Branding
that communicates,
enchants and sells
that communicates,
enchants and sells
Branding
In CMLO&COOur branding experts are ready to create an unparalleled visual identity that is deeply aligned with your company's values. Our goal is to convey a consistent message, telling a story, capturing the attention and preference of your audience.
From the design to the definition of visual guidelines, tone of voice and brand planning, our approach is meticulously strategic. We ensure that your brand not only stands out, but also creates a strong emotional connection with your customers. With over 12 years' experience and a dedicated team of more than 35 professionals, we are committed to turning your vision into an impactful reality in the marketplace.
Naming
The common ground
among all brands
success is a concept
solid, clear and attractive.
The common point between all successful brands is a concept
solid, clear and attractive.
Choosing the right name is crucial to establishing an immediate and powerful connection with your audience. We work to create namings that not only resonate with the values and essence of your brand, that also stand out in a competitive market, but that are original and unlike any other on the market. We understand that a memorable name is the first step to building a strong and recognizable brand presence.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Name styles;
- Long list;
- Final list;
- Availability of names.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Types of name;
- Long list;
- Final list;
- Availability of names.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Types of name;
- Long list;
- Final list;
- Availability of names.
Brand Strategy
Generating unlimited value your brand and making the sale more attractive.
Generating
unlimited value
your brand and making the sale more attractive.
We create what will guide your company for years to come. Using techniques and a deep understanding of your audience, we look at your brand in a holistic way where we go beyond just creating the visual identity, but rather capture the essence of the brand and dictate the strategies that will have a real and efficient impact on sales. Our aim is to ensure that every aspect of your branding works in harmony to tell your brand's story in a compelling and memorable way.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
Brand Identity
We don't just
logos. We create
identity, we develop
experiences.
We don't just make logos.
We create identity,
we develop experience.
We don't
just logos.
We create identity,
we develop experience.
We focus on creating a complete visual experience, not just a logo. We understand that a strong visual identity reflects the essence and values of your brand and is replicated across different channels, shapes and forms. Connecting emotionally with the public and having that "WOW" aspect when the brand is seen. This is our main goal, to create something that is truly incredible in the eyes of the public, but also in the eyes of our client, because you have to fall in love with your brand.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
Creation stages
01.
Briefing
Creating an appropriate and targeted branding project is only possible when you have a lot of information at hand. That's why we're going to collect and study all the information about your business, its objectives and challenges.
02.
Research
We will carry out a market study to map out strategy, visual elements, as well as analyzing possible competitors and what is or isn't well regarded by the market. In this research, we will understand the general context of the brand in the market in which it operates.
03.
Creation
Time to get creative. We will use the information from the briefing and research to start creating. Our creatives will translate the company's culture and vision into a unique design. This is the time to doodle, experiment and test. All with the aim of creating an exciting result.
04.
Delivery
Once the project has been approved, we prepare everything for delivery. Logo in all versions, colors, manual with specifications for use, files ready for printing and finally the brandbook that will be your brand's guide from now on.