Redes sociais Kiko Milano
BEAUTY • SOCIAL
Briefing
Italian cosmetics brand Kiko Milano faced the challenge of expanding its presence in the Brazilian digital market. The aim was not just to increase reach and visibility, but to establish an authentic and lasting connection with the local public. It was looking not only for recognition, but also to understand acceptance in its areas of activity in Brazil. Aiming not just to expand, but to consolidate the brand, aiming for a solid relationship with the Brazilian public in its various regions.
Solution
MASTER CIDADANIA - CMLO&CO adopted a Performance strategy focused on boosting Kiko Milano's digital presence. The actions included creative analysis, boosting and AB testing, with the aim of increasing audience engagement and growing the pages as quickly as possible. Detailed data analysis was implemented to ensure the effectiveness and targeting of the campaigns. This multidimensional approach highlighted the brand on digital platforms, reaching and engaging a wider audience.
Results
The partnership CMLO&CO and Kiko Milano generated remarkable results. The brand saw a 411% increase in reach, with 8 million impressions and 1.5 million views on TikTok. It reached its target of 500,000 Instagram followers by the end of 2023, two months ahead of schedule. The brand reached 21 million people on the network, with 700,000 people engaged. These results led to two renewals with CMLO&CO and key strategic decisions for the business in Brazil.
