Have you ever heard of a 360 degree agency? This is a term that is gaining more and more prominence in the marketing and advertising market, as it represents a new way of planning and executing campaigns that involve different channels, media and formats, in an integrated and synergistic way.
In this article, we'll explain what a 360 agency is and how relying on this strategic partnership can result in truly effective marketing campaigns. Follow along!
Understanding the 360 degree agency concept
One agency 360 is a professional marketing company that offers complete and customized solutions for its clients, covering all stages of the communication process, from strategic planning to the execution and monitoring of actions.
As such, it doesn't use a single channel or medium, but uses all available resources to reach the target audience in an effective and creative way.
A 360-degree marketing and advertising company also differentiates itself by having a holistic view of the market and the consumer, understanding their needs, preferences, behaviors and trends.
It is thus able to create campaigns that adapt to different contexts and scenarios, taking advantage of the opportunities and challenges that arise at any given time.
How does a 360 agency deliver impactful results to its clients?
A 360 agency delivers impactful results to its clients through four fundamental pillars:
Integration of advertising campaigns
In an increasingly dynamic and connected world, creating advertising campaigns that connect the online and offline worlds is crucial. In this sense, it is possible, for example, to use QR codes in print ads to direct consumers to websites and online landing pages.
As well as creating an integrated experience, this holistic communication also allows the message to be transmitted consistently and coherently at all points of contact with the consumer. This integration, in turn, generates greater recognition, engagement and conversion.
Multichannel content marketing
A 360 agency also knows how to produce and distribute relevant, quality content for your target audience, using the most appropriate channels for each objective and profile.
Multichannel content marketing aims to educate, inform, entertain and build consumer loyalty, creating a lasting relationship and an authority in the segment.
Hybrid events
In the digital age, there's a lot of talk about online events, but hybrid events are also a growing trend and promise to revolutionize the world of communication in the coming years.
But what are hybrid events? These are events that combine the best of both worlds: the face-to-face experience with the virtual one. They can mix, for example, the physical and virtual presence of speakers in the same program, the physical presence of participants with the online transmission of the event, among other integrations.
Whatever the structure of the event, combining face-to-face and virtual experiences makes it possible to broaden the reach, interaction and experience of the participants. It also reduces costs and environmental impacts.
Unified monitoring of marketing campaign performance
Finally, it's worth noting that a 360 agency also has tools and methodologies for monitoring and evaluating the results of its communication actions, using quantitative and qualitative indicators.
Unified monitoring makes it possible to measure return on investment (ROI), identify strengths and weaknesses, correct failures and optimize strategies.
The importance of integrated communication
Integrated communication is essential for any business that wants to stand out in today's increasingly competitive, dynamic and demanding market.
The approach consists of aligning all the elements of communication (objectives, target audience, message, channels, media, formats, etc.) around the same value proposition and visual identity. Thanks to this, it brings several benefits to companies, such as:
- Total coverage of the target audience: by integrating online and offline strategies, the professional agency ensures that the brand's message reaches different segments of the audience, taking into account the consumption preferences of each group;
- Brand consistency: 360 communication ensures that the brand is presented uniformly across all channels, building a solid identity and strengthening consumer recognition and trust;
- Adapting to changes in consumer behaviorBy covering both the digital and physical worlds, a 360 agency is able to adapt its strategies to follow the trends and demands of the market, which is constantly evolving;
- Maximizing reach: by using a variety of channels, an agency with holistic communication maximizes the reach of the brand's message, capturing consumers at different stages of the sales funnel and providing complete coverage.
Is it worth hiring a 360° agency?
After everything we've seen so far, the answer is: yes, it's well worth hiring a 360° agency for your business. The marketing and advertising company is able to offer complete and personalized solutions for its clients, integrating online and offline strategies for impactful results.
Still not convinced? Then check out the main advantages of hiring a multichannel agency for your business:
Saving time and resources
When you hire an agency specializing in 360 communication, you don't have to worry about finding and managing different suppliers. After all, they take care of everything for you, from planning to executing and monitoring actions.
What's more, you can take advantage of the synergies and economies of scale that a 360° agency provides, optimizing your budget and your return.
Access to qualified and experienced professionals
In addition to saving time and resources, you also have a multidisciplinary team specializing in different areas of marketing and advertising. These professionals have the technical, creative and strategic knowledge to develop the best solutions for your business.
Constant monitoring and feedback
By hiring a 360 agency, you have a direct and transparent channel of communication with the marketing and advertising company. They also keep you informed about the progress of actions, the results obtained and possible improvements. In addition, it can offer suggestions for new ideas and opportunities for your business.
More effective campaigns
By integrating online and offline strategies, campaigns become more cohesive and effective. The consistency and complementarity of messages results in a more engaging experience for the consumer.
Integrated data analysis
The integration of strategies allows for more comprehensive data analysis. By unifying online and offline metrics, 360 agencies can offer deeper insights into the campaign performance.
Conclusion
The 360 communication approach is more than just a trend. It's actually an intelligent response to the demands of an increasingly complex and diverse market.
By integrating online and offline strategies, agencies provide a unique competitive advantage, ensuring that brands are present at all relevant points for the consumer.
Whether through integrated advertising campaigns, multichannel content marketing or hybrid events, the 360 agency offers a complete solution for brands seeking impactful and lasting results.
By adopting this holistic approach, companies are investing in the future, building a solid presence in an increasingly dynamic market. And now that you know all this, how about getting to know CMLO&CO?
We are a marketing and advertising agency whose mission is to offer innovative solutions that generate value for your company, its customers, business partners and employees.
To find out more about what we do, learn about our many success stories and communicate efficiently and seamlessly with your audience, contact us via our website or our social networks at Facebook, Instagram or LinkedIn.
