Digital strategy Cipalam
RETAIL • PERFORMANCE
Briefing
The CMLO&CO has taken on the challenge of expanding the market penetration of Cipalam, a steel industry in Minas Gerais with deliveries all over Brazil. With a focus on locksmiths, construction companies and building material stores, we developed effective campaigns on Google and Meta ADs. We also implemented inbound marketing and social media strategies to strengthen the company's presence Cipalam on the national scene and increase conversions.
Solution
The CMLO&CO has drawn up a comprehensive strategy for Cipalam using specific traffic campaigns to reach the target audience. We implemented inbound marketing tactics to attract and nurture leads and also implemented sales processes to follow up on leads and generate more results. The integrated strategy between social media, traffic, automation flow and the sales team was key to building the brand's reputation.
Results
The partnership between Cipalam and CMLO&CO resulted in a significant expansion of market presence and an increase in sales. The integrated strategies between marketing and sales have contributed to generating an ROI of 18, i.e. for every R$ 1 invested, Cipalam earned R$ 18. This case not only highlights the success of the strategies implemented, but also highlights the capacity of Cipalam to stand out in the competitive steel industry.
