Redes sociais C3
SOCIAL • VAREJO
Briefing
Shopping Center 3 sought to CMLO&CO with the aim of increasing the mall's sales by crossing on and off, promoting the brand in a strategically geolocated way to stand out from competitors and developing seasonal campaigns for dates that are important to retailers. The challenge was to create digital visual communication and performance campaigns and printed materials that would stand out and develop a strategic omnichannel media plan.
Solution
We developed all the planning and implemented geolocalized campaigns for each of the channels, considering Google, Meta and Waze. We structured a robust campaign calendar to cover all the retail seasonal dates and produced visual communication on and off that effectively spoke to the target audience, conveying the objectives of the actions and bringing better results. Increasing the relationship between consumers, stores and the mall.
Results
We had significant results on all the networks, especially the click-through rate (CTR) on Google Ads, which reached 35%. With all the cross, online and offline actions to make the mall an omnichannel case, we managed to increase the flow of the mall and reach more than 5 million people in a very restricted radius of qualified customers on Paulista Avenue in São Paulo.
