Marketing is one of the most important areas for the success of any business, especially for the medium and large companiesThey are also important for businesses that face fierce competition and need to stand out in the market. But what are marketing strategies and why are they so important?
Below, we're going to present 13 effective marketing strategies for attracting, converting and retaining customers. If you have a medium or large business, follow this article to the end and find out how to increase your sales with practical tips that range from planning to executing campaigns.
What are marketing strategies?
They are a set of actions planned and executed to promote a product, service, brand or company, in order to meet the needs and desires of customers. The aim, therefore, is to increase sales by generating value, winning over, attracting and retaining customers.
However, in order to achieve positive results, marketing strategies for medium and large companies must be aligned with the organization's mission, vision and values. They must also involve everything from market research to analyzing the results of campaigns.
Marketing strategies for medium-sized and large companies can have different purposes, such as:
- Increase the company's visibility and reputation in its sector;
- Generate more traffic to the site or blog;
- Increase sales and turnover;
- Improve customer relations;
- Create an engaged community around the brand;
- Differentiate yourself from the competition;
- Launching new products or services;
- Enter new markets or segments.
Importance for medium and large companies
Marketing strategies are important for any type of company, but especially for medium-sized and large ones.
This is because these companies have a wider and more diverse target audience, greater competition and more complex management. They therefore need plans that help them differentiate themselves from their competitors, strengthen their image and expand their reach.
In this sense, marketing strategies for medium and large companies are great allies for achieving these objectives. But of course, as long as they are well defined, aligned with the company's objectives and adapted to the characteristics of the market and the consumer.
This makes it possible to optimize resources, increase efficiency, maximize campaign results and the company's performance in the market. It's worth noting that when applied well, the strategies also help to create lasting relationships with customers, increase turnover and ensure the company's sustainability and growth.
This is possible because well-planned strategies help the company adapt more easily to market changes, consumer trends and new technologies.
Planning is the key to success
But how do you design and implement effective marketing strategies for medium and large companies?
The first step is planning. After all, without proper planning, marketing actions can be wasted, inefficient or even damaging to the company's reputation.
That's why it's essential:
- Carry out a market analysis, identifying the company's opportunities, threats, strengths and weaknesses in relation to its competitors and its segment.
- Understand the profile and behavior of the consumer, knowing their demographic, psychographic, geographic and behavioral characteristics, their pains, their desires, their expectations and their buying journey.
- Draw up a budget plan for marketing campaigns for medium and large companies, defining the financial, human and technological resources available, the costs involved, the performance indicators and the targets to be achieved.
- Marketing management, monitoring campaign performance indicators such as the number of visitors, leads, customers, sales, revenue, cost per acquisition, conversion rate, among others. This data allows you to assess whether strategies are working or need to be adjusted to achieve better results.
13 effective marketing strategies for medium and large companies
Once you've made a detailed plan, it's time to put into practice the most appropriate marketing strategies for your business.
However, it is worth explaining that there are several options available on the market, but not all of them are efficient for all types of company.
It is therefore important to choose the ones that best suit your target audience, your product or service, your budget and your objectives.
Here are 13 effective marketing strategies for medium and large companies:
1. Create personas
What are personas? In a nutshell, we can define the concept of personas as fictional representations of your ideal customers, based on real data about their characteristics, needs, motivations and behaviors.
Personas help companies better understand who their potential buyers are, what their problems are and how your solution can help them. This makes it possible to segment the target audience and create more personalized, relevant and assertive campaigns for them.
2. Having an online presence
Nowadays, it is essential for companies to have a strong and consistent online presence. Not least because it is on the internet that most consumers research products and services before making a purchasing decision.
That's why you need a professional website or blog that is optimized for search engines. They must have relevant content to attract qualified visitors and generate authority in the market.
3. Choosing the right communication channels
In addition to the website or blog, it's important to be present on the social networks most suited to your target audience, such as Facebook, Instagram, LinkedIn, YouTube, among others. These channels allow you to interact with your followers, disseminate content, offers and news, and strengthen your brand image.
4. Do inbound marketing
Among the various digital marketing strategies for medium and large companies, inbound marketing stands out. The methodology seeks to attract, convert and retain customers through educational, informative and relevant content. Inbound marketing is based on sales funnelwhich is made up of four stages: attraction, conversion, closing and enchantment.
5. Invest in link building
Popular among digital marketingLink building is a technique that consists of getting links from other sites to yours. The aim is to increase the authority and relevance of your domain to search engines.
