Redes sociais Royal Magic
BEAUTY - BRANDING
Briefing
Royal Magic had the objective of creating a visual identity that encompassed all the brand's attributes: cheerful, elegant, friendly, playful, current, creative, reliable and professional. The brand also needed to arouse the desire of children and communicate with their parents in order to get them to buy. It also needed to be an aesthetically pleasing brand, as there would be a lot of media involved on YouTube channels, since the creator is Luccas Neto, one of the biggest influencers for kids.
Solution
In this process, we focused on developing the brand and its visual attributes. We carried out detailed research, involving competitors and field research, with an emphasis on children and parents of children, to understand how the brand could welcome and engage with this audience. The information gathered guided the creation of the brand, communication and positioning. The aim was to ensure that the brand conveyed the right message and established an authentic and meaningful connection with its audience.
Results
After implementing the new brand, Royal Magic applied it to its digital and physical channels. The brand stood out in the market, conveying a cheerful, elegant, friendly, playful, current, creative, reliable and professional image. The more effective connection with the public resulted in a significant increase in engagement and new customers. The strategies, based on detailed research, ensured that the message was conveyed assertively, strengthening Royal Magic's reputation as a reliable and innovative brand.
