Branding Embracred
FINANCE • BRANDING • TECH
Briefing
The EMBRACOM, in his journey towards a revitalized identity, he found in the CMLO&CO a strategic partner. The desire for a new identity connected to its evolution led to a remarkable collaboration. A CMLO&COwith its customer-centered approach, has carried out active listening, alignment of ideas and tireless efforts to translate the values of the EMBRACOM. The focus was to create a young and innovative identity for the EMBRACRED its new digital finance arm, while maintaining the essence of its parent brand, the EMBRACOM.
Solution
The CMLO&CO, known for its commitment to results and excellence, delved deeply into the essence of EMBRACOM. We have developed a unique identity that reflects the modernity of the EMBRACRED and integrates harmoniously with the EMBRACOM. The aim was to create a consolidated brand, maintaining the values and essence that define the company EMBRACOM as a benchmark in the financial sector.
Results
The partnership between EMBRACOM and CMLO&CO resulted in a new and engaging identity. A EMBRACRED now stands out as an innovative digital financial brand, maintaining the solidity and trust associated with the EMBRACOM. The success of this project reinforces CMLO&CO in delivering work of excellence, providing not only a renewed visual identity, but also a strong positioning for the company EMBRACOM in the digital financial landscape.
