Digital strategy Operation Smile
HEALTH • PERFORMANCE
Briefing
The Operation Smile, an organization dedicated to transforming lives through corrective surgery for cleft lip and palate, sought out the CMLO&CO to boost its digital presence. The challenge consisted of raising awareness online, promoting inclusion on social networks and boosting the growth of its digital platforms. CMLO&CO is committed to aligning effective digital strategies with Operação Sorriso's noble mission, promoting positive impact and meaningful engagement on digital platforms.
Solution
The CMLO&CO developed a comprehensive approach to meet the needs of Operation Smile. We implemented customized digital marketing strategies to increase online visibility, promoted inclusive social media campaigns to broaden participation and adopted specific tactics to boost the growth of the organization's digital platforms. Our focus was to align each action with the organization's altruistic purpose Operation Smile.
Results
The partnership between CMLO&CO and Operation Smile resulted in notable impacts. We recorded a significant increase in online awareness, promoted effective inclusion on social networks and saw substantial growth on the organization's digital platforms. The results have not only strengthened the digital presence of Operation Smile but also contributed to concrete advances in its humanitarian mission. This case reflects CMLO&CO in translating challenges into tangible results, always aligned with noble causes.
