Branding: that communicates, engages and sells
Branding
AT CMLO&COour branding experts are dedicated to creating an unparalleled identity that is deeply aligned with your company's values. Our goal is to deliver a consistent message that tells your brand's story, captures attention, and earns your audience's preference.
From designing and defining visual guidelines to shaping the tone of voice and strategic brand planning, our approach is meticulously executed. We ensure your brand not only stands out but also forges a strong emotional connection with your customers. With over 12 years of experience and a team of more than 35 dedicated professionals, we are committed to turning your vision into a powerful and impactful reality in the marketplace.
Naming
The common thread
among all successful
brands is a
solid, clear, and attractive concept.
The common point between all successful brands is a concept
solid, clear, and attractive concept.
Choosing the right name is essential for establishing an immediate and powerful connection with your audience. We focus on creating names that not only reflect the values and essence of your brand but also stand out in a competitive market. Our goal is to craft names that are original and unlike any other, ensuring that your brand leaves a lasting impression. We understand that a memorable name is the cornerstone of building a strong and recognizable brand presence.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Types of name;
- Long list;
- Final list;
- Availability of names.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Types of name;
- Long list;
- Final list;
- Availability of names.
- About;
- Project objectives;
- Project challenges;
- Personality;
- Competitors;
- Types of name;
- Long list;
- Final list;
- Availability of names.
Brand Strategy
Generating unlimited value for your brand, enhancing the appeal of your products or services.
Generating
unlimited value
for your brand, enhancing the appeal of your products or services.
We create comprehensive brand strategy that will add value to your company for years to come. By utilizing advanced techniques and deeply understanding your audience, we approach your brand holistically. We don't just create a visual identity; we capture the essence of your brand and develop strategies that have a real and effective impact on sales. Our goal is to ensure that every aspect of your branding works in harmony, telling your brand's story in a compelling and memorable way.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
- Objective;
- Brand concept;
- Brand personality;
- Brand platform;
- Verbal universe;
- Visual universe;
- Message and tone of voice;
- Mission, vision and values;
- Brand archetype;
- Slogan and tagline;
- Definition of positioning.
Brand Identity
We don't just do
logos. We create
identity, we develop
experiences.
We don't just make logos.
We create identity,
we develop experience.
We don't
just logos.
We create identity,
we develop experience.
We focus on creating a comprehensive visual experience that goes beyond a simple logo. We understand that a strong visual identity reflects your brand's essence and values, seamlessly integrating across various channels, shapes, and forms. Our aim is to connect emotionally with the audience and evoke that "WOW" factor whenever your brand is encountered. We strive to create something that is not only truly remarkable in the eyes of the public but also resonates with you, the client. After all, you should fall in love with your brand too.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
- Logo;
- Typography;
- Brandbook;
- Semantic differential scale;
- Conceptual moodboard;
- Value proposition;
- Color palette;
- Online and offline applications;
- Final result.
Creation stages
01.
Briefing
To create a precise and impactful branding project, we gather and analyze extensive information about your business, its objectives, and challenges. This foundational step ensures we understand your needs fully.
02.
Research
We conduct a comprehensive market study to develop a strategy and identify visual elements. This includes analyzing competitors and understanding market perceptions. Our research helps us grasp the overall context in which your brand operates.
03.
Creation
This is where creativity comes into play. Leveraging insights from the briefing and research, our creative team translates your company's culture and vision into a distinctive design. This stage involves brainstorming, experimenting, and testing to create outstanding results.
04.
Delivery
After project approval, we prepare all deliverables. This includes providing the logo in various formats and colors, a usage specification manual, print-ready files, and a comprehensive brandbook to guide your brand's future.
