interactive videos and lives
Interactive videos and lives are trends that are transforming the user experience on the internet. After all, they enable you to broadcast video content engaging and creative to your audience, allowing them to interact through comments, likes, shares or choices.
You can use features such as questions, polls, votes or comments to encourage user participation in your videos. You can use interactive videos and lives to promote your brand, show behind the scenes of your business, demonstrate your product or service or interview special guests.
Gamification
Finally, you can also use gamification to stimulate your audience's engagement on social networks.
Gamification is the application of game elements in non-playful contexts, such as social networks. You can use resources such as points, medals, rankings or rewards to motivate users to interact with your content and thus increase engagement, loyalty and sales for your business.
Conclusion
As you've seen in this article, there are several ways to improve user engagement on social networks. One of them is to follow the tips we've given you, such as creating relevant content, responding to comments, running promotions and sweepstakes, making strategic partnerships, creating good CTAS and publishing regularly.
But if you want to go further and create interactive content that really engages and delivers great results, you need to rely on CMLO&CO, a marketing and advertising agency that helps you create incredible experiences for your audience on social media. Talk to our experts and get closer to your audience with the best marketing strategies on the market.
