Have you ever wondered what marketing agencies can do for your company on the Internet? Much more than having a website, blog or presence on social networks, having a digital presence Consolidation is an excellent strategy for attracting and retaining customers.
Knowing this, in this article we will explain what it is online presencewhy it is important for companies and how to succeed in the virtual environment. We'll also show you the role of marketing agencies in building the online presence of corporations and how the CMLO&CO can help you on your journey. Let's go?
What is digital presence?
Digital presence or online presence is the way your company positions itself and relates to the public on the Internet. It is therefore the set of strategies, channels, content and actions aimed at increasing your brand's visibility, reputation and authority in the virtual environment.
In other words, having a digital presence means being where your potential customers are, offering relevant content, solutions to their problems and business opportunities.
Importance for companies
Having a strong digital presence is essential for companies that want to stand out in today's market. This is because the internet has changed consumer behavior, who now use the web to research, compare and buy products and services. Here's some data to prove it:
- According to the survey ICT Households 202384% of Brazilians use the internet, which is equivalent to 156 million people.
- According to a Data.AI surveyAccording to the survey, Brazilians spend more than 5 hours a day online. According to the survey, Brazil is in second place in the ranking of countries that spend the most time online in the world, second only to Indonesia.
- According to Webshoppers reportIn the first quarter of 2023, online sales in Brazil grew by 6% compared to the same period last year. This means that in the first three months of 2023 alone, more than 50 million people shopped online.
These figures show that having a presence online can improve your company's results in many ways, such as:
- Increase the visibility and recognition of your brand;
- Attracting and retaining customers;
- Generate authority and credibility;
- Expanding the reach and market;
- Optimize costs and return on investment.
How to have an online presence?
To have an effective digital presence, you need to plan and execute a series of strategies that range from creating your website to analyzing your results. Here are the 7 best strategies for ensuring a good online presence:
1. Create a professional and optimized website
Your website is your shop window on the Internet, so it must be beautiful, functional, fast and responsive (adaptable to different devices).
In addition, it must follow good SEO (Search Engine Optimization) practices, which are techniques for improving the positioning of your site in search engines such as Google.
2. Produce quality content
Produce relevant content is one of the most popular and practiced actions among marketing agencies. After all, the strategy is an excellent way of attracting and engaging your audience on the internet, offering useful, educational and relevant information.
Versatile, the technique allows you to create content in different formats. You can, for example, produce texts, videos, podcasts, infographics, e-books, among other content, and distribute it on different channels, such as blogs, social networks, entertainment and education platforms, among others.
3. Be on social media
The darlings of marketing agencies, social networks are essential platforms for communicating with your audience, promoting your brand and generating relationships.
To do this, however, you need to choose the most suitable social networks for your business and your customer. In addition, you must create a content strategy that is interesting, interactive and frequent.
4. Invest in online advertising
Also called paid traffic, online advertising is a way of boosting your digital presence, increasing traffic to your site, generating leads (potential customers) and sales.
The aim of online ads is to increase your reach quickly and effectively by creating targeted campaigns for your target audience on platforms such as Google Ads, Facebook Ads or Instagram Ads.
5. Do e-mail marketing
Email marketing is one of the oldest and most effective marketing strategies. It consists of sending personalized messages to your contacts, with the aim of nurturing the relationship, educating them about your product or service and stimulating purchases.
6. Create a referral program
The referral program is a strategy that consists of encouraging your satisfied customers to refer your company to other people, in exchange for some benefit, such as a discount, gift or cashback, for example.
This is a way of expanding your digital presence through word of mouth, which is one of the most effective ways of spreading the word. This way, you can expand your customer base, reduce acquisition costs and increase trust in your brand.
7. Monitor and analyze your results
Finally, it is essential that you monitor and evaluate your results, to find out whether your marketing strategies are working, what the strengths and weaknesses are, and what can be improved.
To do this, you should use tools such as Google Analytics, Google Search Console and Facebook Insights, which provide data and metrics on your online performance. With this information, you can make more assertive decisions in favor of your business.
The role of marketing agencies in building companies' online presence
As you can see, having an online presence involves many steps and requires a lot of planning, execution and follow-up. It can therefore be very challenging to put all these strategies into practice and manage them alone.
This is precisely where marketing agencies come in, companies that specialize in creating and implementing the best solutions for their clients, using the best tools, techniques and professionals on the market.
The role of marketing agencies is to help companies build a solid and efficient online presence, according to their objectives, audience and market, by offering the following benefits:
Saving time and money
By hiring a marketing agency, you can devote yourself to your company's core business. After all, you don't have to worry about hiring, training and managing an in-house marketing team, or investing in tools and infrastructure.
Access to professionals and specialized tools
Marketing agencies have professionals who are trained and up-to-date on the best practices and trends in digital marketing. They also have access to advanced and reliable tools to create and manage your campaigns.
Focus on results
By hiring a marketing company, you can define your objectives and goals, and monitor the results through reports and indicators. The agency is responsible for delivering the expected results, guaranteeing a return on investment.
Strategic vision
In addition to all the benefits mentioned above, you have an external and impartial view of your business, which can help you identify your needs, opportunities and threats.
Measurable and optimized results
It's worth noting that marketing agencies work on the basis of data and metrics, and not on the basis of guesswork. This, in turn, guarantees more transparency and precision in the results. They are also always looking for ways to optimize their strategies, testing new ideas and solutions to improve their performance.
More visibility and competitiveness
Finally, it's worth pointing out that marketing agencies know how to create and execute strategies that will increase your visibility on the internet, generate more traffic, leads and sales for your business. This way, you can stand out from the competition, win more customers and grow.
Why rely on CMLO&CO?
Now that you know what marketing agencies can do for your company on the Internet, you may be wondering: which agency to choose? The answer is simple: the CMLO&CO.
CMLO&CO is a marketing and advertising agency that offers complete and personalized solutions for your business. With over 12 years' experience in the market, our mission is to help companies build a strong and profitable digital presence through creative, innovative and efficient strategies.
To do this, we have a multidisciplinary and qualified team that masters the main marketing tools and techniques. To help your company grow on the internet, we offer the following services:
- Creation of websites, blogs, e-commerces and applications;
- Social media management;
- Content production;
- SEO and online ads (paid traffic);
- Influencer marketing;
- Performance marketing;
- And much more!
If you want to have a successful online presence and boost your business on the Internet, don't waste any time. Entact CMLO&CO today and request a no-obligation quote.
