Have you ever wondered how some brands manage to stand out in the market and attract thousands of customers without spending a fortune on paid advertising? If so, you should know that the answer lies in a small acronym, but one of huge importance to the world of online business: SEO.
For those who don't know, SEO stands for Search Engine Optimization, i.e, search engine optimization. It is a set of techniques that seek to improve the positioning of a site in the search engine results pages, such as the Googleand thus increase the organic trafficThe one that doesn't depend on investments in advertising.
But what does this have to do with your brand's visibility? Everything! In this article, we'll explain the importance of SEO in building a strong, recognizable and memorable brand, and how this has a positive impact on increasing sales and business growth. Let's go?
When and how did the concept of SEO come about?
The SEO emerged together with the first search enginesIn the 1990s, internet users began using tools such as Yahoo and Altavista to find information online. At that time, websites were ranked according to the number of times the searched keyword appeared in the content.
Over time, the search engine algorithms have become more sophisticated. They began to take other factors into account, such as relevance, authority, quality and user experience. To give you an idea, today there are more than 200 criteria that influence the positioning of a website on Google, the world's largest search engine.
One of these criteria is the CTR, or Click Through Rate. In theory, this is the percentage of users who click on a result after doing a search. For example, if 100 people search for "how to make cake" and 10 of them click on your site, your CTR is 10%.
Why is this important? The CTR is important because it indicates the level of public interest in your content. The higher the CTR, the more likely you are to attract qualified visitors to your site, i.e. people who are really interested in what you have to offer. And this can turn into more leads, customers and sales.
SEO and branding: two strategies that go hand in hand
However, contrary to popular belief, SEO isn't just for generating organic traffic. It is also a powerful tool for building and strengthening your brand. But what is a brand?
We hear a lot about the concept of a brand, but it's important to know that it's much more than a name, a logo or a slogan.
In fact, a brand is a set of elements that identify and differentiate a company, a product or a service from the rest. It can be considered a promise of value, a personality, a story, an experience.
Having a strong brand means having a unique and recognizable identity that generates trust, credibility and loyalty among consumers. And this is essential to stand out in an increasingly competitive and saturated market.
How can SEO help build a memorable brand?
By optimizing your site for search engines, you improve the usability, navigability and speed of your site, providing a positive experience for users. This increases the chances of them returning and becoming loyal customers.
In addition, you can create relevant, quality content for your target audience with SEO strategies. In this way, you demonstrate authority, knowledge and solutions to the problems and needs of your potential customers, generating value and trust in your brand.
By doing this, you will start to appear in the top positions of search results, increasing the visibility and exposure of your brand. This, in turn, means that your brand will be remembered and preferred by consumers when they need to make a purchasing decision.
The figures prove the importance of SEO for branding. According to a Backlinko studyThe first organic result on Google receives 27.6% of all clicks, while the tenth receives 10 times fewer clicks.
Still on the subject of the importance of SEO for brand visibility, it's worth noting that 75% of internet users never go beyond the first page of results.
This means that if you are not well positioned in the search engines, you are missing out on a great opportunity to showcase your brand to millions of people who are looking for solutions that you can offer.
How to implement SEO strategies in your company?
Now that you know the importance of SEO for increasing brand visibility, you may be wondering: how can I implement SEO strategies in my company?
If you share this doubt, don't worry, because below we're going to give you some practical tips to start optimizing your site and your content for search engines. Check them out!
Research relevant keywords for your business
What are keywords? In a nutshell, we can define them as the terms that users type into search engines to find what they are looking for.
When someone opens a browser and types into a search engine "marketing strategies for medium and large companies", for example, this is the keyword that will guide the tool to show the best results related to that term.
Of course, that was just one example. After all, you have to identify which keywords make the most sense for your business. Once you've done that, you should use them in your titles, subtitles, texts, images and URLs to increase the chances of being found by your target audience.
Understand that SEO goes far beyond keywords
As well as using the right keywords, SEO also involves other technical aspects of your site, such as design, architecture, responsiveness, fast loading, security and indexing.
These factors also influence ranking and user experience. And, of course, they also help to increase the visibility of your brand online.
Create content based on quality, not quantity
The importance of SEO for brand visibility is undeniable, but there's no point in having a good strategy on a site full of irrelevant pages and texts that are unoriginal and of no use to your audience.
Keep in mind that Google values content that offers value and solutions to users, and penalizes content that is shallow, duplicated or plagiarized.
Bet on the Link Building strategy
Getting links from other sites pointing to yours is a way of increasing your brand's authority and popularity. But be careful: the links must be from reliable sites related to your niche. Low-quality or purchased links can damage your positioning.
Rely on SEO experts to improve your brand's visibility
As you've seen, the importance of SEO in increasing your brand's visibility on the internet is indisputable. By optimizing your website and content for search engines, you improve the user experience, demonstrate authority and value, increase exposure and brand recall, and boost the growth of your business.
To do this, however, you need trained and experienced SEO professionals who can plan and execute the best practices to get your site to the top of Google's results.
A great option is to rely on CMLO&CO, a marketing and advertising agency which offers SEO services to increase the visibility of your brand on the Internet and make it appear in the top positions of search engines.
With the help of a highly qualified and multidisciplinary team, we carry out a complete diagnosis of your site and your market and draw up a strategic SEO plan in line with your objectives and goals.
In addition, we carry out the necessary actions to optimize your site and its content, monitor the results and make the necessary adjustments to ensure the success of your campaign.
With CMLO&CO you will attract more qualified visitors, generate more leads, customers and sales, and build a strong and memorable brand in your segment. Talk to our experts and discover in practice the importance of SEO for your business!
