Redes sociais Herfeu
BELEZA • BRANDING
Briefing
To achieve success in the fashion market, the Herfeu brand set itself the challenge of creating a unique and impactful visual identity, capable of expressing seriousness, fashion, timeliness, elegance and professionalism. The idea was to develop a brand that would communicate with the A audience and have modern typography and a versatile logo, to convey a sophisticated and contemporary image and win the preference of consumers, who value excellence and elegance in the way they dress.
Solution
The CMLO&CO carried out an in-depth analysis of the brand's attributes, highlighting its seriousness, fashion, timeliness, elegance and professionalism. By getting to know Herfeu's target audience, we were able to direct the creation so that the new brand would establish a solid and welcoming bond with them. Through careful choice of colors, modern typography and strategic graphic elements, we ensured that the visual identity conveyed sophistication and contemporaneity, while remaining consistent and adaptable in all applications.
Results
The renewal of Herfeu's brand resulted in an authentic and trustworthy image, which made it stand out significantly in the competitive fashion market. There was a significant increase in reach and engagement on digital platforms and local events. The emotional connection established generated greater identification with the public, boosting conversions and customer loyalty. The perception of maturity reinforced confidence in their products, reflected in a notable growth in the company's sales.
