Redes sociais Marriet
BEAUTY - BRANDING
Briefing
Marriet was faced with the challenge of creating a naming and visual identity that captured all the brand's essential attributes: seriousness, elegance, fashion and modernity. The aim was to develop a unique and striking image, capable of cohesively conveying the company's values and attracting its target audience. To create both the name and the logo, a quick, simple and modern representation was sought that aligned with the brand's proposal, guaranteeing a current and sophisticated approach.
Solution
We focused our efforts on creating a name and visual identity that conveyed the brand's characteristics and added a modern touch. We paid special attention to developing the brand and its attributes, conducting targeted research that gave us valuable insights into how the brand could more effectively welcome and engage with its audience. Based on the information gathered, we created a new communication and brand positioning aimed at establishing an authentic and meaningful connection with its audience.
Results
After implementing the naming and visual identity, Marriet achieved remarkable results. The brand conveys a serious, elegant, modern and fashionable image, reflecting the essence of the company. Thorough analysis ensured the accuracy of the identity developed. The strategies emphasized these characteristics, establishing an authentic and meaningful connection with the target audience. The new identity strengthened the brand in its development process, consolidating its reputation and attracting new business opportunities.
