Modern social networks

EDUCATION - SOCIAL

Briefing

Moderna sought to CMLO&CO with the aim of reaching a segmented audience of public school teachers and coordinators. The aim was to help them choose textbooks and literature for different stages of education, as part of the PNLD (National Textbook Program). The challenge was to reach these public elementary school teachers effectively, providing relevant and engaging information so that they would choose Moderna as the best option for their educational institutions.

Solution

We developed all the planning, with strategic executions and complete communication and performance campaigns. Our focus was on using digital media formats such as Google Ads, Meta Ads and programmatic media to obtain effective results. We implemented strategies to reach an ultra-segmented audience in an assertive and engaging way, extending the brand's reach and improving interaction with consumers. Our integrated approach provided a unique and impactful experience, guaranteeing a relevant and consistent presence in the digital environment.

Results

We achieved 20,000 book downloads during the campaign, impacting 11 million people and improving 60% compared to previous campaigns. In the end, thanks to the work of CMLO&COModerna was chosen as the official publisher for public elementary school textbooks, becoming the publisher with the most books chosen in Object 3 - PNLD 2021, which generated a lot of sales. Editora Moderna renewed its partnership with the CMLO&CO after these results, working together for three years.