The growth of TikTok in Brazil: an opportunity for brands
TikTok is one of the world's most popular social networks, with more than 1 billion monthly active users. In Brazil, the short video platform already has 82.2 million users aged 18 or over, second only to the United States and Indonesia in number of users. But [...]
The Power of Instagram: Strategies to Increase User Engagement
Since it was created in 2010, Instagram has emerged as a dominant force, shaping the universe of social networks and digital marketing. With around 2 billion active users and an average annual growth of over 10%, this platform has established itself as an unquestionable powerhouse. But why has Instagram become so [...]
Best social networks to increase user engagement with your brand
In today's highly connected world, social networks play a crucial role in the success of brands. After all, they not only serve as platforms for increasing visibility and reaching new audiences, but are also powerful tools for strengthening your company's online presence and creating a lasting relationship with your audience. In this [...]
Social Media: Strategies for Continuous Engagement
Have you ever wondered how some brands manage to maintain a strong presence and an engaged community on social media? How do they attract, interact with and retain their followers, generating more visibility, authority and sales for their businesses? In this article, we'll talk about what engagement is, why it's so important for [...]