The world is increasingly connected and competitive, and this requires companies to adapt to new consumer demands and constant changes in the digital landscape.
To achieve this, you need to invest in efficient, creative and integrated communication that reaches the target audience on different channels and platforms, generating engagementrecognition and conversion. And that's exactly where the importance of a 360° agency comes in to make your business stand out in the market and increase your brand's visibility.
In this article, we'll explain everything you need to know about this concept and how it could be the solution you're looking for to boost your sales. Check it out!
What is 360° communication?
Before understanding what a 360° agency is, it's important to understand the concept of 360° communication.
This term refers to a marketing approach that aims to create a complete and satisfying experience for the customer, using all available means of communication to convey a single, coherent message about the brand.
360° communication involves everything from traditional actions, such as TV, radio, newspaper and magazine ads, to digital strategies, such as social networks, blogs, websites, email marketing, SEO, SEM, inbound marketing, among others.
It also considers other forms of contact with the customer, such as events, promotions, merchandising, after-sales relations, etc.
The aim is to create synergy between all the communication channels, so that they complement each other and reinforce the brand's image in the consumer's mind.
This way, the customer receives consistent and relevant information about the company at every point of contact. And this, in turn, increases their trust, loyalty and preference.
And 360° agency, what is it?
A 360° agency is one that offers all the services needed to plan, execute and manage a 360° communication strategy for its clients.
In other words, it is capable of meeting all of a company's marketing and communication demands, from creating a visual identity to measuring the results of campaigns.
A 360 marketing company has qualified and experienced professionals in all areas of marketing and communication. This includes, for example, graphic design, copywriting, web design, programming, SEO (Search Engine Optimization) and social media, paid trafficpress office, public relations and much more.
In addition, a 360° agency has a holistic view of the client's business and its market. Thanks to this, it carries out a complete diagnosis of the client's needs, objectives and target audience and draws up a personalized action plan to achieve the best possible results.
To do this, the agency integrates all communication tools into a single project. This ensures that the message is conveyed clearly, creatively and effectively to the target audience.
Why hire a 360° agency?
Hiring an agency with a holistic approach can bring several benefits to your business. Here are some of them:
Comprehensive and integrated marketing strategy
When you hire a 360° agency, you get a complete strategic plan for your business, which takes into account your objectives, your target audience, your market, your competitive advantages and the opportunities that exist.
The agency is also responsible for integrating all communication actions into a single concept, ensuring that your brand has a strong and coherent identity across all channels.
Qualified and experienced professionals in all areas of marketing
You also have a multidisciplinary team that masters all the tools and techniques needed to create and execute your marketing campaigns according to your needs and expectations.
This way, you don't have to worry about hiring, training and managing several suppliers or in-house professionals, which reduces costs and optimizes time.
Focus on campaign results
Another interesting detail about a 360° agency is that it's not just concerned with creating beautiful, creative campaigns. It is also concerned with measuring the results of your actionsusing appropriate tools and indicators for each case.
In this way, it can evaluate the return on investment (ROI) of its strategies and identify the strengths and weaknesses of its campaigns. Based on this data, it can make adjustments and continuous improvements and present detailed reports on the performance of its marketing actions.
Versatility to meet the different needs of your business
It's also worth noting that a 360° agency is able to adapt to market changes and the demands of your business. After all, it has a holistic approach and can offer flexible, customized solutions for every situation.
In other words, it is a strategic partner to launch a new product or service, to publicize a promotion or event, to reinforce your online or offline presence, to manage an image or reputation crisis, among other situations, and can even suggest new ideas and innovations for your business.
Increased customer attraction and retention rates
With a 360° agency, you can increase the chances of attracting and retaining more customers for your business.
This is because the agency knows how to create campaigns that arouse the interest, curiosity and trust of its target audience, using the most appropriate channels for each consumer profile.
It is also capable of creating relationship strategies with your customers, offering a satisfactory experience at every point of contact with your brand.
Monitoring the performance of marketing campaigns
Last but not least, a 360° agency doesn't just deliver ready-made campaigns to the client.
With this strategic partnership, you also have access to periodic reports showing the performance of your marketing campaigns, so you can check whether or not they are achieving the expected objectives.
With this service, you can analyze the most important metrics for your business, such as traffic, leadsconversions, sales, revenue, cost per acquisition, retention rate, customer satisfaction and much more.
But the benefits don't end there. The agency is also always ready to make corrections and optimizations to your campaigns, always seeking to improve your results.
Looking for a 360° agency? CMLO&CO is the solution you need
In this article, you've learned what a 360° agency is and how it can boost your business by offering all the services you need to plan, execute and manage a 360° communication strategy for your clients.
If you're looking for a holistic marketing company that can take care of all your communications in an integrated, creative and efficient way, you need to get to know CMLO&CO.
With more than 12 years' experience in the market and a team of professionals specialized in all areas of marketing and advertising, CMLO&CO serves clients from the most varied segments and sizes, from small and medium-sized businesses to large corporations.
Our mission is to help our clients achieve their business objectives through integrated, effective and innovative marketing strategies. We strive to understand the needs, challenges and opportunities of your business in order to offer customized solutions that generate value for your brand.
Boost your business with a 360° agency that understands the subject. Visit our website, find out more about our services and achieve your goals with our marketing and advertising solutions. Talk to our experts.
