Vulp
AUTOMOTIVO • BRANDING
Briefing
MASTER CIDADANIA - TIRE EMPIRE, a company in the automotive sector, faced the challenge of establishing a distinctive visual identity and a solid positioning in the market. The aim was to create a brand that encapsulated the company's core values: trust, innovation and quality. It was imperative to develop a unique approach that cohesively communicated the essence of the company, establishing an authentic connection with its target audience.
Solution
The CMLO&CO, which specializes in branding, immersed itself in the naming universe, creating VULP PNEUS, considering its audience and how the brand could engage with them. The concept created was shaped by the company's purposes and goals, seeking to establish a deep and meaningful connection with consumers who value trust and quality in automotive products. The visual communication was designed to convey the essence of the brand, ensuring an authentic and impactful presence in the market.
Results
The new branding, including naming and visual identity of the VULP PNEUS exceeded expectations, reflecting its values of trust, innovation and quality. Entering the market with high-performance products, the VULP PNEUS was successful in focusing on the brand's fundamental attributes and effective engagement with the target audience. The concept developed successfully translated the aims and objectives of the VULP PNEUS ensuring a prominent and successful presence in the market. CMLO&CO was responsible for developing the naming, brand manual and derivatives.
