Have you ever wondered what would be the best way to take your company to the next level in the world of communication? In the vast and dynamic universe of marketing and advertising, navigating between the options of a 360 agency, which offers complete solutions, or a specialized agency, focused on a specific skill, can seem like a major challenge for many organizations.
That's why in this article we're going to dive into this crucial debate, unraveling what defines a 360 agency, the role of specialized agencies, the crucial differences between the two and, ultimately, help you decide which is the best choice for your company. Follow along!
360 communication and 360 agency: a comprehensive vision
First of all, let's understand what 360 communication is. It's actually a holistic approach that seeks to integrate various forms of communication to create a consistent and comprehensive brand narrative with your target audience.
As such, it embraces everything from traditional to digital media, including social networks, eventos, assessoria de imprensa , criação de pauta e demais estratégias. O objetivo é criar uma experiência completa e coerente para o consumidor, que reconheça a identidade da marca em todos os pontos de contato.
One agency 360, por sua vez, é aquela que oferece todos os serviços de comunicação necessários para implementar uma estratégia de comunicação 360. Ou seja, ela tem capacidade para planejar, criar pauta, criar campanhas executar e monitorar campanhas em diferentes mídias e canais, atendendo às necessidades específicas de cada cliente.
What does a 360 marketing and advertising company do?
Because it has a comprehensive communication approach that involves both online and offline channels, a 360 agency can do everything from creating the visual identity and the brand positioning to the production of content and advertising pieces for various media, such as TV, radio, newspapers, magazines, billboards, the internet, etc.
O Marketing envolve diversos aspectos importantes, desde a criação de pauta até relações públicas, passando pela estratégia de marketing e assessoria de imprensa
It can also take care of social media management, partnerships with influencers, inbound marketing, SEO (search engine optimization) and various other digital strategies.
In addition, they can organize events, fairs, exhibitions, product or service launches, merchandising actions, among other activities. They can also carry out market research, competition analysis, consumer behavior studies and other actions to help brands achieve their marketing and advertising objectives.
Specialized agencies: depth in focus
Unlike 360 agencies, specialized agencies focus on a specific area, be it advertising, digital marketing, public relations, political marketing, graphic design, among others.
In other words, these agencies hone their skills in a single discipline, becoming specialists in a particular area.
Whether it's SEO, content creation, social media management or other specialties, they provide sharp, customized solutions to meet a company's specific demands.
What does a specialized agency do?
A specialized agency offers more personalized and targeted services for your target audience, with in-depth knowledge of the market, trends and best practices in your segment. Its main focus is on differentiation for quality and expertise in its field.
360 agency vs. specialized agencies: crucial differences
The main difference between a specialized agency and a 360 agency is the scope of the services offered.
While a 360 agency covers all possible communication channels, a specialized agency focuses on one or a few specific channels. This, however, implies advantages and disadvantages for each type of agency.
Advantages and disadvantages of 360 agencies
A great advantage of the 360 agency is that it can offer a more efficient solution. comprehensive and integrated for a company's communications, without the need to hire several different suppliers.
What's more, it can make it easier to adapt campaigns to different media and formats, while maintaining the coherence of the message and brand identity.
However, it's not all flowers and this approach also has its drawbacks.
One of them is that a professional 360 agency has to deal with a wide variety of demands and skills, which requires a team of professionals and robust resources. As a result, it can cost more than a specialized agency.
Advantages and disadvantages of specialized agencies
One of the advantages of a specialized agency is that it can offer a more personalized and targeted service to your target audience, with greater knowledge and experience in your segment. It can also be more affordable than a 360 agency, as it involves fewer professionals and resources.
However, you need to be careful, as it may not meet all of a company's communication needs, requiring the hiring of other complementary suppliers.
What's more, a specialized agency may find it difficult to integrate your campaigns with other communication channels, which could lead to inconsistencies in the message and brand identity.
Benefits of having a 360 agency
Relying on an agency that adopts 360 communication can bring several benefits to your company, such as:
- Increase the reach and visibility of your brand, reaching different audiences and consumer profiles on various communication channels;
- Strengthen your brand's image and reputation by creating a consistent and coherent experience for your audience at all points of contact;
- Optimize your company's time and budget, avoiding dispersion and duplication of efforts and resources with several different suppliers;
- Improve the return on investment (ROI) of your campaigns by monitoring and measuring the results across all communication channels.
Which is the best choice for your company?
The choice between a 360 agency and a specialized agency depends on a number of factors:
- Your company's communication objectives and strategies;
- The profile and preferences of your target audience;
- The size and segment of your market;
- The level of competition and differentiation of your brand;
- The availability of your company's time and resources.
As you can see, there is no single or definitive answer to this question.
After all, each type of agency has its advantages and disadvantages, and it's up to you to assess which one best suits your needs and expectations.
The important thing is that you choose a marketing and advertising company that is able to understand your business, your audience and your market, and that offers creative, efficient and innovative solutions for your communication.
Regardless of whether you choose a 360 or specialized approach, relying on a marketing and advertising company like CMLO&CO can be crucial.
With a customer-centric communicationCMLO&CO offers customized solutions to create lasting and effective connections with its audience, and is recognized for the creativity, quality and efficiency of its projects, which generate concrete results for its clients.
CMLO&CO is more than a agency 360. We are a strategic partner who understands your needs, your challenges and your objectives, and who can transform your business through communication. Contact us and find out more about our services.
