Digital strategy Red and White Radio Taxi
AUTOMOTIVE • PERFORMANCE
Briefing
The CMLO&CO faced the challenge of boosting the transportation app Red and White Radio Taxi and overcoming the monopoly of Uber and 99. The agency developed a comprehensive strategy, including an SEO overhaul, social media campaigns and Google ADs, to strategically reposition the company Red and White Radio Taxi in the transportation market. The aim was to gain a significant share of users by challenging established competitors.
Solution
The CMLO&CO developed a comprehensive strategy to reposition the Red and White Radio Taxi in the transportation market. The SEO overhaul optimized online visibility, while social media campaigns and Google ADs were created to reach potential customers effectively. The strategic approach of CMLO&CO focused on overtaking consolidated competitors, resulting in a significant increase in user flow.
Results
The partnership between CMLO&CO and Red and White Radio Taxi generated exceptional results. The 39% increase in user flow and a net profit of 49% underline the success of the strategic repositioning. In such a competitive market and with so much money from competitors, the Red and White Radio Taxi has reaped significant results to date with the SEO positioning we built. This case shows that no challenge is too great for CMLO&CO and that, here, we don't try, we make it happen!
