Redes sociais HNSP
BRANDING • SAÚDE
Briefing
The Nossa Senhora dos Prazeres Hospital in Lages, Santa Catarina, had the challenge of transforming its historic, century-old brand. Previously, its visual identity was considered rudimentary and classic, and the aim was to make it modern and timeless. The hospital was looking for a creative approach that would honor its tradition but convey a contemporary image, reflecting its evolution and excellence. The new concept should reflect the institution's evolution, highlighting its excellence in healthcare services.
Solution
To achieve this goal, we worked on creating a new visual identity and repositioning the brand. We focused on revitalizing the brand, preserving its essence but adapting it to contemporary standards. We appropriated the acronym HNSP to build the new design and positioning for the evolution of the brand, making it easier to visualize and apply and strengthening its relevance and connection with today's public, while still carrying the history and tradition that make it unique.
Results
The branding and repositioning of the HNSP has brought a sense of modernity, preserving its essence and adapting it to contemporary standards. The new design reflects the evolution of the brand and the hospital, strengthening its relevance and connection with today's public, without losing the history and tradition that make it unique. The brand conveys its message in an authentic and impactful way, ensuring the success of the repositioning in the market and becoming a case study in the health sector.