Link building can be done in two ways. The first is organic, which consists of having quality content referenced by other sites. The second is paid, through partnerships or advertisements.
6. Make strategic partnerships
Have you ever heard of comarketing? As its name suggests, it's a cooperation strategy that consists of joining forces with other companies that have a similar or complementary target audience to yours, but are not direct competitors.
Comarketing can involve different actions in the search for the best results. It is possible, for example, creating content in conjunction with leading companies in the sector, hold events, webinars or live streams. Or offer exclusive discounts or benefits in partnership.
7. Creating content in different formats
In addition to texts, you can diversify the content formats to suit the preferences and consumption habits of your target audience. In this sense, try creating videos, podcasts, infographics, e-books, webinars and more. As well as serving your target audience, you'll also be able to expand your reach to other consumers.
8. Consider the potential of SEO (Search Engine Optimization)
Another tool that is widely used in digital marketing and has great potential for attracting and converting customers: SEO. In principle, this is a set of techniques aimed at improving the positioning of your website or blog in the organic results of search engines such as Google.
The strategy involves aspects such as choosing the most relevant keywords for your business, but it goes beyond that. It also covers optimizing the structure and speed of the site, creating attractive titles and descriptions, using tags and meta tags, among other aspects.
9. Betting on Merchandising
You know when you're watching your favorite soap opera or series and in some scene the characters are using a well-known product on the market, which could be a household appliance, washing powder or breakfast cereal, for example?
This is the technique known as merchandising and consists of displaying the company's products or services in an attractive and persuasive way, whether at a physical point of sale or online. Merchandising aims to stimulate the consumer's interest, attention and desire for the product or service, leading them to make a purchase.
10. Harnessing the potential of social media marketing
This is a universal marketing strategy, meaning that it can be applied by companies of all segments and sizes. It is the technique of using social networks as channels of communication, dissemination and relationship with the company's target audience.
In practice, it uses digital platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, among others, to promote the company's brand, products or services, and generate engagement and relationships with followers.
In this way, social media marketing increases the company's online presence, traffic to the website or blog, generates leads, sales and a loyal, brand-defending community.
11. Don't forget institutional communication
MASTER CIDADANIA - institutional communication is the marketing strategy that helps convey the company's mission, vision, values, objectives and achievements to its internal and external audiences (employees, customers, suppliers, partners, the media and society).
The aim of institutional communication is to build a strong and coherent corporate identity, strengthen the organizational culture, improve the internal climate and increase the trust and loyalty of external audiences.
One of the most important concepts contributing to these goals is the branding (brand management), which consists of creating a unique personality for the company that is recognized and valued by the market.
12. Invest in the influencer marketing trend
A trend among marketing strategies for medium-sized and large companies, influencer marketing consists of hiring people who have influence over your target audience to promote your brand, products or services.
Influencer marketing seeks to harness the power of persuasion, credibility and affinity of influencers to generate more visibility, trust and sales for the company. The influencersThey can be celebrities, bloggers, youtubers, instagrammers, tiktokers, among others.
13. Invest in paid traffic
Paid traffic is a strategy that consists of investing in online ads to attract qualified visitors to a company's website or physical store. Its aim is to increase the company's reach and exposure, segment the target audience, generate leads and sales, measure results and optimize campaigns.
Paid traffic can be used to complement organic traffic and to achieve faster and more specific results. You can use platforms such as Google Ads, Facebook Ads, Instagram Ads and Youtube Ads to create campaigns targeted by keywords, location, age, interests, etc.
How CMLO&CO can help medium and large companies achieve their goals
MASTER CIDADANIA - CMLO&CO is a marketing and advertising agency specializing in helping medium and large companies achieve their business goals. With a team of qualified and experienced professionals, CMLO&CO offers personalized and integrated marketing solutions, including:
- Strategic digital marketing planning
- Development of websites, e-commerces, systems and applications;
- Social media management;
- Creation and management of sponsored campaigns;
- Producing content for different channels;
- Creation and management of the brand's visual identity (branding)
- SEO (search engine optimization);
- Influencer marketing;
- Institutional communication and much more.
CMLO&CO stands out for its focus on results, creativity, innovation, quality, transparency and customer satisfaction. With us, you can count on an agency that understands your needs, your challenges and your opportunities, and is ready to help you achieve your goals.
Talk to our experts and make your company stand out in the market with the best marketing strategies!
