CMLO&CO

REBRANDING Briefing Evolution is constant, and it is with enthusiasm that we present the transformation of Camelo Digital to CMLO&CO. This rebranding journey is not just a name change, but also a significant expansion of our proposition. Over the course of 10 years, we have built a solid foundation as Camelo Digital, but we felt the need [...]

Studio Relce

Branding Studio Relce BEAUTY - BRANDING Briefing Studio Relce, an enterprise in the beauty sector, was looking to consolidate its visual identity and strengthen its position in the market. The challenge was to create a brand that reflected the studio's core values: innovation, elegance and care. It was crucial to develop a unique approach to cohesively communicate [...]

Nestlé Health Science

Social media Nestlé Health Science FOOD - BRANDING Briefing During the pandemic, Nestlé Health Science presented a pioneering challenge in Brazil: to launch the Nutrition Ambassadors Program. This innovative program offered a new opportunity for people to generate additional income without leaving home just from their mobile devices. Participants had the task [...]

Marriet

Social networks Marriet BEAUTY - BRANDING Briefing Marriet was faced with the challenge of creating a naming and visual identity that captured all the brand's essential attributes: seriousness, elegance, fashion and modernity. The aim was to develop a unique and striking image, capable of cohesively conveying the company's values and attracting [...]

Herfeu

Social networks Herfeu BELEZA - BRANDING Briefing In order to achieve success in the fashion market, the Herfeu brand set itself the challenge of creating a unique and impactful visual identity, capable of expressing seriousness, fashion, timeliness, elegance and professionalism. The idea was to develop a brand that communicated with the A audience and had a typography [...]

Royal Magic

Social media Royal Magic BEAUTY - BRANDING Briefing Royal Magic had the objective of creating a visual identity that encompassed all the brand's attributes: cheerful, elegant, friendly, playful, up-to-date, creative, reliable and professional. The brand also needed to arouse the desire of children and communicate with their parents in order to get them to [...]

HNSP

Social media HNSP BRANDING - HEALTH Briefing The Nossa Senhora dos Prazeres Hospital in Lages, Santa Catarina, had the challenge of transforming its historic, century-old brand. Previously, its visual identity was considered rudimentary and classic, and the aim was to make it modern and timeless. The hospital was looking for a creative approach that would honor its tradition, but [...]

Gemini

Social networks Gemini BEAUTY - BRANDING Briefing Gemini, a vegan cosmetics company, faced the challenge of developing its visual identity and positioning as a company. The aim was to create a visual identity that reflected the brand's main attributes: being human, ecological and modern. It was necessary to focus on developing a unique and impactful approach [...]