If you have a company and want to increase your sales, you've probably already hired or thought about hiring a marketing company. But how do you know if the agency you've chosen is really delivering the results you expect? And if not, how do you know if it's time to change marketing agency?
In this article, we'll help you answer these questions and show you why the CMLO&CO is the best option for your business. Are you curious? Then read on!
What to expect from a marketing agency?
Before thinking about change marketing agencyLet's take a look at what you should expect from your current company.
In general, a marketing agency is a company that specializes in planning, creating and executing communication actions to promote your brand, your products and your services. It must therefore be able to:
- Understand their needs, their challenges and their objectives;
- Proposing creative, innovative and efficient solutions for your business;
- Offering a personalized, transparent and agile service;
- Present measurable and consistent results;
- Always being up-to-date on market trends and best practices;
- Increase your brand's visibility and reputation in the market;
- Attracting and retaining potential customers;
- Generating qualified leads and converting them into sales;
- Measuring and analyzing campaign results.
10 signs that it's time to change marketing agencies
If your marketing agency is not meeting the above requirements, it may be time to look for a new partner. Here are some signs that your agency isn't delivering what you need:
1. The agency doesn't understand its target audience and doesn't segment its campaigns
One of the main factors in the success of a marketing strategy is to know your target audience's profile, needs and preferences well.
If your agency you don't do proper research, you don't segment your campaigns and you don't personalize your messages, unfortunately you're wasting time and money.
2. No creativity
The market is increasingly competitive and demanding, and you need to stand out from the competition.
To do this, however, you need to be creative in order to create relevant, original and attractive content for your audience.
If your agency only copy what others do, use ready-made templates and don't come up with innovative ideas, we have bad news for you: you're falling behind.
3. Does not act transparently
Do you trust your agency? Do you know exactly what they do, how much they charge and what results they deliver?
If the answer is no, you have a problem and it may be time to change your marketing agency.
After all, a good company should be transparent with its clients, show detailed reports of its actions, explain the costs involved and prove the return on investment.
4. The marketing agency doesn't communicate well with you
Communication is essential for a successful partnership between client and agency. Therefore, you need to be aligned with your agency, know what it is doing, give feedback and receive guidance.
If your agency is slow to reply to your emails, doesn't answer your calls and doesn't keep you informed about the progress of projects, it's time to rethink the partnership.
5. Lacks commitment
Do you feel that your agency cares about your business? Do you notice that they strive to meet your expectations and overcome your challenges? Do you see that it constantly seeks to update and improve itself?
If the answer is no, it's another sign that you need to change marketing agencies. Especially since a good agency must be committed to its clients, show an interest in their success and always strive for excellence.
6. The agency has no flexibility
The marketing world is constantly changing. As such, you need to adapt to new trends, technologies and consumer behavior.
If your agency is rigid, resistant to change and inflexible to your demands, your campaigns are certainly being limited.
A good marketing company must have the flexibility to change strategy when necessary. And whenever necessary, test new tools to meet your specific needs.
7. No strategic vision either
Do you know what your marketing strategy? Do you know how it relates to your business plan? Do you know what the targets, indicators and deadlines are?
If your marketing company current one doesn't help you define, monitor and evaluate your objectives, doesn't have a holistic and integrated view of your business and doesn't guide you on the best practices in the market, it's not for you.
8. The marketing agency doesn't deliver the results it promises
The eighth sign that it's time to change marketing agencies is a lack of results and return on investment.
Keep in mind that your current agency needs to generate value for your business, with clear and measurable performance indicators.
If your agency doesn't increase your traffic, your engagement, your sales, your profit and your growth, it's not fulfilling its role.
What's worse, an agency that doesn't deliver results and a return on investment can negatively affect your turnover, your market and your future.
9. Acts with a lack of quality and professionalism
The penultimate sign that it's time to change marketing agencies is the company's lack of quality and professionalism.
Your agency needs to deliver a service of excellence, with high standards of quality, ethics and responsibility.
If your agency makes frequent mistakes, delays deadlines, breaks agreements, flouts regulations and doesn't fulfill its commitments, it is damaging your image.
An agency that lacks quality and professionalism can jeopardize your reputation, credibility and trust.
10. Not aligned with your objectives
Finally, it's worth pointing out that a good marketing agency must understand your objectives and create customized strategies to achieve them.
In other words, if your agency doesn't bother to get to know your target audience, your market, your competitive edge and your goals, it's not doing a good job. And, of course, wasting time and money on actions that don't generate results.
Why switch to CMLO&CO?
If you identify with any of these signs, it's time to change marketing agencies. Or rather: it's time to switch to CMLO&CO!
CMLO&CO is a marketing and advertising agency which was born with the aim of transforming the market through creativity, innovation and technology. As such, it offers complete and integrated solutions for your company's marketing, from planning to execution.
Check out some of our services below:
- Creation of websites, blogs, landing pages, online stores and applications;
- Social media management;
- Content production, graphic design, podcasts and video;
- Performance marketingsuch as SEO, Inbound Marketing, Merchandising, Google Ads, Facebook Ads, Instagram Ads, Youtube Ads and LinkedIn Ads;
- Branding;
- Influencer marketing;
- And much more.
Then you'll be pleased to know that CMLO&CO has a multidisciplinary team made up of qualified, experienced professionals who are passionate about what they do.
It also offers a unique service that seeks to understand your pains, dreams and objectives. Through an agile methodology, it delivers fast, effective and lasting results.
As you can see, CMLO&CO is more than a marketing agency. It's a partner that will help you achieve the success you deserve. Want to know more? Then contact us and request a free quote. Come and be a CMLO&CO too!
